Archive for March, 2010
March 31, 2010
43 Comments

[“Popularity”, which I sent out recently in the newsletter. You can buy the print here etc.]
[Today’s guest post comes from my favorite saucy vixen, AV Flox]
“I wish I could be as impulsive as you are,” he said to me. He said it with a slight smile, but it was an insult. It meant: you’re a child. You’re out of your mind.
We were sitting at a cafe overlooking the islands around Stockholm. I’d suggested going to a pier that night and sleeping under the stars.
“Your feet are planted so firmly in reality, you can’t walk,” I responded, lighting a cigarette.
He took a sip of his coffee: “Wake up and grow up.”
“Let go and live for a change.”
“Anaiis, you have to realize that your independence and self are not separate from cultural and social norms,” he told me, putting the small cup on the table between us. “You can’t go around thinking you don’t belong within the social and cultural borders that, unfortunately, do exist. You think you are above that and you’re not. No one is.”
That was our last real conversation. We finished our coffees in silence. Afterward, we strolled back to the house, where we dined – still in silence, without turning on any lights. When we were finished, I went upstairs and packed.
“I love you, but I hate the way you are,” he said as I pulled my suitcases down the stairs. Then he turned to the piano and started to play Beethoven’s “Quasi una fantasia.”
I left Europe that night, and Magnus with it. But I didn’t leave full of conviction that I preferred to be alone than entangled in someone who didn’t embrace the choices of life, the freedom that we have to sleep in a warm bed or a cold pier. I left crippled with the weight of having said too much and having wanted too much.
At every airport I walked, on every plane I boarded, as I made my way across two continents and two oceans, I looked at the people around me, moving like a herd through security and boarding lines. No one stared or even looked at anything for too long, or – heaven forbid – struck up conversations. No one invaded anyone’s space or time. In the elite line, we were all seasoned travelers. We knew the deal: how to open our carry-ons quickly, what to remove and how to set it on the tray and we did it fluidly, without inconveniencing anyone around us. In the plane, we were quiet, we buckled our seat belts, turned off our phones and pulled out our books.
We knew the rules and remained firmly within them.
During a brief layover in Houston, I found a cafe and sat down to read. A few minutes later, I was interrupted by the sense that someone was watching me. It was a little girl, seven or eight years-old, sitting across from me at one of the gates. I closed my book and smiled at her.
She came to me, messy brown hair and big green eyes, and a Cheshire cat stuffed animal in her arms.
“What are you reading?” she asked me.
“The Bell Jar,” I told her.
“What’s it about?”
The Bell Jar, by Sylvia Plath is about a young woman stifled by convention who slowly goes mad – how do you explain this to a child?
“Um. It’s the journey of a girl who is confused with who she is,” I replied.
“What chapter are you on?”
“Six.”
“What’s the girl doing?”
“Esther — that’s her name — is a model in New York and even though she has become friends with the girls around her, she feels all alone.”
“That’s sad,” said the little girl, “I’m not lonely, I’m with my mommy.”
Her mother seemed to materialize at the words, carrying a clear Subway bag with sandwiches inside.
“Alyssa,” she called, visibly unsettled by the sight of her daughter talking to a stranger.
Alyssa rose and ran to her, but in the middle of the walkway, she paused and turned back around.
“Alyssa!”
The girl walked back to me slowly and handed me her stuffed animal.
“Don’t get lonely, okay?” she said to me. “Talk to the cat.”
In a sea of people who know where they’ve been and where they’re going, who have every aspect of their trips planned to the minute, people who get in nobody’s way and expect everyone to extend the same courtesy, a little girl handed a stranger her stuffed animal.
I have never believed children are born pure in the standard sense of the word, but I do believe they’re born free of the boundaries we impose on ourselves later as a society – and perhaps this does make children pure.
Or maybe a better term is “free.”
A child would not hesitate to pack up a sleeping bag and sleep on a pier under the stars with you.
Since that flight, whenever people asked me what I wanted to do with my life, I replied, “I want to be a child.”
So if you ever wonder why I share so much of myself with the world, from the sacred to the profane, the answer is that I think everyone could use this license to be who they are and enjoy what that means. We do live in a society with norms about what we can and cannot share, what we can and cannot do, but as Einstein once said: “if the facts don’t fit the theory, change the facts.” That’s what I want to do – I want to change the facts.
Your wants are beautiful, your truths are powerful. Maybe you want to sleep on a pier or share a fairytale kiss under every triumphal arch in the world. Maybe you dream of diving the wreckage of a galleon or quitting your job and starting your own company.
They’ll say you’re crazy. They’ll say, “I wish I could be as impulsive as you are,” and that you should grow up. Life isn’t like that – there are norms, you know. There are ways to do things. You don’t talk to people at the security line at the airport. You get through it as fast as possible, go to your gate, wait for them to board you, sit down and be quiet. You go to your job, bust your ass, go home, change, go to some social thing, entertain the same questions, go home, watch bad television and do it all over again. Polite, proper, efficient. That’s life, right? Then you get old and maybe play some golf, then you die.
Fuck no.
The only way to remember who you are is to refuse to let anyone or anything dictate what you want. I write to share my triumphs and defeats and to remind you that wanting something other than herd-like, soul-crushing monotony is not only natural, but necessary.
And I’ll tell you something: for every e-mail I receive that says I’m out of my fucking mind, I have two more from people sharing their deepest desires. People that much closer to remembering who they are.
And every time, I think, “you don’t have to be lonely – I’ll be your cat.”
[AV Flox is a sex columnist for BlogHer and warrior for self-acceptance and the pursuit of our wants. When she’s not chasing her own desires around the world (and live-tweeting her experiences at @avflox), she’s editing the Los Angeles-based sex news blog Sex and the 405.]
[The “Remember Who You Are” archive is here.]
[Download the high-res “Remember Who You Are” poster here.]
March 30, 2010
16 Comments

