August 16, 2010

“object-idea”: is your product a talisman?

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One eve­ning Father Ste­ven, the elderly priest who bap­ti­zed more than one of my nephews and nie­ces, came over to my mother’s house for din­ner. I was there, too.

Father Ste­ven is a lovely guy. Deeply spi­ri­tual and very smart. Very lear­ned in theo­logy and the his­tory of the Roman Catho­lic Church, though not Catho­lic myself I always loo­ked for­ward to dis­cus­sing “The Big Stuff” with Father Ste­ven for hours on end.

That eve­ning over wine and cheese, I was telling Father Ste­ven how during a par­ti­cu­larly rough patch in my twen­ties, somehow I got into the habit of carr­ying a small Bible around with me everywhere in my day pack. Not quite sure why. Being the good for­mer choir­boy, I’ve always read the Bible in bits and bobs, here and there, all my life. I told Father Ste­ven I thought it was rather odd, even though at the time the Bible accom­pa­nied me everywhere, I didn’t read it any more than I did in my non-day-pack days. I just liked having it around, as it were.

“Ah, that’s quite com­mon,” said Father Ste­ven. “Peo­ple have always carried The Bible around as a talisman.”

From Wiki­pe­dia: A talis­man (from Ara­bic طلاسم tilasm, ulti­ma­tely from Greek telesma or from the Greek word “telein” which means “to ini­tiate into the mys­te­ries”) is an amu­let or other object con­si­de­red to pos­sess super­na­tu­ral or magi­cal powers.

Basi­cally, a talis­man is an object that has been given mea­ning that far exceeds any actual func­tion. A good luck charm. Or a cru­ci­fix. A St. Christopher’s medal. A Star of David. Or that friendship bra­ce­let your girl­friend gave you when you took off to France without her for six months “in order to find your­self” or wha­te­ver. A remin­der of an idea or an identity.

As is that $150 pair of snea­kers that you think are going make your exer­cise more often, that too is a talis­man; that too has tote­mic power. Or that $400 smartphone that’s going to get you more orga­ni­zed and focu­sed about your career. Or the author’s sig­na­ture inside the jac­ket of your favo­rite book. Or yes, that gaping­void print that’s going to hang in your office and help you to stay upbeat and moti­va­ted when you’re having a blah day. Or get­ting “Linch­pin” tat­tooed on your arm.

And this is no dif­fe­rent than watching some well known tech blog­ger like Sco­ble wal­king out of an iStore, waving his latest Apple gizmo to the video pho­nes and chee­ring crowd, after he spent three night wai­ting in line, in order to be fist in the store to buy one. Right then and there, the Apple gizmo has tre­men­dous talis­ma­nic power.

And of course, so does your “Object-Idea”, if you’re for­tu­nate enough to have one. Huge power.

Why do we seem to have this insa­tia­ble and irra­tio­nal desire to surround our­sel­ves with talis­mans, totems and Object-Ideas? Because they repre­sent mea­ning to us. And like the the car­toon above says, we have an infi­nite need for that.

[The Object-Idea archive is here.]

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10 Responses to ““object-idea”: is your product a talisman?”

  1. Mary says:

    I don’t have any talis­mans, Hugh, but am fas­ci­na­ted by the idea of them. I just recei­ved two rosa­ries of my grandma, who died a few weeks ago. I’d say rosa­ries were a talis­man for her, as they are for a lot of Catholics.

    I dis­co­ve­red this Buddhist reli­quary at the Min­nea­po­lis Ins­ti­tute of Arts not long ago. It was this tiny ornate metal con­tai­ner that held a small glass ball of colo­red sto­nes. The colo­red sto­nes were a repla­ce­ment for reli­qua­ries that ori­gi­nally held Buddha’s ashes and bones.

    Do you think that a talis­man, ideally, is something a per­son can easily carry around, or can it be something bigger?

    Thanks for your post.

    • Hugh MacLeod says:

      I think tra­di­tio­nally talis­mans have always been con­si­de­red small. But I’m not an expert.

