February 8, 2010
women are now calling the shots at gapingvoid
I remember reading one of Tom Peter’s books about five years ago, when this sentence popped right out at me:
“Make appealing to women your Marketing No. 1 priority.”
It seemed like a very bold statement to me at the time, though Tom’s rationale was rock-solid. Not only do women account for over half of the nation’s GDP, their power over what is spent in the household is vastly greater than their menfolk’s.
Sure, it’s a no-brainer. Did I pay any attention at the time? Of course not. I’m a Man. And men are stupid.
Fast-forward half a decade and slowly I’m wising up, for three main reasons:
1. My women print customers skew just under 50%.
2. Though the remaining small majority of my print customers are male, before they buy from me, it seems 90% have to get their wives’ or girlfriends’ permission first. Especially for the large, more expensive prints to be hung in the home.
3. The online conversation I’m having– in the blog comments, Twitter, Facebook etc, is skewing increasingly female, especially on Facebook. I’d say 60% overall, maybe more.
In short, women are now calling the shots on gapingvoid. All in all, I think it’s a VERY positive development. What about your gig?
[UPDATE:] Elizabeth made a great comment below:
Not surprised – there’s a bunch of us women who love smart, moving, funny, irreverent stuff about changing the world while making money, that’s romantic-yet-realistic.
And the thing is, we women talk. We connect. We nurture relationships. We are awesome at social media b/c it is extension of what we natural do IRL.
Yes, Elizabeth, and those are EXACTLY the kinds of customers I want and need. Like I said, it’s a no-brainer. Rock on.
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