[“Moronic”, which I sent out in the newsletter recently. You can buy the print here etc.]
Hello Everybody,
A few weeks ago I reached out to y’all, asking you what I could do to improve the newsletter.
You left dozens of comments, which were really, really helpful. A lot of the things you said we actually put into practice. Thanks so much for that!
So I’m reaching out to you again…
This time, I’m not asking you what I can do to improve the newsletter. This time, I’m asking you what could I do to make it easier for you to share it with people you know.
This enterprise lives or dies by “Word Of Mouth”. And I’d like to raise my game a notch or two. Of course I would.
If you’re already a subscriber, feel free to leave a comment below of send me your feedback at gvdailycartoon@gmail.com. Thanks Again! Rock on.
March 28, 2010
23 Comments
[This is the first of a series of guest blog posts, based around the “Remember Who You Are” riff I’m always going on about. Today’s post comes from my friend and mentor, Seth Godin, the great marketing author.]
Forget who you are
When most people say, “remember who you are,” what they’re really saying is, “remember who we think you are, remember who you were born to, don’t overreach, wait your turn, don’t get uppity.”
They rarely mean it the way Hugh means it. Hugh, I think, is saying that you are whomever you decide to be. That’s a statement of astonishing audacity, one that could only be said by an artist and understood by one as well.
I have no illusions about the mobility of our society. While it is far more flexible and open than some societies in the past, there are huge impediments to entering a different class.
And yet…
And yet art in all its forms belies that. Art, whether it’s the drawing art that Hugh does or the business art that a great Wall Street trader does or the customer service art that Tony Hsieh at Zappos espouses… that sort of art isn’t limited by social boundaries. When you connect and change another human being, when you create upside wherever you go, then who you are is decided by you, not by them.
Let’s change the mantra, then, from “remember who you are,” to “decide who you are.”
Decide to be the generous, change-making, scarifying, delighting, over-the-topping dreamer you’re capable of being.
–Seth Godin
[Download the high-res “remember Who You Are” poster here.]
March 27, 2010
8 Comments

