“how do do you amplify a start-up culture inside a big company?”

[Download the printable version here.]

A couple of days ago my buddy, Robert Scoble (himself a Rackspace employee) twittered the question, “How do do you amplify a start-up culture inside a big company?”

A damn good question, Robert. I thought it would make a good piece of art, hence the cartoon above. More specifically, I thought it would make a good image to go on the back of  a Rackspace business card.

Rackspace is a big company (3,000 employees), but not big enough where they can no longer remember when they were a small company. So maybe it’s better to start a conversation (which is what handing out a business card does, ideally) with a pertinent question, rather than the usual “Here’s why you should buy our stuff” shpeel…

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Hugh MacLeod is a genius.  Genius.

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His work acknowledges the absurdity of workaday life, while also encouraging employees to respond with passion, creativity, and non-conformity...   MacLeod’s work is undeniably an improvement over the office schlock of yore. At its best, it’s more honest, and more cognizant of the entrepreneurial psyche, while still retaining some idealism.

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  • Seth Godin
  • The New Republic
  • Len Schlesinger
  • Tony Hsieh
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