April 20, 2010
daily bizcard: brian clark
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[N.B. The Daily Bizcard archive is here etc.]
I had this idea that wouldn’t it be great to give out free printed business cards to my favorite people?
A wee social gesture from me in the form of a social object, which as I’m fond of saying, I believe is the future of marketing.
So I made a big list of my favorite people…
Once a day (weekdays, anyway) I’ll blog a new bizcard to give someone.
First on my list? Brian Clark, whose SUPERB blog, copyblogger –i.e. all about marketing via online– is VERY high on my must-read list. Besides that, he’s fun to hang out at SXSW and drink cocktails with.
This “Delusional” cartoon dates back from late 2009. I didn’t design it specifically for Brian (you can actually buy the print if you want), but I know from the horse’s mouth that he’s very fond of the image, so what the hell… I’m planning to do more customized ones in the future etc.
[Brian, please send me an email at gapingvoid@gmail.com with the details you want to see on the back, and I’ll print up a batch of 100 for you. Thanks!]
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Tags: Brian Clark, Buy cartoon Prints, Copyblogger, Marketing, social Objects, SXSW
Hugh, you smart cookie you… how funky and what a fun way to see how you relate to your community… 10/10.
Ah, my ideal business card. Thanks Hugh, you read my mind (or heard me beg)
No worries, Brian. Most of the ideas I have these days I got from stealing from you, anyway
Very cool, Hugh. Copyblogger is a great site and Brian must be a great person to know!
As an editor friend once taught me, it’s not “stealing”, it’s “repurposing”.
[…] is part of a new series he is doing called The Daily Bizcard. Yesterday’s was a classic gem, dedicated to the marketing wizard Brian Clark of […]
I wish there was a version that replaced “entrepreneur” with “filmmaker”.
I think I said this somewhere else on your blog ages ago, but I think there’s a business in allowing your customers to customize your cartoons within certain bounds — like the example above. If I could, I would order those business cards and you’d have a sale
Shripriya, one thing you learn in my game, is to completely ignore “If only you’d do this, I’d buy it” blog comments. Mist of the time that turns out to be untrue. Talk is cheap etc.
Also, the trouble with making every thing more customizable, is that you make it less personal, which has its own negative effects to deal with.
Hugh – I’ve actually bought two of your larger limited prints including the first one you ever offered to your newsletter readers. So… at least for me, I mean it.
I agree, that everything can’t be customizable… but I think something like this which resonates with many people is appropriate. You pick 5 other creative things (say – filmmaker, musician, etc.) and you let people choose to replace that with entrepreneur.
And here you – if you do make a filmmaker version, I’ll definitely make it my business card and post back a link to a photo of me holding one
So, I guess my new goal is to become one of your favorite people, as that would be a cool thing to have.…
Well, actually, it’s always been a goal, however, now I can achieve a quantifiable result
Matches, yeah, my list of “favorite people” is already pretty long…
hundreds of them.
It’ll take me at least a year to even get partially down the list. And doubtless some of the utopian-idiot crowd will bitch and moan…
But I like having the long-term focus this project will require.
Amazing idea. Smart, creative, and fun! Plus — you seem to have a quality list of “favorite people” so I can’t wait to see who else is gets a card. Way to find a niche.
Everybody has a list of “favorite people”, offline and on.
My online one has been growing and evolving for a decade, now. It’s actually pretty long. MANY years worth of cartoons
Thanks, Kennedy
Hugh– I read your comments to Shripriya, and I understand about not being interested in customizing/taking requests from random posters, but is there any chance you could add this card as-is to the Streetcards options?
I know it isn’t likely you’ll say yes, but I figured: nothing ventured, nothing gained.
Thanks, Matt