I took this photo two nights ago. Route 90, looking East, midway between the small towns of Alpine and Marfa. That’s Cathedral Mountain there on the right, which is about 12 miles South of Alpine.
If you drive down this stretch of road after dark on a clear night, if you look to the South there’s a good chance you’ll see the Marfa Lights in the distance. I’ve seen them many times.
I came out here on vacation, thinking I’d stay two weeks. Two years later and I still haven’t left…
UPDATE: Lloyd Davis, a blogging buddy of mine from my London days, took a train from Austin to LA, after attending SXSW. En route the train stopped in Alpine. He took some photos. Sadly I was out of town that day, but it’s neat to think an old friend from London randomly visiting here…
March 26, 2010
2 Comments

2 Comments
PSFK, one of my top favorite marketing blogs, is having a wee conference in April in New York.
So I designed this cube grenade for them, to go on posters and t-shirts etc.
Basically, I took their purple logo (which I’ve always loved) and applied my trademark all-over “doodle” style to it.
The word, “gather” is their idea, which you’ll see if you click on the conference link above.
Thanks to Piers Fawkes, the mastermind behind the PSFK empire, for the opportunity. I’m a huge fan.
[Commission your own Cube Grenade.]
[The Cube Grenade archive is here.]
March 25, 2010
3 Comments

7 Comments

So everyone and their mother in the business has forever been asking the question, “So what is the future of the ad agency?”
Clay Shirky wrote a damn good article about the future of newspapers. Substitute “Newspapers” with “Ad Agencies” and advertising grunts everywhere will have plenty food for thought…
“When reality is labeled unthinkable, it creates a kind of sickness in an industry.”
Clay makes the point that the world doesn’t need newspapers, it needs good journalism.
Similarly, you could argue that brands don’t need ad agencies per se. What they need are creative ways to make them more compelling to their target markets.
But which of the large agencies, with their hyper-entrenched business models and institutional shareholders, would ever dare mention that in a pitch?
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[Inspiration: @avflox.]
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Polaris Ventures, the Boston and SF-based venture capital firm, asked me to design a poster for their annual Digital Summit, which they throw every winter in Jackson Hole, Wyoming.
The premise is simple: Once a year they get their favorite people to Jackson Hole for a weekend of skiing, partying and talking about all things digital.
Thanks to Mike Hirshland for thinking of me for this project. It was a great little assignment. Rock on.
[Commission your own Cube Grenade. The Cube Grenade archive is here.]
March 24, 2010
No Comments

[Signing the agenciaclick cube grenade, May, 2009…]
[Originally posted here, May, 2009]
Over the last couple of weeks I’ve been talking with various advertising and PR folk about the Cube Grenade idea. Here are some notes:
1. In terms of the advertising and PR industries, the Cube Grenade is basically conceived as a relatively cheap and effective Social Object to articulate the Purpose-Idea of a brand or company.
2. If the agency has an idea they REALLY want to sell to their client, they might have better luck if they first articulate the idea via a Cube Grenade designed by me, rather than the traditional “agency pitch” model. The agency’s idea is somehow articulated as a commissioned print, the print is given out as a gift, to people within the relevant constituency. The print hangs on a wall, other people see it, and if the idea is any good then people will start talking about it. That conversation will lead to other conversations. If the idea is any good, other ideas [and opportunities] will be spawned from it.
3. The Cube Grenade is not a glorified advertising poster. I’m not primarily interested in why people should buy the client’s product per se. I’m far more interested in the human dynamic, the collective human drive that makes the client’s people want to get up in the morning and go to work. That is where THE REAL VALUE is created.
4. Because the Cube Grenade is given as a gift– an act of love, as it were– AND NOT A DELIVERABLE WANTING TO BE SOLD, it will break through the cultural barriers of the client company a lot more cheaply and quickly than your standard “Big Advertising Idea”. The game here is not about “Selling An Ad”, the point is to make the client more alive, more human, more aware of their own human potential. Again, this is where is where THE REAL VALUE for the client-agency relationship is created.
5. Whether the Cube Grenade “works” or not in the end, both agency and client will find out if the thought behind it works A LOT sooner and inexpensively than executing your average ad campaign. Like all communication, the idea needs to RISK FAILURE if it’s ever to be any good. “Fail cheap, fail often”, as the great venture capitalist, Esther Dyson likes to say.
6. As I’ve said before to the ad agencies: “Guys, you are NOT selling messages anymore. You are selling Social Objects. The work that you create will affect the Cube Grenades and Social Objects, that your clients and their customers use to interact with each other.” This is why I’m talking to advertising folk. At the end of the day, we’re both in the same business.
7. To get more background reading, please visit my Cube Grenade archive here. You might also want to check out “The Hughtrain” to get a better understanding of where my ideas are coming from.
8. As always, if this idea is of any interest to you, please feel free to contact me at gapingvoid@gmail.com. Or if you know someone in the advertising industry, please send them along to this page [Here’s the link]. Thanks!
March 23, 2010
9 Comments

