August 30, 2010

i believe that both our economic and spiritual future, good or bad, is directly related to our ability to unlock the latent creativity within us.


[Buy the “Create Or Die” print here etc.]

I believe that both our eco­no­mic and spi­ri­tual future, good or bad, is directly rela­ted to our abi­lity to unlock the latent crea­ti­vity within us.

There. I’ve said it.

It’s been six years since I first star­ted blog­ging what would even­tually end up being my first book, Ignore Every­body.

The book didn’t really start off with a plan. Like I said at the very beginning,

“So you want to be more crea­tive, in art, in busi­ness, wha­te­ver. Here are some tips that have wor­ked for me over the years.”

That was it. One person’s ram­blings. No big, autho­ri­ta­tive volume with lots of prac­ti­cal how-to’s, case stu­dies and aca­de­mic citations.

Some peo­ple didn’t care for that. “I paid $23.00 for a hard­back edi­tion and I expect RESULTS, dammit!”

Results!

Ah. But I never said anything about results. There was no plan, you see. That’s because there is no plan. There never is.

Wri­ting about crea­ti­vity is a messy busi­ness because crea­ti­vity is a messy business.

Even using the word “crea­ti­vity” in con­ver­sa­tion is going to get you in trou­ble from some quar­ters. Stick your head above the para­pet for just a few seconds and watch the arrows start flying at you.

Yet somewhere in the back of our minds, we all know it’s too impor­tant a sub­ject to ignore, too impor­tant a rea­lity not to confront.

Why? Because when I first star­ted wri­ting Ignore Every­body, I was coming at it from a very per­so­nal angle. Con­fron­ting one’s exis­ten­tial need to be “crea­tive”, to express one­self etc. Which is why the book did so well with tee­na­gers, college stu­dents and young adults just star­ting out in the wor­king world. That’s the time of life to be thin­king about all that.

But now, six years later I’m a bit older and bit more expe­rien­ced. Maybe a lot more.

And time and expe­rience has led me to conc­lude that even if we hate the word “crea­ti­vity”, even if it’s a nasty, anno­ying, sopho­mo­ric, hipster-dipster, New Age gag­fest that really should have no place among the serious, results-orientated world of equally serious, result-orientated grownups…

It’s where all mea­ning­ful growth is going to come from, both inter­nal and exter­nal, whether we like it or not.

I don’t believe crea­ti­vity can be taught, not really, but I do believe:

  • That with a bit of prod­ding in the right pla­ces, indi­vi­duals can train them­sel­ves to be more creative.
  • That with a bit of prod­ding in the right pla­ces, indi­vi­duals wor­king as a team can train them­sel­ves to be more creative.
  • That with a bit of prod­ding in the right pla­ces, com­pa­nies and orga­ni­za­tions can train them­sel­ves to be more creative.
  • That with a bit of prod­ding in the right pla­ces, socie­ties can train them­sel­ves to be more creative.

And that if they can do this, the value they create will be off the scale.

I’ll say it again: I believe that both our eco­no­mic and spi­ri­tual future, good or bad, is directly rela­ted to our abi­lity to unlock the latent crea­ti­vity within us.

Let the jour­ney begin…

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28 Responses to “i believe that both our economic and spiritual future, good or bad, is directly related to our ability to unlock the latent creativity within us.”

  1. Great post, Hugh. I agree. At least for myself, I know that unloc­king my crea­ti­vity on an ongoing basis is key to my per­so­nal happiness!

    It has also been key to making my living (as an artist/designer). But even so, get­ting into a groove fre­quently results in get­ting stuck in a rut.

    So the need to keep unloc­king that latent crea­ti­vity! The more I work on this, the more in align­ment I feel with my true self, and the hap­pier I am (des­pite my bank balance at any given moment, I might add).

    I sus­pect I’m not alone in this, and am pas­sio­nate about hel­ping others do the same. Which in itself requi­res some crea­tive thinking!

    Love your art, your book and your blog! Thanks Hugh!

  2. I fully agree, Hugh. The pro­blem that I con­ti­nually run into (and I’m sure ever­yone has this pro­blem) is that the prod­ding often means unlear­ning ingrai­ned habits which can be pain­ful. It’s easier to forgo the prod­ding in favor of igno­rance and com­pla­cency but we’d miss out on the mea­ning­ful growth we would’ve other­wise gained.

  3. Randy Bosch says:

    Hugh,
    Simply, Bravo!
    After a mor­ning of rea­ding about how “suc­cess” has con­que­red “fai­lure” and made it part of the “suc­cess for­mula”, so suc­cess is found only by embra­cing fai­lure, your post res­to­res fresh air into the room.

    The­re­fore, Can’t stay, off to do some crea­tive thin­king!
    And, Thank you!

  4. I think Kurt Von­ne­gut would have agreed with you:

    “I now believe that the only way in which Ame­ri­cans can rise above their ordi­na­ri­ness, can mature suf­fi­ciently to res­cue them­sel­ves and to res­cue their pla­net, is through enthu­sias­tic inti­macy with works of their own imaginations.”

