hni & ‘change the game’

Late last year, Mike Natalizio, President & CEO of HNI (a medium sized insurance brokerage out of the Midwest) commissioned me to draw some “Cube Grenade” cartoons for the company.

It was a nice wee cartoon project; it went well.

We kept on talking, after that… we’ve been helping them with what a Smarter Conversation might mean for their business.

HNI’s corporate tagline is “Change The Game”.

The insurance business is generally known as a fairly staid affair- it’s relatively conservative game- no surprises there.

“Change The Game”. I like the premise, it gets me thinking:

  • What part of the game does it want to change?
  • What can it actually change?
  • What needs to be changed, anyway?

And at what cost, personal or otherwise?

What needs to happen?

Let’s find out…

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Hugh MacLeod is a genius.  Genius.

Seth Godin
Best Selling Author

His work acknowledges the absurdity of workaday life, while also encouraging employees to respond with passion, creativity, and non-conformity...   MacLeod’s work is undeniably an improvement over the office schlock of yore. At its best, it’s more honest, and more cognizant of the entrepreneurial psyche, while still retaining some idealism.

The New Republic
Lydia Depillis

Last year my State of the College address was 76 slides loaded with data. This year it was 14 cartoons that were substantially more memorable.

Len Schlesinger
Former President, Babson College

"There are only two daily newsletters that I look forward to opening and reading every time they show up to my inbox: Seth Godin's and gapingvoid."

Tony Hsieh
CEO, Zappos

In moments of indecision I glance at the wall [to Hugh's work] for guidance.

Brian Clark
  • Seth Godin
  • The New Republic
  • Len Schlesinger
  • Tony Hsieh
  • Brian Clark