      Cer­tainly totems can be large. Totem poles are quite big, for exam­ple :D

      Or “For only two years’ wages, I can trans­form my life with this new Mer­ce­des!” I’ve actually seen peo­ple do that, often.

    • SpaceyG says:

      I’d somehow fallen into the habit/superstition that I had to wear a cer­tain nec­klace, as a talis­man, such as a St. Chris­topher, when I went on trips. That way the plane wouldn’t crash, the car wouldn’t wreck, no fai­ries would appear out and swerve into me, no mons­ters would jump out from under brid­ges… you get the picture.

      Last trip I took, just a cou­ple of weeks ago, I deci­ded that I was NOT going to default to that silly talis­man around the neck. That it had all become rather bur­den­some, not to men­tion just an absurd pre­mise — gran­ting an object magi­cal powers it, nor I, would ever possess.

      But, like Gollum, it became almost a phy­si­cally exer­tion for me to take the nec­klace off and leave it on the coun­ter, at home. I lite­rally had to stand there hol­ding the silly thing for a minute or so, tal­king myself into depar­ting the house without it.

      But I mana­ged. I left the “depen­dency” on the coun­ter and hop­ped into the per­cei­ved grea­ter safety of my Volvo, the only car pro­duct I will own. Tra­ded up to a totem, eh?

      *whew* I felt safe that way… and moto­red right on over to another state just fine.

      Now lea­ving my iPhone at home on the coun­ter? Ha! Like that’ll ever happen.

  2. Rea­li­zed my talis­mans are all the ani­ma­tion books I buy from Ama­zon. Like they’re going to vica­riously impart me with the skills neces­sary to give Dis­ney a run for their money.

  3. Yes! Talis­man. Even bet­ter than Totem (pole).

  4. Correct, we have an odd need for “things” to pro­vide mea­ning in our lives, don’t we?
    Why, I can only sur­mise, but I’m gues­sing they pro­vide some sort of secu­rity blan­ket in a world that cra­ves cer­tainty and pre­dic­ta­bi­lity against the storm of time. Of course our mis­sion is futile, but we somehow fail to notice that — by choice, or by cir­cums­tance. Think I want to stick with less is more, for now, except when it comes to won­der­ful books and art … the best good luck charms of all. (p.s. Tal­king about chic­kens today in Sunny­RoomS­tu­dio — don’t see an ins­tant con­nec­tion, but thought I’d men­tion it any­way! :)

  5. @scottRcrawford says:

    Agreed. Talis­man has just the right heft and spi­rit. Nicely done.

  6. Mary says:

    Jum­ping off of something Spa­ceyG said about having a talis­man for trips. When my chil­dren were babes, I was not com­for­ta­ble lea­ving them with rela­ti­ves while Hubby and I went on trips because I was always worried something would hap­pen to us. How would our chil­dren be taken care of. Once we bought life insu­rance, I wasn’t so uncom­for­ta­ble. In a sense, that is a talis­man for me.

    In thin­king more about the Buddhist reli­quary I men­tio­ned above, doesn’t having such a reli­quary go against the tenants of Buddhism? You know, the no-clinging, it’s all imper­ma­nent any­way tenants? Seems kinda strange for them to want relics, eh? Perhaps a prac­ti­cing Buddhist could explain that conun­drum for me.

  7. It’s funny I tend to get tat­toos of key events, ideas or emo­tions in my life…and it’s abso­lu­tely a social object because i myself find that it’s mea­ning chan­ges and evol­ves along the way. It’s almost always a topic of con­ver­sa­tion and it even­tually leads me into sha­ring something that i other­wise wouldn’t have with this person/stranger etc.

    Great post. Thanks!

  8. Noelle says:

    I’ve never had a talis­man and I think its because i’m too prac­ti­cal to put faith in anything which ser­ves no real pur­pose. Everything I carry around with me has a spe­ci­fic pur­pose (phone, wallet, keys). I put my wed­ding ring in a box a few years ago and it has sta­yed there since — marriage is going great — I just didn’t feel I nee­ded to sym­bo­lise it. Am I unders­tan­ding the true mea­ning of a talis­man and am I alone in not nee­ding one?

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