cube grande case study: bantam live

From Techcrunch, earlier today:

Today, Bantam Live, is launching the commercial version of its social CRM workspace and is rolling out premium features of its product. Bantam Live provides an online workspace for business teams that has “social CRM” features, which include a real-time dashboard stream of messaging and workflow activity along with a native CRM application. Members can share information, track activity, and manage contact and company relationships both inside and outside the organization via a real-time activity stream.

For today’s lauch, they commissioned me to do this “Cube Grenade” for the front of their homepage. As they said on their blog:

The background of our relationship with Hugh goes like this… Bantam Live launched its public-beta last summer onstage at TechCrunch’s Real-time Stream Crunchup at the Fox Theatre in Redwood City, Michael Arrington auctioned off copy #1 of “dream big. techcrunch 2009″ serigraph by artist Hugh MacLeod. I won the auction. I figured it was a good cause (to the Electronic Frontier Foundation), would give us a promotional bump, and would commemorate for the team an achievement of sorts to have launched in beta as a selected startup from the stage on that day. As Hugh explains, the serigraph was a “social object.” It hangs in our loft today.

Thanks to John Rourke (Founder and CEO) for being such an awesome client. Rock on.

[Commission Hugh: The Cube Grenade homepage is here. The Cube Grenade archive is here.]

Comments

  1. I like the cartoon and it’s great they share it on their homepage. It is great how you showed a collab & creation which BantamLive is all about. It already looks like a very powerful, easy to use app. The most important will be the value it brings to its users. Time will tell…

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Testimonials

Hugh MacLeod is a genius.  Genius.

Seth Godin
Best Selling Author

His work acknowledges the absurdity of workaday life, while also encouraging employees to respond with passion, creativity, and non-conformity...   MacLeod’s work is undeniably an improvement over the office schlock of yore. At its best, it’s more honest, and more cognizant of the entrepreneurial psyche, while still retaining some idealism.

The New Republic
Lydia Depillis

Last year my State of the College address was 76 slides loaded with data. This year it was 14 cartoons that were substantially more memorable.

Len Schlesinger
Former President, Babson College

"There are only two daily newsletters that I look forward to opening and reading every time they show up to my inbox: Seth Godin's and gapingvoid."

Tony Hsieh
CEO, Zappos

In moments of indecision I glance at the wall [to Hugh's work] for guidance.

Brian Clark
@copyblogger
 
  • Seth Godin
  • The New Republic
  • Len Schlesinger
  • Tony Hsieh
  • Brian Clark
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