rackspace: why not try to rip the face off the dragon?

[Down­load prin­ta­ble ver­sion here etc.]

This is my latest car­toon from the series I’m doing for Racks­pace.

One thing that Racks­pace is very proud of is their cus­to­mer base. Both in terms of qua­lity and quan­tity. Not only do they have some really wic­ked cus­to­mers, they have lots of them.

And no, I’m not just being nice because they’re my client. Some of them ARE awe­some. A lot of ama­zing com­pa­nies that you’ve heard of and admire.

So… what’s wrong with wan­ting more where that came from?

What is wrong with wan­ting THE BEST cus­to­mer base in the world, and adjus­ting your busi­ness plan accordingly?

And what is wrong with dec­la­ring that to the fric­kin’ world?

To be honest, I don’t just see this car­toon as an inter­nal moti­va­tio­nal pos­ter wha­tsit. I also see it as a full blown adver­ti­se­ment– one that could easily go into maga­zi­nes like Wired or Inc.

What’s wrong with dec­la­ring to the world, “Here’s what we’re going after with a ven­geance”, rather than the usual “Here’s why should buy our won­der­ful pro­duct” drivel?

And the car­toon cha­rac­ter: why not make him stres­sed out and antsy– like real entre­pre­neurs are– rather than the usual happy-happy-joy-joy that most adver­ti­se­ments run with?

Why not talk to peo­ple about the ACTUAL world we live in, rather than the irri­ta­ting fan­tasy world that Madi­son Ave created?

Why the hell not?

We’re all going to be dead in 100 years. In the mean­time, why not try to rip the face off the dragon?

Exactly.