[View from one of my notebooks…]
People are always getting excited about social media. I’m as guilty as anyone.
That being said, it’s not nearly as exciting as my favorite media of all– good ol’ fashioned pen & ink.
Or a good Beethoven piano sonata, come to think of it…
15 Comments

I feel like this all the time…
When I was young and stupid, I used to think that the life of an artist was quite glamorous– lots of parties, living in a big city loft, having these big, heroic, existential “confrontations with the canvas”.
Like I said, I was young and stupid…
March 22, 2010
5 Comments

I drew this cartoon earlier tonight…
Things are evolving really quickly for me at the moment. Something to do with finishing off EVIL PLANS and getting my head around the next book I want to write.
All will soon be revealed…
March 21, 2010
18 Comments

Since I got back home from SXSW I’ve been working on finishing EVIL PLANS, my second book.
I think I’m almost there, Folks. A few more days of obsessive tweaking to go, and then off to the publisher’s for the final edit. Hurrah!
Man, what a relief. Ever since I signed the contract last summer, I’ve been feeling the pressure. The first book, IGNORE EVERYBODY did very well– FAR better than I ever could have predicted. Beginner’s luck? Maybe.
Regardless, to do it a second time felt like a lot to live up to. It feels GREAT to have the hardest part of the process mostly over and done with.
EVIL PLANS will have roughly the same format as IGNORE EVERYBODY: 18,000 words, plus a hundred or so cartoons. Designed to be read easily on the john, or on an airplane. As I’m fond of saying, “This isn’t rocket science”.
Here’s how the Introduction opens:
INTRODUCTION: “EVERYBODY NEEDS AN EVIL PLAN”
Everybody needs an EVIL PLAN. Everybody needs that crazy, out-there idea that allows them to ACTUALLY start doing something they love, doing something that matters. Everybody needs an EVIL PLAN that gets them the hell out of the Rat Race, away from lousy bosses, away from boring, dead-end jobs that they hate. Life is short.
Every person who ever managed to do this, every person who manged to escape the cubical farm and start doing something interesting and meaningful, started off with their own EVIL PLAN. And yeah, pretty much everyone around them– friends, family, colleagues– thought they were nuts.
Thanks to the Internet, it has never been easier to have an EVIL PLAN, to make a great living, doing what you love, doing something that matters. My intention is that by the time you’ve finished reading this book, you will completely concur. More importantly, you’ll actually feel compelled enough to go and do something about it yourself, if you haven’t already.
Last year my friend, David Brain interviewed me:
DAVID: What was the motive behind writing the book [IGNORE EVERYBODY]? I mean, I know how little money these things make, but do you want it to help other people better their lives or is it just another evil plan?
HUGH: I certainly didn’t expect to make any real money from it, and how much it would “help” other people is pretty debatable. But sometimes in your life you have these defining moments, where you draw a line in the sand and declare to the world, “This is who I am, this is what I believe, this is what’s important to me.” I think we all need these moments at some point, to make us better understand who we really are. Writing a book is a good way to force these moments to the surface. That was really the key driver, here.
And “forcing these moments to the surface” was the key driver with EVIL PLANS, as well. The book is not a how-to book; it’s not an instruction manual. It is a personal rant about something I’ve been pursuing all my adult life: to somehow find a way to unify both Work and Love.
i.e. To do what you truly love, and somehow get paid for it. Again, conceptually this may not be rocket science, certainly, yet it’s still something that eludes most of us. Most of us still have to schlep for a living.
Personally, I think most of us would rather not have to schelp. I think most of us would rather have an EVIL PLAN. I think most of us would much rather find a way to unify Work and Love.
Which is why, of course, I wrote the book. Wish me luck with it, anyway. Thanks…
[EVIL PLANS is scheduled to hit the bookstores April, 2011.]
March 19, 2010
19 Comments

