hni & ‘change the game’

Late last year, Mike Natalizio, President & CEO of HNI (a medium sized insurance brokerage out of the Midwest) commissioned me to draw some “Cube Grenade” cartoons for the company.

It was a nice wee cartoon project; it went well.

We kept on talking, after that… we’ve been helping them with what a Smarter Conversation might mean for their business.

HNI’s corporate tagline is “Change The Game”.

The insurance business is generally known as a fairly staid affair- it’s relatively conservative game- no surprises there.

“Change The Game”. I like the premise, it gets me thinking:

  • What part of the game does it want to change?
  • What can it actually change?
  • What needs to be changed, anyway?

And at what cost, personal or otherwise?

What needs to happen?

Let’s find out…

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Hugh MacLeod is a genius.  Genius.

Seth Godin
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His work acknowledges the absurdity of workaday life, while also encouraging employees to respond with passion, creativity, and non-conformity...   MacLeod’s work is undeniably an improvement over the office schlock of yore. At its best, it’s more honest, and more cognizant of the entrepreneurial psyche, while still retaining some idealism.

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  • Seth Godin
  • The New Republic
  • Len Schlesinger
  • Tony Hsieh
  • Brian Clark
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