February 28, 2010

“boring” is underrated

[“George”, which I sent out in the news­let­ter recently. You can get the sig­ned print here etc.]

I was thin­king back to “The Gol­den Age of Blog­ging”, whe­ne­ver that was. Say, six or seven years ago… when it hit that sweet spot bet­ween still fee­ling like vir­gin terri­tory, yet just on the verge of reaching cri­ti­cal mass.

Back then the Blo­gosphere was TINY. We blog nerds were a mino­rity. We were cul­tu­ral weir­dos. But we knew we were on to something, even if the rest of the world didn’t see it yet.

And we were loo­king VERY HARD for busi­ness models to sup­port our new, belo­ved medium…

I remem­ber when a guy lan­ding a well-paying job just on the merits of his blog, was con­si­de­red big news.

I remem­ber when a girl lan­ding a book deal just from her blog, was con­si­de­red big news.

I remem­ber when Robert Sco­ble blog­ging on behalf of Mic­ro­soft was con­si­de­red big news.

I remem­ber when Gaw­ker or Techc­runch making $10K a month on adver­ti­sing, was con­si­de­red big news.

A blog­ger making good money selling art– Well, that’s what I do now for a living- back then that would have been con­si­de­red HUGE. Now we take that kind of thing for gran­ted. Book deals, $10K monthly adver­ti­sing reve­nues, dream jobs, cele­brity Mic­ro­soft blog­gers, nowa­days that’s no big deal, either.

I remem­ber when blogs first became “News”, when that Busi­ness­week story hit in early 2005. It was a very exci­ting, vali­da­ting, heady time for us early-adoptors.

Even­tually the buzz and the hype died down, of course. Along came Twit­ter, Face­book, MyS­pace and wha­te­ver; the story moved on. “Blog­ging” got boring.…

But to paraph­rase Clay Shirky, a tech­no­logy doesn’t become truly use­ful until it beco­mes boring, until it’s no lon­ger “News”.

We may miss those early days, when blog­ging was new, exci­ting and “Hot”.

But for me and a lot of my early-adoptor friends, our blogs are making us A LOT more money now, than they ever did then.

“Boring” is underrated…

"Hugh's Daily Cartoon" Newsletter. A new cartoon sent out every weekday morning to your inbox [RSS version here.]. A wee chuckle to start your day off right etc.

12 Responses to ““boring” is underrated”

  1. Jill Elswick says:

    Yip-a-dang-doo for you and your early adap­ter friends.

  2. Hugh MacLeod says:

    Exactly, Jill. Those days were a blast.

    These days are, too ;-)

  3. Jill Elswick says:

    Well, I agree boring is unde­rra­ted. After a par­ti­cu­larly “inte­res­ting” period in my life, I chan­ged my com­pu­ter admin pass­word to “Ili­kethe­bo­rin­glife” — but recently had to change it again, cra­ving excitement.

  4. Jill Elswick says:

    (And I agree that making money is good and that artists have unpre­ce­den­ted oppor­tu­nity now to do so on their own.)

  5. Michael says:

    Hugh

    I’m also enjo­ying seeing you play around with the busi­ness model part of your blog — the daily car­toons you send out are great, not just because they’re great but because it’s a business-savvy thing to be doing too.

    Michael
    @Boxofcrayons

  6. Hugh– I’m a fan. A big NEW fan. I RT and put you on my blog. I’m lis­te­ning. My blog is my new baby love. So– it’s all sorta old news for you.…but I’m still in the new­bie stage. And loving it. Thanks for all the great great stuff.

  7. tucola says:

    Been blog­ging since 2001, so by this defi­ni­tion I was an early adopter.

    Of course, I never rea­li­sed this at the time, although I’m sure I recall get­ting a reply from Evan Williams when I emai­led blog­ger about some tech­ni­cal pro­blem or other. I gather this does not hap­pen any more.

    Or is a deli­be­rate dis­tinc­tion being made here bet­ween early adop­ter and early adapters?

    Anyone can adopt.

    Adapt or die.

  8. I love it when a title and a last sen­tence are the same. don’t need to read the piece.

    … like it. blogs are a great medium for expres­sion in my opinion.

  9. […] February 28, 2010 · Leave a Com­ment I’ve had two things open in my brow­ser all day while I’ve been finishing off that policy paper: a review of The Age of Absur­dity and Hugh Macleod’s ‘boring’ is unde­rra­ted comic/post. […]

  10. sebastian says:

    Yes, boring is unde­rra­ted in many ways.
    Boring (or do something else that is fun) could be the lizard brain get­ting you in trou­ble to ship.
    There are some “borings” that when you manage to make them, they will end up being just a little price to grea­ter “funs”.

  11. Mayhem says:

    Was using this go to a ran­dom blog fea­ture on ran­do­mi­zer and ended up here, a great way to read something new like this. Thanks for taking your time and efforts to write this blogpost.

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