Sigmund Freud once said that in order to be truly happy in life, a human being needed to acquire two things: The capacity to work, and the capacity to love.
“EVIL PLANS” is really about being able to do both, at the same time.
This is my tenth year blogging. I’ve done a lot of stuff since I started. Published cartoons, sold wine, sold suits, pimped Microsoft, sold art, written e-books, ranted on endlessly about marketing and all sorts…
But looking back, I realize it all served a served a common purpose: to unify work and love.
Then I notice, the people who read my blog the most avidly, and the bloggers I tend to read most avidly, hell yeah, they’re mostly trying to do the same thing too, in their own way. It’s a definite pattern.
To unify work and love. Are you one of these people? If not, don’t you think you should be? I mean, after friends and family, what the hell is there?
Just askin’…
March 16, 2010
5 Comments
I’m still in Austin, drinking a beer at the SXSW Blogger Lounge, as the Interactive bit of the show comes to a close. I’ll be driving home to Alpine tomorrow.
To mark the occasion we created nine prints, “The SXSW 2010 Series”. We were showing them at the trade show booth and yeah, they were selling like hot cakes.
For 2010 we designed another “Austin is The Killer App” print- you see it here on the left, or click here to see it enlarged etc.
Anyway, if you had a great time at SXSW ’10 (like I did) this print series will make for great little souvenirs. Rock on.
March 13, 2010
5 Comments

Spent the first day talking to people and signing drawings. Feel free to stop by my trade show boot # 1302 and say “Hello”…
March 10, 2010
86 Comments

Hello Everybody,
I hope you guys are having a great time receiving the newsletter. I’m sure having a blast sending it out!
Obviously, as a cartoonist I like people reading it. So equally obviously, I want to grow the list.
In terms of growing it, I’ve got my own ideas, certainly. But then I thought to myself, maybe it would be more fun and interesting to reach out to you instead. This is “social media”, after all. And even though I’ve doing it for years, this “open source” stuff is still REALLY interesting to me.
So here’s what I’m asking: You guys receive the newsletter. You guys are a savvy crowd, and you will have plenty of opinions of your own.
So what do I need to change? What could I do better? How could I improve the layout? What new ideas or tools could I be using? And perhaps most importantly, what could I do to make it easier for you guys to share it with your friends?
If you’re already a subscriber, feel free to leave a comment below of send me your feedback at gvdailycartoon@gmail.com. Thanks a lot!
UPDATE: Since I first posted this an hour or two ago, the comments have POURING in below. Thanks, Guys, this is REALLY helpful!
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[“Texas”, which I sent out in the newsletter recently. You can buy the print here etc.]
Tomorrow I head for Austin, for the annual 5-day drunken orgy that is South By South West Interactive. Here are some thoughts:
1. SXSW is the only “MUST ATTEND” event on my calendar. It’s the one show I never miss, ever. Unless you’ve already been, it’s hard to convey JUST HOW MUCH more fun, interesting and full of business opportunities it is, compared to other shows. I can’t emphasize enough, if you’re into the Internet, just how much you’re missing out if choose not to attend. Sure, the price of going [entry fee, plane fare, hotel bill, taxi rides etc] might be quite daunting for some of us, but compared to the business and networking you could EASILY end up doing there, that cost is minuscule.
2. So you thought last year was crazy? Last year had ten thousand attendees. I heard on good authority from somebody inside the org that this year’s numbers have doubled. Hope you got a good hotel booking.
3. I’m on a panel on Monday. I hope you’ll come see us. All the other panelists are good friends of mine, so it should be fun…
4. I’ll be signing books. Barnes & Noble will have a little micro store on the fourth floor of the convention center, selling books written by some of the attendees. I’ll be there to sign copies of “Ignore Everybody” on Monday, March 15th at 5.20pm. My signing will last for 30 minutes.
5. Free Booze! Free Sex! A lot of companies sponsor parties, so as long as you have a pass, it’s pretty easy to go the entire five days without ever paying for a single drink or meal. Plus with all the young singles everywhere, everybody’s trying to get laid. X-thousand geek twenty-somthings trying to hook up en masse is pretty entertaining to watch. By Sunday or Monday everybody’s a basket case. Which is why the veterans are always telling the newbies, “Pace Yourself”.
6. Creating an island of calm in a sea of bodies. It’s going to be a madhouse this year, so to make ourselves easier to find, gapingvoid has hired a trade show booth for the event. If you want to meet up, that’s where you can find me. I’ll be selling art, doing business, signing drawings and exchanging business cards. My focus this year will be much more about business, than my usual hallway wanderings.
7. I’m better organized, this time. Pretty much all the parties and events I’m planning to attend are already in my calendar. In past years I just turned up and went with the flow. It was exhausting after about three days. Never again.
8. Follow me on Twitter if you want to see what I’m up to on the day. Heck, that’s what everybody else uses, too.
9. SXSW makes me proud to be Texan. I’ve seen this a lot: People come to Texas for the first time to attend SXSW, and “fall in love with the barbecue”. Texas has always been a very misunderstood State, if you ask me. SXSW does a great job of helping to fix that, at least with my crowd.
March 9, 2010
5 Comments

