I’m interested in how art affects what some people call “The Real World”- the workplace, the world of work, the world of business. That’s what the Cube Grenade idea is all about.
My advertising buddy, Vinny Warren, grew up in a Roman Catholic household in Ireland. He was telling me that his parents would always have a few religious icons hanging on the wall somewhere. Pictures of Saints, Mary & Baby Jesus, that kind of thing.
Why? Says Vinny, “To remind us who we are.”
Art that reminds you who you are. Exactly. What applies in Catholic households also applies in places of business. Shared Meaning. Exactly. Social Objects. Exactly.
My work has never been about getting the approval of the New York art gallery mafia. My work has always been about “What Really Matters” to people, especially to my peers.
Which is is why I’ve not minded sending out schamaltzy, cutey-pie “Love” themed cartoons on my email list this last week.
Valentine’s Day might be corny, it might be crassly commercial, it might be vastly overdone…
But Romantic Love is important. It matters. And by taking the trouble to send your loved one a Valentine’s card or whatever, you’re reminding both yourself and the other person that yes, you haven’t forgotten that it matters.
Hence why it fits in nicely with “Remember who you are”.
Once Valentine’s Day is over I’ll return to my usual heartless, cynical shtick, of course. Just in case y’all were worried…
[Bonus Link:] “When life gets really tough, just remember the white pebble. Just remember who you really are. Just remember the person that only God can see.”
[P.S. Big Props to Vinny for helping to move my thinking forward. Dinner is on me next time, Buddy!]