“cultural transformation”: what gapingvoid wants to do when it grows up…

[The "Cube Grenade" I did for Shit Creek Consulting etc.]

So long after you leave college, you keep asking yourself the question, “What do I want to do when I grow up?”

And to help you answer the question, you try out a whole string of different things. Working in an office. Working outdoors. Going to law school. Starting your own coffee shop. Freelance. Consulting. Writing books…

And hopefully, after a few years (or decades) of trial and error, hopefully you end up with your answer.

I think I’m finally ready to answer my own question, “What do I want to do when I grow up?”

The answer is, of course, creating “Cube Grenades”.

Sure, they’re great social objects, but to me they have another purpose: They’re good tools for a  company trying to engage in what’s called “Cultural Transformation”.

[The one that started it all: "The Blue Monster". Backstory here etc.]

You change markets in your favor by changing the culture- either you own or the culture of the industry you’re in. In my world, that’s where the REAL opportunity lies.

That’s the change I want to help affect. That’s where I think my cartoons can be the most useful and valuable.

Always happy to talk further about it with people maybe wanting to do business. Feel free to ping me whenever. Thanks…

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Hugh MacLeod is a genius.  Genius.

Seth Godin
Best Selling Author

His work acknowledges the absurdity of workaday life, while also encouraging employees to respond with passion, creativity, and non-conformity...   MacLeod’s work is undeniably an improvement over the office schlock of yore. At its best, it’s more honest, and more cognizant of the entrepreneurial psyche, while still retaining some idealism.

The New Republic
Lydia Depillis

Last year my State of the College address was 76 slides loaded with data. This year it was 14 cartoons that were substantially more memorable.

Len Schlesinger
Former President, Babson College

"There are only two daily newsletters that I look forward to opening and reading every time they show up to my inbox: Seth Godin's and gapingvoid."

Tony Hsieh
CEO, Zappos

In moments of indecision I glance at the wall [to Hugh's work] for guidance.

Brian Clark
  • Seth Godin
  • The New Republic
  • Len Schlesinger
  • Tony Hsieh
  • Brian Clark