July 16, 2010
supergenius conference in nyny next week
I’ll be in New York next week, speaking at Supergenius, the Word-Of-Mouth conference organized by Andy Sernovitz and his team.
I designed two prints for the event, based on Andy’s two favorite WOM lines.
My take on Word-Of-Mouth? Two thoughts:
1. Would anybody tell a friend? If it’s a social object, yes.
2. Advertising is the cost of not being a social object.
I’ll let you figure the rest out on your own…
Thanks to Andy for putting on such a swell show. Can’t wait!
[Commission your own gapingvoid print etc.]
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