notes on sxsw 2010


[“Texas”, which I sent out in the news­let­ter recently. You can buy the print here etc.]

Tomo­rrow I head for Aus­tin, for the annual 5-day drun­ken orgy that is South By South West Inte­rac­tive. Here are some thoughts:

1. SXSW is the only “MUST ATTEND” event on my calen­dar. It’s the one show I never miss, ever. Unless you’ve already been, it’s hard to con­vey JUST HOW MUCH more fun, inte­res­ting and full of busi­ness oppor­tu­ni­ties it is, com­pa­red to other shows. I can’t empha­size enough, if you’re into the Inter­net, just how much you’re mis­sing out if choose not to attend. Sure, the price of going [entry fee, plane fare, hotel bill, taxi rides etc] might be quite daun­ting for some of us, but com­pa­red to the busi­ness and net­wor­king you could EASILY end up doing there, that cost is minuscule.

2. So you thought last year was crazy? Last year had ten thou­sand atten­dees. I heard on good autho­rity from some­body inside the org that this year’s num­bers have dou­bled. Hope you got a good hotel booking.

3. I’m on a panel on Mon­day. I hope you’ll come see us. All the other pane­lists are good friends of mine, so it should be fun…

4. I’ll be sig­ning books. Bar­nes & Noble will have a little micro store on the fourth floor of the con­ven­tion cen­ter, selling books writ­ten by some of the atten­dees. I’ll be there to sign copies of “Ignore Every­body” on Mon­day, March 15th at 5.20pm. My sig­ning will last for 30 minutes.

5. Free Booze! Free Sex! A lot of com­pa­nies spon­sor par­ties, so as long as you have a pass, it’s pretty easy to go the entire five days without ever paying for a sin­gle drink or meal. Plus with all the young sin­gles everywhere, everybody’s trying to get laid. X-thousand geek twenty-somthings trying to hook up en masse is pretty enter­tai­ning to watch. By Sun­day or Mon­day everybody’s a bas­ket case.Which is why the vete­rans are always telling the new­bies, “Pace Yourself”.

6. Crea­ting an island of calm in a sea of bodies. It’s going to be a madhouse this year, so to make our­sel­ves easier to find,  gaping­void has hired a trade show booth for the event. If you want to meet up, that’s where you can find me. I’ll be selling art, doing busi­ness, sig­ning dra­wings and exchan­ging busi­ness cards. My focus this year will be much more about busi­ness, than my usual hall­way wanderings.

7. I’m bet­ter orga­ni­zed, this time. Pretty much all the par­ties and events I’m plan­ning to attend are already in my calen­dar. In past  years I just tur­ned up and went with the flow. It was exhaus­ting after about three days. Never again.

8. Follow me on Twit­ter if you want to see what I’m up to on the day. Heck, that’s what every­body else uses, too.

9. SXSW makes me proud to be Texan. I’ve seen this a lot: Peo­ple come to Texas for the first time to attend SXSW, and “fall in love with the bar­be­cue”. Texas has always been a very misun­ders­tood State, if you ask me. SXSW does a great job of hel­ping to fix that, at least with my crowd.

Comments

  1. Brad Blackman says:

    Never been to Aus­tin, much less SXSW. Maybe some­day… I got pulled over in Dallas once. (Somewhere bet­ween Dallas and Texar­kana, actually.) Les­son lear­ned: never make eye con­tact with a Texas police officer.

  2. Would’ve loved the print even more if it’s in clas­sic black and white.

  3. im loo­king for­ward to SXSW, i heard We Are Future Echo Records from Manches­ter, UK, are Sen­ding 63 of their guys there, thats a lot!!!!!!!!!!!! SXSW 2010

  4. I bought the Texas print during SXSW. So psyched.

  5. “Free Booze! Free Sex!”

    I can’t wait to see the print!

  6. Dear Hugh,

    I’ve been a fan for a while, you’ve had a great influence. But I have a bone to pick regar­ding “Texas has always been a very misun­ders­tood State…”

    I lived in Aus­tin, loved it, was in a band that was sig­ned to a major during that time. Great food, great music, great fun. But to not tip your hat to W., nor the text­books of Gene­sis, nor your sece­ding Gov. during a dis­cus­sion of Texas having been “misun­ders­tood” is… something.

    Thanks-pete

  7. Hey Pete,

    Well, I can­not speak for the whole of the world, howe­ver, if you’re from NY, Cali­for­nia, Illi­nois, Mas­sachu­setts, UK, France, Spain, Italy, Rus­sia, Ger­many, Swe­den, Aus­tra­lia, Greece, Wes­tern Europe, Eas­tern Europe, Middle East, Asia, Africa, South Ame­rica… then I really think you’re in no posi­tion to gripe about Texas poli­tics or poli­ti­cians. Get your own hou­ses in order then get back to me, Thanks. :)

  8. Ein Freund hat mir dei­nen Blog gerade emp­foh­len und dann hatte ich gedacht gucke ich doch ein­mal vor­bei. Und ich muss sagen ich finde ihn sehr gut, ich glaube er koennte zu mei­nen Stamm Blogs dazu kom­men bei denen ich regel­maeßi­goft vor­bei schaue.

Trackbacks

  1. […] favo­rite piece comes from Hugh Mac­Leod: he’s honest when he says: A lot of com­pa­nies spon­sor par­ties, so as long as you have a pass, it’s pretty easy to go the […]

  2. […] by Hugh Mac­Leod, who calls it the annual 5-day drun­ken orgy (which he is atten­ding, btw….) Pos­ted Under : Gene­ral Tags con­fe­ren­ces sxsw cce­vent drinking […]

  3. […] by Hugh Mac­Leod, who calls it the annual 5-day drun­ken orgy (which he is attending, […]

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