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July 2, 2010

commission: supergenius

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This is one of two prints I desig­ned for Andy Sernovitz’s Super­ge­nius con­fe­rence in New York, July 20th, 2010. I’ll be spea­king there, along with a lot of other authors.

The head­line is one of Andy’s two most famous Word-Of-Mouth man­tras. As he says,

Adver­ti­sing is the cost of being boring.

If peo­ple won’t talk about you for free, you have to pay them to do it.

There is a direct rela­tionship bet­ween being buzz­worthy — ear­ning word of mouth — and how much you’ll have to pay to pro­mote your­self through paid marketing.

Give peo­ple a rea­son to talk about you for free, or you’ll have to buy adver­ti­sing to get the mes­sage out.

It’s easier, more fun, more rewar­ding, and more pro­fi­ta­ble to focus on being remar­ka­ble and ear­ning the type of fans and follo­wers who will pro­mote you, for free, forever.

These big ideas should be taped to your com­pu­ter moni­tor, stuck in your wallet, and hung in your con­fe­rence room.

Thanks to Andy for a great com­mis­sion– loo­king for­ward to being in New York again!

• Great a quick pos­ter or T-shirt in GasPedal’s WOM store.
• Get a fine art print in my gallery.

[Hugh’s Com­mis­sion page is here.]

Tags: Advertising, Andy Sernovitz, Buy cartoon Prints, GasPedal, Gaspedal.com, supergenius, zazzle.com

6 Responses to “commission: supergenius”

1. commission: supergenius | gapingvoid « LJR Enterprises says:

   July 2, 2010 at 3:50 PM

   […] If peo­ple won’t talk about you for free, you have to pay them to do it. via gapingvoid.com […]

   Reply
2. Advertising is the cost of being boring. « Signs of intelligence says:

   July 5, 2010 at 1:40 AM

   […] Adver­ti­sing is the cost of being boring. What a great quote by Andy Ser­no­vitz! See a car­toon by Hugh Mac­leod of the quote here. […]

   Reply
3. Publicidade é o preço por ser entediante | blog.ftofani.com says:

   July 5, 2010 at 7:00 AM

   […] via […]

   Reply
4. Attention is your biggest cost « Conversity.be says:

   November 28, 2010 at 7:27 AM

   […] during wha­te­ver they were doing: inte­rrup­tion mar­ke­ting is dying. Or as Hugh Mac­Leod once put it: Adver­ti­sing is the cost of being boring. Peo­ple no lon­ger just sit back and wait for things to be deli­ve­red. They go and seek things out. […]

   Reply
5. Advertising is the cost of being boring. « Deena's home online says:

   December 24, 2010 at 3:50 AM

   […] What a great quote by Andy Ser­no­vitz! See a car­toon by Hugh Mac­leod of the quote here. […]

   Reply
6. Sunil says:

   February 15, 2011 at 11:28 PM

   that’s why you have brand con­sul­tants

   Reply