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March 8, 2010

cube grenade case study: karmamedia

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Kar­ma­Me­dia is a com­mu­ni­ca­tions shop in Hun­gary. As it was first explai­ned to me:

Kar­ma­me­dia is a com­mu­ni­ca­tion shop with an empha­sis on P.R.  (wha­te­ver that is), and on doing things online (whe­re­ver that is).
We star­ted out as a blog three years ago, wor­king at various big agen­cies, and jum­ped ship to become inde­pen­dent and happy about six months ago.

Our name was selec­ted intui­ti­vely because it soun­ded good and because the guy who star­ted it all wan­ted to use a pic­ture of Buddha sit­ting with a note­book — but since then we found a fit­ting expla­na­tion for it: online, what goes around comes around. We don’t believe in karma in the reli­gious sense but we do know it exists online — Goo­gle makes sure of this. So we try to help com­pa­nies do good and mea­ning­ful things and make sure these things get noticed.

To cele­brate their six-month anni­ver­sary, they threw a big party. The local trade press gave it nice cove­rage. They com­mis­sio­ned me to draw something for the event. I think the motif of “Karma” poin­ting to itself, a play on the Eas­tern sym­bol of the eter­nal snake eating itself, wor­ked out well. Straight and to the point.

Thanks to Balazs Loven­berg and his collea­gues for such a great assign­ment. I had a lot of fun. Rock on.

[Com­mis­sion your own Cube Gre­nade. The Cube Gre­nade archive is here.]

2 Responses to “cube grenade case study: karmamedia”

1. wayne says:

   March 8, 2010 at 6:23 PM

   Just a note that the link’s bro­ken to Kar­ma­Me­dia (there’s a ) after hu )

   And to note, I love your stuff!

   Wayne

   Reply
2. Hugh MacLeod says:

   March 8, 2010 at 10:05 PM

   Thanks, Wayne. Mea Culpa. Fixed now

   Reply