“art as social object as purpose-idea”

[“Wings”, which I sent out in the newsletter recently etc.]

It was when I first stumbled up Mark Earls’ “Purpose-Idea” back in 2004 that I realized, that after more than decade in the business, I REALLY didn’t want to be in advertising anymore.

Besides the usual reasons- yes, it REALLY IS that stressed out, neurotic and empty- I thought there must be some way I could create more value for clients, more quickly, cheaply and hassle-free.

So after a few years of looking around, I created the Cube Grenade concept. “Art as Social Object as Purpose-Idea” etc.

I liked the idea because it was cheap, easy and disruptive. As opposed to expensive, complicated and calcifying [which is what most advertising is].

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Hugh MacLeod is a genius.  Genius.

Seth Godin
Best Selling Author

His work acknowledges the absurdity of workaday life, while also encouraging employees to respond with passion, creativity, and non-conformity...   MacLeod’s work is undeniably an improvement over the office schlock of yore. At its best, it’s more honest, and more cognizant of the entrepreneurial psyche, while still retaining some idealism.

The New Republic
Lydia Depillis

Last year my State of the College address was 76 slides loaded with data. This year it was 14 cartoons that were substantially more memorable.

Len Schlesinger
Former President, Babson College

"There are only two daily newsletters that I look forward to opening and reading every time they show up to my inbox: Seth Godin's and gapingvoid."

Tony Hsieh
CEO, Zappos

In moments of indecision I glance at the wall [to Hugh's work] for guidance.

Brian Clark
  • Seth Godin
  • The New Republic
  • Len Schlesinger
  • Tony Hsieh
  • Brian Clark