    He wrote that in the pre­face to Wam­pe­ters, Foma & Gran­fa­llooons. Might be worth dig­ging that one off the bookshelf.

    • Hugh MacLeod says:

      Great quote, Thanks!

      This is what irri­ta­tes me about poli­tics– the cul­ti­va­tion of the belief that the only way to solve pro­blems is by voting for the right guy– Rep, Dem or whoever.

      Or pas­sing the right law… or rai­sing the right tax.

      • Randy Bosch says:

        Pro­found com­ment, Hugh.
        Our ima­gi­nary no-fault, my hands are clean, it’s “their” fault society makes it easy to choose to be blind and uncreative.

        A key is your “prod­ding in the right pla­ces” approach. Start prodding!

  5. That’s the print I bought about a year ago. I need to re-hang it in a place where I can see it more.

  6. Debbie says:

    I am new to your blog and enjo­yed rea­ding this post. Rea­ding it brought to mind the clas­sic Samuel Bec­kett quote:

    ‘The expres­sion that there is nothing to express, nothing with which to express, nothing from which to express, no power to express, no desire to express, together with the obli­ga­tion to express.’

    All too often it is easy to per­form mecha­ni­cally and to avoid real expres­sion. But as an artist is obli­ged to express them­sel­ves even when nothing hap­pens, we should all learn to express our­sel­ves truth­fully. Cha­llen­ging more the things we think, we hear and we learn. Crea­ti­vity perhaps means thin­king har­der and fin­ding an oppor­tu­nity to com­mu­ni­cate ones thoughts. In any medium wha­tsoe­ver, words, pic­tu­res, music, dance, tech­no­logy, even busi­ness speak.

  7. Great thoughts Hugh, crea­ti­vity is a messy busi­ness. And then within the con­text of a busy life can be even mes­sier, but oh so neces­sary. Life crea­tes life, and cons­cious­ness create consciousness.

    Our indi­vi­dual and collec­tive crea­tive acts is what keeps us evol­ving in all directions.

  8. Jim Mitchem says:

    Ever­yone wants to be crea­tive. It’s an ego thing. And you’re right, it is messy. Here’s why: http://bit.ly/8X8BRb

  9. John Pohl says:

    Your book and news­let­ter are a daily ins­pi­ra­tion, and I would argue the ins­pi­ra­tion is perhaps the grea­test form of crea­ti­vity. Keep ‘em comin’, Hugh!

  10. Won­der­ful post and I’m so glad I saw your Tweet about it. I have always thought of crea­ti­vity and spi­ri­tua­lity being con­nec­ted. Not reli­gion, spi­ri­tua­lity. And my good friend, Jory Sher­man, always talks about how we are all con­nec­ted to a great spi­rit of crea­ti­vity that encom­pas­ses all forms of crea­tive expres­sion. Some truth there, I’m thinking.

  11. Hi Hugh,

    I follo­wed your tweet to read your most impor­tant post as well.

    Yes, crea­ti­vity will be at the fore­front of our “new” eco­nomy. That is, if we let it. At the moment, we are repres­sing crea­ti­vity (side­ways thin­king, upside down thin­king, dia­go­nal thin­king) in our young ones with all this hyper orga­ni­za­tion, uber tes­ting and one­rous amounts of home­work. Set those kids free!

    Crea­ti­vity can’t hap­pen without ima­gi­na­tion and ima­gi­na­tion can’t hap­pen without free­dom of thought/movement.

    I bought and loved your book. A book can’t give a per­son results. It can only ins­pire a per­son to let loose enough to make his or her own results.

    Yours in ima­gi­na­tion, Giulietta

  12. Jscott says:

    To create is to add depth.

    I fell off the grid a few years back. I had been pushing num­bers, ini­tia­ting stra­tegy, ruth­lessly pur­suing busi­ness sum­mits. Then I killed it all. It all tas­ted like the print advert of an inc­re­di­ble meal.

    I star­ted han­ging with artists, musi­cians, wri­ters, and other crea­ti­ves. They never asked where I was going. To them, I was there. And that was the difference.

    We started-together. They hel­ped me sum­mon the greek god­dess of the crea­tive. She birthed a spark of desire and fan­ning that flame is the only thing that makes sense anymore.

    Posts like these (and the con­ver­sa­tions around them) bring subs­tance to what seems like an inter­net to the peo­ple ins­tead of with people.

    Fuc­king killer Hugh.

    Your ske­teches, words, and sto­ries have been launching points to peo­ple around me. I send peo­ple here often. I post your dra­wings when they say what 1000 words can not.

    This is what creativity/ideas beg for. To be set free. To have unsafe sex and pro­duce offspring.

    You are fertile.

  13. Brian Sullivan says:

    Refreshing thoughts in a world where most peo­ple believe that crea­ti­vity is black magic only prac­ti­ced by indi­vi­dual wizards in dark corners.

