May 6, 2010

“hugh’s work allows me to make a memory when I hand out a business card.”

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One of my favo­rite Cube Gre­nade clients, Mike Walsh, just wrote a nice blog post about how he uses his– inc­lu­ding busi­ness cards and put­ting it on the front of a Flip camera. Thanks, Mike!

With fierce com­pe­ti­tion for atten­tion these days, it’s really impor­tant to dif­fe­ren­tiate. For­tu­na­tely, It’s pretty easy to do something uni­que when you can leve­rage the work of great artists, great tech­no­lo­gies and great ser­vi­ces (Flip uses Cafe Press to print screen the image). As far as return on invest­ment – that’s easy. Hugh’s art has paid for itself in tan­gi­ble and intan­gi­ble ways. It has gai­ned me a new client (which is sig­ni­fi­cant because I am limi­ting my client work to 6 clients this year), word of mouth and great conversations.

I knew the Cube Gre­nade idea would work from Day One. I also knew it would take me quite a while for the idea to gain trac­tion. So that left nothing to do but keep my head down and work my butt off.

Same as any entre­pre­neur with a new idea…

[The Cube Gre­nade archive is here.]

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One Response to ““hugh’s work allows me to make a memory when I hand out a business card.””

  1. Mike Walsh says:

    keep the great work going Hugh — the Cube Gre­na­des are awesome!

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