cube grenade: lemonade

Advertising hacks losing their jobs is a subject very dear to my heart (I was one of them, more than once). Advertising hacks re-inventing their crash-and-burn careers and turning it into something more interesting, is also a subject dear to my heart (I’ve done that, too).

Which is why my latest “Cube Grenade” goes to Eric Proulx, founder of Please Feed The Animals, the blog and support group for out-of-work Adland. He’s also the grand ninja brainmeister behind the documentary about out-of work advertising executives re-inventing their post-advertising lives, “Lemonade”.

Besides that, I was also in the mood to draw something big, bright and yellow, so it all came together nicely.

[Commission Your Own Cube Grenade.]

[The Cube Grenade Archive is here.]


  1. Erik Proulx says:

    If anything I’ve done ever gets to be 1/10th as interesting as everything you’re doing, I’ll know I’m on my way. A million thank yous, Hugh.

  2. I’m workin’ on it! This shit is a lot harder than I thought it would be.

  3. Very fitting, Hugh.


  1. […] woke up yesterday to this message on Twitter. Turns out, Hugh created the above Cube Grenade in my honor. (For the definition of  a “Cube Grenade,” click here.) He often does […]

  2. […] May 20, 2010 by Todd Lohenry Leave a Comment via […]

  3. […] lemonade | gapingvoid May 20, 2010 Todd Lohenry Leave a comment Go to comments via Categories: Just in case LikeBe the first to like this post. Comments (0) Trackbacks (0) […]

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Hugh MacLeod is a genius.  Genius.

Seth Godin
Best Selling Author

His work acknowledges the absurdity of workaday life, while also encouraging employees to respond with passion, creativity, and non-conformity...   MacLeod’s work is undeniably an improvement over the office schlock of yore. At its best, it’s more honest, and more cognizant of the entrepreneurial psyche, while still retaining some idealism.

The New Republic
Lydia Depillis

Last year my State of the College address was 76 slides loaded with data. This year it was 14 cartoons that were substantially more memorable.

Len Schlesinger
Former President, Babson College

"There are only two daily newsletters that I look forward to opening and reading every time they show up to my inbox: Seth Godin's and gapingvoid."

Tony Hsieh
CEO, Zappos

In moments of indecision I glance at the wall [to Hugh's work] for guidance.

Brian Clark
  • Seth Godin
  • The New Republic
  • Len Schlesinger
  • Tony Hsieh
  • Brian Clark