June 14, 2010

“it’s the simplicity, stupid”

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image of  Hugh MacLeod cartoon

I’m a car­too­nist. This is my tenth year blog­ging. My work has been men­tio­ned in big media inc­lu­ding Wall St. Jour­nal, Finan­cial Times, New York Times, and The Guar­dian. It’s been men­tio­ned in bes­tse­lling books like Grounds­well and Tri­bes. And it’s been men­tio­ned on thou­sands of blogs, inc­lu­ding many of the big, A-Lister ones.

That’s all well and good, I sup­pose. We artist types can use all the PR we can get.

But loo­king back, it occurs to me that none of that “hot PR media action” has moved my busi­ness for­ward nearly as quickly or effec­ti­vely as this one sim­ple thing:

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