commission: supergenius

This is one of two prints I designed for Andy Sernovitz’s Supergenius conference in New York, July 20th, 2010. I’ll be speaking there, along with a lot of other authors.

The headline is one of Andy’s two most famous Word-Of-Mouth mantras. As he says,

Advertising is the cost of being boring.

If people won’t talk about you for free, you have to pay them to do it.

There is a direct relationship between being buzzworthy — earning word of mouth — and how much you’ll have to pay to promote yourself through paid marketing.

Give people a reason to talk about you for free, or you’ll have to buy advertising to get the message out.

It’s easier, more fun, more rewarding, and more profitable to focus on being remarkable and earning the type of fans and followers who will promote you, for free, forever.

These big ideas should be taped to your computer monitor, stuck in your wallet, and hung in your conference room.

Thanks to Andy for a great commission- looking forward to being in New York again!

  • Great a quick poster or T-shirt in GasPedal’s WOM store.
  • Get a fine art print in my gallery.

[Hugh's Commission page is here.]

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Hugh MacLeod is a genius.  Genius.

Seth Godin
Best Selling Author

His work acknowledges the absurdity of workaday life, while also encouraging employees to respond with passion, creativity, and non-conformity...   MacLeod’s work is undeniably an improvement over the office schlock of yore. At its best, it’s more honest, and more cognizant of the entrepreneurial psyche, while still retaining some idealism.

The New Republic
Lydia Depillis

Last year my State of the College address was 76 slides loaded with data. This year it was 14 cartoons that were substantially more memorable.

Len Schlesinger
Former President, Babson College

"There are only two daily newsletters that I look forward to opening and reading every time they show up to my inbox: Seth Godin's and gapingvoid."

Tony Hsieh
CEO, Zappos

In moments of indecision I glance at the wall [to Hugh's work] for guidance.

Brian Clark
  • Seth Godin
  • The New Republic
  • Len Schlesinger
  • Tony Hsieh
  • Brian Clark