April 8, 2010
gapingvoid’s new business model
[This cartoon isn’t going out in the newsletter, but you can buy the print here etc.]
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Amen for this, Hugh. Personally, I am getting tired of social media and forming a community being the only topic of discussion in marketing. It’s become a new toy for everyone to become familiar with. Is it exciting? Yeah, but it is hardly new. We smaller companies formed a community before we knew what to call it! Now, all of these marketing “gurus” tout it as if it is the second coming. Not only that, but it almost sickens me to sit at marketing conferences and watch everyone twittering on their phones while a speaker is speaking as if anyone on the other end really gives a shit. It is that important to talk to everyone all the time? Besides, most of your “community” doesn’t give a rats ass about you or your company anyway. Sooner or later this will become background noise just like billboards are today. Everyone is doing it, which means it isn’t the advantage most think it is. Community — yeah, OK.
Ahem to Rob.
And to you too, Hugh. When I first saw this cartoon it immediately clicked with me. Along with the public relations gig I’ve got as my 9 to 5, I’ve been volunteering with the YMCA. “Community” is THE buzzword at the organization. I’m leading a new initiative (side: they refuse the use of the word policy) and whenever I need to sell somebody to bring them aboard I know I can always count on the community rhetoric to pull through.
“Sense of community” this, “positive experience” that, “networks and hubs” blah blah blah.
Love it.