Thoughtworks has this term, “Watermelon”, to describe a project that goes terribly wrong, that looks all well and good on the outside (green), but as the project comes to an end, turns out to be a huge ol’ expensive mess on the inside (red). I just took the idea and ran with it.
We’re going to turn this design into a 100 large framed prints, as Christmas presents for their clients. A fun little “conversation starter” to hang on their walls… which of course, is what the the whole cube grenade idea is all about. “Art With Purpose” etc.