businesses need to be more like causes. causes need to be more like businesses.

["Never Pick A Fight" print here.]

OK, now this is interesting…

Of the forty of so entries to the Cube Grenade competition, about one third of them are for businesses and starts ups, and about two thirds of them are for nonprofits and worthy causes.

I was expecting the opposite ratio, to be honest. [BTW There's still a couple of days left to submit an idea, so go for it etc.]

So what does this tell us?

1. Causes are more idea-driven, rather than “rational-utility” driven. “Here’s why this matters”, more than “Here’s why you should buy our product”. I think Cube Grendes are the same. They’re designed to spread ideas and start conversations, not to SELL. Designed to hit a nerve, not to just tick of a box on some random marketing checklist.

2. As nonprofits are rarely funded with anything like what they really need to get the job done, they have to be creative. And I’ve always thought that everyone has to be creative, not just those with no money. So there’s a fit there.

But there’s a fit EVERYWHERE. Business need to be more like causes. Causes need to be more like businesses. Which is what makes this whole thing so much damn fun…

Speak Your Mind


Comment through Twitter

Are you ready to work with us?

Get More Info


Hugh MacLeod is a genius.  Genius.

Seth Godin
Best Selling Author

His work acknowledges the absurdity of workaday life, while also encouraging employees to respond with passion, creativity, and non-conformity...   MacLeod’s work is undeniably an improvement over the office schlock of yore. At its best, it’s more honest, and more cognizant of the entrepreneurial psyche, while still retaining some idealism.

The New Republic
Lydia Depillis

Last year my State of the College address was 76 slides loaded with data. This year it was 14 cartoons that were substantially more memorable.

Len Schlesinger
Former President, Babson College

"There are only two daily newsletters that I look forward to opening and reading every time they show up to my inbox: Seth Godin's and gapingvoid."

Tony Hsieh
CEO, Zappos

In moments of indecision I glance at the wall [to Hugh's work] for guidance.

Brian Clark
  • Seth Godin
  • The New Republic
  • Len Schlesinger
  • Tony Hsieh
  • Brian Clark