August 2, 2010
“art as social object as purpose-idea”
It was when I first stumbled up Mark Earls’ “Purpose-Idea” back in 2004 that I realized, that after more than decade in the business, I REALLY didn’t want to be in advertising anymore.
Besides the usual reasons– yes, it REALLY IS that stressed out, neurotic and empty– I thought there must be some way I could create more value for clients, more quickly, cheaply and hassle-free.
I liked the idea because it was cheap, easy and disruptive. As opposed to expensive, complicated and calcifying [which is what most advertising is].
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