“don’t be the best in the world at what you do; be the only one in the world who does what you do.”

[Last Friday I was signing prints- 175 of these puppies. SAP, the large, German enterprise tech company put in a very large order, to give out to certain key people within the organization. Trying to have a Smarter Conversation. Exactly.]

“Don’t be the best in the world at what you do; be the only one in the world who does what you do.”

That quote is me paraphrasing Jerry Garcia, lead guitar of The Grateful Dead. The thought always resonated with me.

If people like what you’re doing, and you’re the only one who’s doing it, you win.

Which is why I like doing Cube Grenades. Compared to what most people are selling out there, they’re fairly unique.

It’s also what makes blogs so powerful a marketing device. People can just see your own unique shtick evolving right there on the page, over time. They’ll either get it eventually or they won’t. No sales pitch needed. No need to compare yourself to somebody else. No need to fit into some pre-existing model, if you don’t want to.

It has never been a better time to be unlike anyone else. I hope you’re already taking full advantage…

[UPDATE:] Oops! Andy in the comments corrected me: “The paraph­ra­sed quote needs to be correctly attri­bu­ted. Rock pro­mo­ter Bill Graham said of the Gra­te­ful Dead said of the Gra­te­ful Dead, “They’re not the best at what they do, they’re the only ones that do what they do.” So there ya go. Peace Out.

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Testimonials

Hugh MacLeod is a genius.  Genius.

Seth Godin
Best Selling Author

His work acknowledges the absurdity of workaday life, while also encouraging employees to respond with passion, creativity, and non-conformity...   MacLeod’s work is undeniably an improvement over the office schlock of yore. At its best, it’s more honest, and more cognizant of the entrepreneurial psyche, while still retaining some idealism.

The New Republic
Lydia Depillis

Last year my State of the College address was 76 slides loaded with data. This year it was 14 cartoons that were substantially more memorable.

Len Schlesinger
Former President, Babson College

"There are only two daily newsletters that I look forward to opening and reading every time they show up to my inbox: Seth Godin's and gapingvoid."

Tony Hsieh
CEO, Zappos

In moments of indecision I glance at the wall [to Hugh's work] for guidance.

Brian Clark
@copyblogger
 
  • Seth Godin
  • The New Republic
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