    Most peo­ple can­not do it alone — that fact that you (who I per­ceive as one who can create alone) rea­li­zes that teams, orga­ni­za­tions and socie­ties can be crea­tive as well given the right tools is most refreshing.

    Many peo­ple go through their lives never par­ti­ci­pa­ting in any crea­tive expe­rience  — never rea­li­zing that wor­king with the right peo­ple as part of a team or orga­ni­za­tion can be just as crea­tive and rewar­ding in its own way as the fruits of indi­vi­dual creativity.

  14. Great title for your new book Hugh!

    “a bit of prod­ding in the right places”

  15. Just dis­co­ve­red your blog — WOW!

    But I’m with you, through crea­ti­vity I found my voice that I want to use to change the world, and I do believe it can be done with a bit of prod­ding in the right pla­ces. Now on to fin­ding the right places.

  16. Bruce Lynn says:

    On the spi­ri­tual side, there’s a rea­son His nom de plume is ‘The Creator’.

    On the eco­no­mic side (big E), there are two ways to get things of value — create them or take them. Too many eco­no­mic pro­blems of today stem from too much focus on ‘taking’ and not enough on ‘creating’.

  17. Adam says:

    That’s a very broad sta­te­ment, Hugh. Of course a society’s future-good or bad-is depen­dent on crea­ti­vity. Our energy cri­sis can be sold with the right crea­ti­vity. Poli­ti­cal cam­paigns can be won with crea­ti­vity. But in a society dri­ven by cor­po­ra­tions and big dollars, does crea­ti­vity mat­ter? Or bet­ter put, will the crea­tive voi­ces be heard?

    • sjs says:

      It is a broad sta­te­ment but I take from it (and agree with Hugh) that our very sur­vi­val as a spe­cies and even as a pla­net may/will depend on
      a)vast num­bers of the popu­la­tion unloc­king their crea­ti­vity and poten­tial
      b)those newly unloc­ked mas­ses getting/being crea­tive enough to solve the pro­blem of being heard.

      For me, it’s simi­lar to the ques­tion of hea­ven and hell. It doesn’t really mat­ter so much whether they exist. I find I reap the reward of living and acting for the bene­fit of others right now, so whether there are punish­ments or rewards at the end is not really an incen­tive to me. Same for crea­ti­vity, it defi­ni­tely mat­ters because every indi­vi­dual who finds it, explo­res it, and nur­tu­res it in them­sel­ves and others can see and feel the bene­fits real time. It’s like that old joke about proc­ras­ti­na­tion: it pays off NOW! haha!

      sjs.

  18. Inte­res­ting; insight­ful; ins­pi­ring … all words which ever­yone has thus far gene­rously con­tri­bu­ted are this and more. Per­so­nally I want more humour!

    I recently retur­ned to work after a 10 year career break to bring up my chil­dren and the ‘gaping void’ I found bet­ween myself and my new, youn­ger collea­gues is humour — or rather, the lack of it.

    Crea­ti­vity needs to be intense and serious at times, and I know from my own expe­rience that low points in your life can often pro­duce the most crea­tive work, but there seems to be a cold irre­ve­rence in the work­place for lively ban­ter these days. It’s almost dee­med to be “uncool” to be amu­sing while you work. But I say, “ligh­ten up!” I’m a 41-year-old English mother of 2 and I no lon­ger care so much what peo­ple think of me. Life is meant for living — embrace it, feel it, let what touches you touch others, share the beauty, the pain, the will of the human mind and most of all, brigh­ten someone’s day with a bloody good laugh!

    … sig­ning up for the daily news­let­ter now! (0;

    Helen

    • Josh Pies says:

      Helen,
      I totally agree with your take on life meant for living. I recently depar­ted from the dol­drums of a cold work place — not all of the peo­ple there were cold — but regard­less, in my line of work there is NO EXCUSE for being anything but rio­tous fun! Tell the soggy bot­toms you have encoun­te­red to get out of their fog and liven up. Somehow I think you already have.
      J

  19. Joseph Jin says:

    Regar­ding arrows and parapets…

    It’s kinda hard to write a poem or paint a mas­ter­piece in the middle of a war zone (aka “the real world” or “daily life”). With all the repres­sion (and the com­ple­men­tary mys­ti­que) surroun­ding this “crea­ti­vity” thing, I think most of the “jour­ney” for crea­tive peo­ple is simply in get­ting to the point of fee­ling that crea­ting new stuff is somewhere bet­ween per­mis­si­ble and totally cool.

    Maybe it’s a little bit like coming out and admit­ting you’re gay…except you have to go through it every day.

    I often agree with the authors who recom­mend a “quiet time” or “sac­red space” which ser­ves as a sort of castle where crea­ti­vity is okay and allowed.

    But for some, the war zone IS their castle of crea­ti­vity. And this may be a key to unloc­king our latent crea­ti­vity. Either daily life reveals itself directly to your crea­tive sight, or you find a pro­tec­ted space where you can engage with things — on your own terms.

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