daily bizcard 017: mark earls

Today’s “Daily Bizcard” design, “All Control”, goes to one of my favorite marketing thinkers, Mark Earls.

Mark is one of the most respected advertising planners in the UK. Nobody besides him and Cluetrain have done more to credibly trash the idea that “The Brand controls the conversation”. He was one of the very first people in the agency world to take that sacred cow out the back and shoot it in the head.

I came across Mark’s books about five years ago and it changed my life. Since then we’ve become really good friends. To get an overview of his work, check out the interview I did with him back in 2008.

[The Daily Bizcard archive is here etc.]

[Commission Hugh]

[Mark, please send me an e-mail at gapingvoid@gmail.com with your shipping address and the details you want on the back of the bizcard, and I’ll send a free batch of 100 to you. Thanks!]

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Hugh MacLeod is a genius.  Genius.

Seth Godin
Best Selling Author

His work acknowledges the absurdity of workaday life, while also encouraging employees to respond with passion, creativity, and non-conformity...   MacLeod’s work is undeniably an improvement over the office schlock of yore. At its best, it’s more honest, and more cognizant of the entrepreneurial psyche, while still retaining some idealism.

The New Republic
Lydia Depillis

Last year my State of the College address was 76 slides loaded with data. This year it was 14 cartoons that were substantially more memorable.

Len Schlesinger
Former President, Babson College

"There are only two daily newsletters that I look forward to opening and reading every time they show up to my inbox: Seth Godin's and gapingvoid."

Tony Hsieh
CEO, Zappos

In moments of indecision I glance at the wall [to Hugh's work] for guidance.

Brian Clark
  • Seth Godin
  • The New Republic
  • Len Schlesinger
  • Tony Hsieh
  • Brian Clark