daily bizcard: brian clark

[N.B. The Daily Bizcard archive is here etc.]

I had this idea that wouldn’t it be great to give out free printed business cards to my favorite people?

A wee social gesture from me in the form of a social object, which as I’m fond of saying, I believe is the future of marketing.

So I made a big list of my favorite people…

Once a day (weekdays, anyway) I’ll blog a new bizcard to give someone.

First on my list? Brian Clark, whose SUPERB blog, copyblogger -i.e. all about marketing via online- is VERY high on my must-read list. Besides that, he’s fun to hang out at SXSW and drink cocktails with.

This “Delusional” cartoon dates back from late 2009. I didn’t design it specifically for Brian (you can actually buy the print if you want), but I know from the horse’s mouth that he’s very fond of the image, so what the hell… I’m planning to do more customized ones in the future etc.

[Brian, please send me an email at gapingvoid@gmail.com with the details you want to see on the back, and I’ll print up a batch of 100 for you. Thanks!]


  1. Hugh, you smart cookie you… how funky and what a fun way to see how you relate to your community… 10/10.

  2. Ah, my ideal business card. Thanks Hugh, you read my mind (or heard me beg) ūüėČ

  3. No worries, Brian. Most of the ideas I have these days I got from stealing from you, anyway ūüėČ

  4. Randy Bosch says:

    Very cool, Hugh. Copyblogger is a great site and Brian must be a great person to know!

  5. Theresa Resek says:

    As an editor friend once taught me, it’s not “stealing”, it’s “repurposing”.

  6. I wish there was a version that replaced “entrepreneur” with “filmmaker”.

    I think I said this somewhere else on your blog ages ago, but I think there’s a business in allowing your customers to customize your cartoons within certain bounds – like the example above. If I could, I would order those business cards and you’d have a sale :)

    • Shripriya, one thing you learn in my game, is to completely ignore “If only you’d do this, I’d buy it” blog comments. Mist of the time that turns out to be untrue. Talk is cheap etc.

      Also, the trouble with making every thing more customizable, is that you make it less personal, which has its own negative effects to deal with.

      • Shripriya says:

        Hugh ‚Äď I‚Äôve actually bought two of your larger limited prints including the first one you ever offered to your newsletter readers. So‚Ķ at least for me, I mean it.

        I agree, that everything can‚Äôt be customizable‚Ķ but I think something like this which resonates with many people is appropriate. You pick 5 other creative things (say ‚Äď filmmaker, musician, etc.) and you let people choose to replace that with entrepreneur.

        And here you ‚Äď if you do make a filmmaker version, I‚Äôll definitely make it my business card and post back a link to a photo of me holding one :)

  7. So, I guess my new goal is to become one of your favorite people, as that would be a cool thing to have….

    Well, actually, it’s always been a goal, however, now I can achieve a quantifiable result :)

    • Matches, yeah, my list of “favorite people” is already pretty long…
      hundreds of them.

      It’ll take me at least a year to even get partially down the list. And doubtless some of the utopian-idiot crowd will bitch and moan…

      But I like having the long-term focus this project will require.

  8. Amazing idea. Smart, creative, and fun! Plus – you seem to have a quality list of “favorite people” so I can’t wait to see who else is gets a card. Way to find a niche.

    • Everybody has a list of “favorite people”, offline and on.

      My online one has been growing and evolving for a decade, now. It’s actually pretty long. MANY years worth of cartoons ūüėČ

      Thanks, Kennedy :)

  9. Hugh- I read your comments to Shripriya, and I understand about not being interested in customizing/taking requests from random posters, but is there any chance you could add this card as-is to the Streetcards options?

    I know it isn’t likely you’ll say yes, but I figured: nothing ventured, nothing gained.

    Thanks, Matt


  1. […] is part of a new series he is doing called The Daily Bizcard. Yesterday’s was a classic gem, dedicated to the marketing wizard Brian Clark of […]

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Hugh MacLeod is a genius.  Genius.

Seth Godin
Best Selling Author

His work acknowledges the absurdity of workaday life, while also encouraging employees to respond with passion, creativity, and non-conformity...   MacLeod’s work is undeniably an improvement over the office schlock of yore. At its best, it’s more honest, and more cognizant of the entrepreneurial psyche, while still retaining some idealism.

The New Republic
Lydia Depillis

Last year my State of the College address was 76 slides loaded with data. This year it was 14 cartoons that were substantially more memorable.

Len Schlesinger
Former President, Babson College

"There are only two daily newsletters that I look forward to opening and reading every time they show up to my inbox: Seth Godin's and gapingvoid."

Tony Hsieh
CEO, Zappos

In moments of indecision I glance at the wall [to Hugh's work] for guidance.

Brian Clark
  • Seth Godin
  • The New Republic
  • Len Schlesinger
  • Tony Hsieh
  • Brian Clark