February 17, 2010
cube grenade case study: rockstar group
Mike’s company is basically in the business of helping small startups either make or find more money, by whatever means necessary. His website explains all…
Why do people do startups? Because they want to be “rock stars”, or something like that. They have that certain drive– or if they don’t have it, they’re in big trouble. So I tried to create something that empathized with that.
Because the world is theirs’. At least, it’s certainly more “theirs’” than for the people who just turn up every day at the office, with no other reason than the steady paycheck.
Mike was a great client, and fun to work for. He tells me his cube grenade (which he put on the back of his business cards) was a big hit at the recent TED conference. That made my day.
No, it really did…
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