Home

September 17, 2010

hni & ‘change the game’

3 Comments

Late last year, Mike Nata­li­zio, Pre­si­dent & CEO of HNI (a medium sized insu­rance bro­ke­rage out of the Mid­west) com­mis­sio­ned me to draw some “Cube Gre­nade” car­toons for the company.

It was a nice wee car­toon pro­ject; it went well.

We kept on tal­king, after that… we’ve been hel­ping them with what a Smar­ter Con­ver­sa­tion might mean for their business.

HNI’s cor­po­rate tagline is “Change The Game”.

The insu­rance busi­ness is gene­rally known as a fairly staid affair– it’s rela­ti­vely con­ser­va­tive game– no sur­pri­ses there.

“Change The Game”. I like the pre­mise, it gets me thinking:

• What part of the game does it want to change?
• What can it actually change?
• What needs to be chan­ged, anyway?

And at what cost, per­so­nal or otherwise?

What needs to happen?

Let’s find out…

Tags: Cube Grenades, HNI Insurence, Mike Natalizio, smarter conversation

3 Responses to “hni & ‘change the game’”

1. Mike Natlaizio says:

   September 27, 2010 at 2:22 PM

   You’re abso­lu­tely right about a “smar­ter con­ver­sa­tion” and the fact that you and I have been tal­king more about how to start just that. The ques­tions in your post really got me thin­king more about what part of the game we want to change rather than simply change for the sake of change.
   Thanks for the cha­llenge and star­ting the con­ver­sa­tion. More to come…

   Reply
   • Hugh MacLeod says:

     September 27, 2010 at 7:12 PM

     Thanks, Mike…

     Yeah, inte­res­ting times

     Reply
2. Rosanne Bachman says:

   October 13, 2010 at 3:44 PM

   Hi Mike,

   I might be able to help on “change the game”. I’m ori­gi­nally from Chi­cago and noti­ced you have a loca­tion not to far from my parents home. I am now living in England but have spent the last 30 years in the Insu­rance Industry wor­king in loca­tions all over the world. I am a con­sul­tant now and some of the things I work on are about chan­ging how we do things espe­cially when wor­king with the clients. Not sure how well this would work long dis­tance but let me know if you would be interested.

   Best wishes,
   Rosanne Bach­man CPCU

   Reply