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August 2, 2010

“art as social object as purpose-idea”

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[“Wings”, which I sent out in the news­let­ter recently etc.]

It was when I first stum­bled up Mark Earls’ “Purpose-Idea” back in 2004 that I rea­li­zed, that after more than decade in the busi­ness, I REALLY didn’t want to be in adver­ti­sing anymore.

Besi­des the usual rea­sons– yes, it REALLY IS that stres­sed out, neu­ro­tic and empty– I thought there must be some way I could create more value for clients, more quickly, cheaply and hassle-free.

So after a few years of loo­king around, I crea­ted the Cube Gre­nade con­cept. “Art as Social Object as Purpose-Idea” etc.

I liked the idea because it was cheap, easy and dis­rup­tive. As oppo­sed to expen­sive, com­pli­ca­ted and cal­cif­ying [which is what most adver­ti­sing is].

Tags: Cube Grenades, Mark Earls, Purpose Idea, social Objects