[“Hugged”, which went out earlier this morning in the newsletter. You can buy the print here etc.]
These days I’m finding myself writing less about my usual sex/angst/alienation shtick, and more and more about business and entrepreneurship, hence the cartoon above. As my interests evolve, so does the subject matter. It’s really that simple.
I want to draw cartoons that entertain people, sure, but perhaps more importantly, I want to draw cartoons that push people in the right direction; the direction they wanted to go in, anyway.
That’s what all my favorite artists have always done for me, after all. Their work always gave me a wee nudge etc. I’m just trying to follow their example.
Whether we’re talking Rembrandt, Shakespeare, The Rolling Stones, Charlie Brown, or the unknown graffiti artist from the wrong side of the tracks– that’s what “Art” is really all about, at the end of the day. The Wee Nudge.
And even if you’re not an “Artist” per se, whether you’re a techie, salesman, consultant, plumber or whatever, surely the work you do should somehow give people that same “Wee Nudge”, in your own unique way? If not, what’s stopping you? What’s stopping anybody?
I think it’s career suicide not to, frankly…
March 8, 2010
2 Comments

KarmaMedia is a communications shop in Hungary. As it was first explained to me:
Karmamedia is a communication shop with an emphasis on P.R. (whatever that is), and on doing things online (wherever that is).
We started out as a blog three years ago, working at various big agencies, and jumped ship to become independent and happy about six months ago.
Our name was selected intuitively because it sounded good and because the guy who started it all wanted to use a picture of Buddha sitting with a notebook — but since then we found a fitting explanation for it: online, what goes around comes around. We don’t believe in karma in the religious sense but we do know it exists online — Google makes sure of this. So we try to help companies do good and meaningful things and make sure these things get noticed.
To celebrate their six-month anniversary, they threw a big party. The local trade press gave it nice coverage. They commissioned me to draw something for the event. I think the motif of “Karma” pointing to itself, a play on the Eastern symbol of the eternal snake eating itself, worked out well. Straight and to the point.
Thanks to Balazs Lovenberg and his colleagues for such a great assignment. I had a lot of fun. Rock on.
[Commission your own Cube Grenade. The Cube Grenade archive is here.]
9 Comments

This one is called “The Intense Longing”. The latest from the “Moleskine” series [Click here to enlarge etc].
Friday night I was in Marfa, hearing my favorite local band, The Doodlin’ Hogwallops, play a gig at Padre’s. Because I was driving, I wasn’t drinking any alcohol, so I just stuck to black coffee the whole night.
Once the caffeine started kicking in I got out my drawing pen…
“Longing” is a lovely idea to wrestle with, because from the moment we become sentient beings, our lives are utterly saturated with it.
The longing to be closer to God. The longing to be closer to Nature. The longing to feel more alive. The longing to love and to feel loved. The longing for truth, beauty, goodness, sex, experience, poetry, art, strength, music, friendship, family, affection, desire, magic, power, laughter, joy, meaning, resonance…
It never goes away, no matter how smart, sexy, witty or successful we become. It’s the broth we spend our whole lives stewing in: The longing to touch that which can never be touched.
Which is why I think it”s a REALLY good idea try to express it somehow, even if the results will be invariably mixed…
March 5, 2010
19 Comments

