December 27, 2010
rackspace: why not try to rip the face off the dragon?
[Download printable version here etc.]
This is my latest cartoon from the series I’m doing for Rackspace.
One thing that Rackspace is very proud of is their customer base. Both in terms of quality and quantity. Not only do they have some really wicked customers, they have lots of them.
And no, I’m not just being nice because they’re my client. Some of them ARE awesome. A lot of amazing companies that you’ve heard of and admire.
So… what’s wrong with wanting more where that came from?
What is wrong with wanting THE BEST customer base in the world, and adjusting your business plan accordingly?
And what is wrong with declaring that to the frickin’ world?
To be honest, I don’t just see this cartoon as an internal motivational poster whatsit. I also see it as a full blown advertisement– one that could easily go into magazines like Wired or Inc.
What’s wrong with declaring to the world, “Here’s what we’re going after with a vengeance”, rather than the usual “Here’s why should buy our wonderful product” drivel?
And the cartoon character: why not make him stressed out and antsy– like real entrepreneurs are– rather than the usual happy-happy-joy-joy that most advertisements run with?
Why not talk to people about the ACTUAL world we live in, rather than the irritating fantasy world that Madison Ave created?
Why the hell not?
We’re all going to be dead in 100 years. In the meantime, why not try to rip the face off the dragon?
Exactly.
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A wee chuckle to start your day off right etc.
People usually respond to reality better than a facade of real life, although the advertising industry doesn’t seem to believe this.
John
I hate to be the party pooper cuz I totally agree with the sentiment of this article, but one thing that stops me from saying “Here’s what we’re going after with a vengeance”, rather than the usual “Here’s why should buy our wonderful product” drivel, is because so many companies oversell and underdeliver. (hey, that rhymes
Anyways, some people are understated and some are bombastic. I guess we have to decide what kind of person is our company.
Well, I learned a lot from your post although, I would say that dealing with customers off line is totally different from online.….…
So what is the difference?