[“Successful”, which I sent out recently in the newsletter. You can get the signed print here etc.]
While writing the first draft of EVIL PLANS, I wrote about “The Hunger”- that primal drive we all have to do something meaningful with our lives.
The Hunger will give you everything. And it will take from you, everything. It will cost you your life, and there’s not a damn thing you can do about it.
What do I mean by “Everything”?
Well, pretty much what I said. Anything worth doing takes forever. And if time is all we have have, then QED, time is “Everything”.
Only you can decide if it’s worth it…
March 4, 2010
20 Comments

[“Cross”, which I sent out in the newsletter recently. You can buy the print here.]
With the deadline for the finished draft only a few months away, I’ve started working again on the next book, “Evil Plans” in earnest.
Everybody needs an EVIL PLAN. Everybody needs a way to get the hell out of the RAT RACE. Everybody needs to get away from boring, dead-end jobs that they hate, and start doing something they love, doing something that matters. Life is short.
Every person who ever managed to do this, every person who manged to escape the rat race and start doing something that matters, started off with an EVIL PLAN.
My EVIL PLAN for the next couple of months is to work on the book first thing in the morning, 500 words a day. Afternoons I’ll work on the Cube Grenades. Evenings will be drawing new cartoons for the Newsletter.
From my end, it’s pretty sustainable, so I’m happy.
Let me tell you a story:
About twelve years ago I was living in New York City, busting my ass, working in an ad agency. One day I decided to go down to Houston to visit my family. While I was there, my sister and I decide to drive up to Austin to visit some old college buddies.
Instead of our usual route via I-10, we decided to take the slower but more scenic Route 290, through the Texas Hill Country. A lovely drive of about 150 miles.
At about the halfway point we pull into Chappell Hill, Texas, a sweet little town of maybe three hundred people. We stop for some gas.
Right next to the gas station is this small storefront, called the Chappell Hill Meat Market & Cafe. A traditional lunch diner taking up most of the building, and to the right, a tiny little grocery store.
Turns out this hole-in-wall grocery store sells some of the best Texas sausage and jerky you ever did come across. They have their own smoke house in the back, and everything is prepared right there on the premises. My friends in Austin are having a barbecue that evening, so we buy about forty dollars worth of sausage, brisket and jerky for the party. We eat some of the jerky in the car– Outstanding!
We have a great time in Austin, seeing our friends. Everybody LOVED the meat we brought for them. On our way home to Houston, my sister and I like the Chappell Hill Meat Market so much, we decide to stop in again, and buy some more sausage for my dad and his wife.
As I’m paying for the food I compliment the person serving me, the owner, a nice lady named Cissy.
“This is a great little place”, I say. “I LOVE your jerky.”
“Why, thank you,” says Cissy, in her very polite, Texan way.
“I bet you sell a lot of this stuff,” I say.
“Sure do,” says Sissy. “About a thousand pounds of meat…”
“A week? Really? That much?”
“No, Darlin’. A thousand pounds, every day.”
BOOM! Moment of clarity. A tiny little hole-in-the-wall in Nowheresville, Texas. Selling three-and-a-half TONS of world-class product a week. Doing the math in my head, assuming they’ve got a decent enough margin, that’s a lot more money than me or any of my other New York cronies were making (or probably ever going to make). For a lot less hassle and overheads, to boot.
Now, I never wanted to go into the meat business, but since that day in Chappell Hill, Texas, I have always aspired to have a business model as simple, elegant, profitable and low-key as this one. I’m not quite there yet, but I’m getting close…
And that, My Friends, is what “EVIL PLANS” is really all about. Exactly.