Archive for February, 2010

February 28, 2010

random thoughts on being an entrepreneur


[The “I’m Not Delu­sio­nal” print, for sale on the gallery…]

Ran­dom thoughts on being an entre­pre­neur. [Ori­gi­nally pos­ted January, 2007]

I wouldn’t say I was an autho­rity on entre­pre­neurship, cer­tainly not in the same lea­gue as peo­ple like Fred Wil­son or Jason Cala­ca­nis. That being said, the last cou­ple of years haven’t been too shabby, either. With that in mind, here are a few thoughts I have on the sub­ject, in no par­ti­cu­lar order. The list, by the way, is far from com­plete– I’ll pro­bably be adding to it soo­ner than later etc.

1. Everything takes three times lon­ger than it should. Espe­cially the money part.
2. The best way to get appro­val is not to need it.
3. Peo­ple want what they can’t have. In fact, that’s pretty much all they do want.
4. Once you become an entre­pre­neur, you find the com­pany of non-entrepreneurs a lot har­der to be around. You’ve seen things they haven’t; the wave­lengths alter, it’s that sim­ple.
5. In a world of over-supply and com­mo­di­fi­ca­tion, you are no lon­ger paid to supply. You’re being paid to deli­ver something else. What that is exactly, is not always obvious.
6. Word of mouth is the best adver­ti­sing medium of all. The best word of mouth comes from dis­rup­ting mar­kets.
7. Peo­ple buy your pro­duct because it helps fill in the narra­tive gaps in their lives.
8. You can either be chea­pest or the best. I know which one I pre­fer.
9. Some peo­ple think that once they secure ven­ture fun­ding, their pro­blems will be over. Wrong. That’s when your pro­blems REALLY begin.
10. It’s bet­ter to be under­fun­ded than over­fun­ded.
11. If an ave­rage guy in a bar can unders­tand what you do for a living, chan­ces are you’re half­way to beco­ming a com­mo­dity.
12. It’s easier to turn an ally into a cus­to­mer than vice versa.
13. If you’re happy in your career before the age of thirty, you’re pro­bably doing something wrong. Heck, if you’re happy in your career before the age of seventy, you’re pro­bably doing something wrong.
14. Smart, young, artis­tic peo­ple are always asking me which is a bet­ter career path, “Crea­ti­vity” or “Money”. I always ans­wer that it doesn’t mat­ter. What mat­ters is “Effec­tive” and/or “Inef­fec­tive”.
15. Write the follo­wing on a piece of paper, have it fra­med, and stick it on your office wall: “Have you hug­ged your cus­to­mer today?”
16. Peo­ple will always, always be in the mar­ket for a story that reso­na­tes with them. Your pro­duct will either have this qua­lity or it won’t. If your pro­duct fails this test, quit your job and go find something else. Just making the pro­duct inc­re­men­tally chea­per or bet­ter won’t help you.
17. Pro­ducts are idea ampli­fiers. The mole­cu­les and/or bytes are secon­dary.
18. Peo­ple remem­ber the qua­lity long after they’ve for­got­ten the price. Unless you try to rip them off.
19. Mar­kets serve entre­pre­neurs bet­ter if the lat­ter can keep the for­mer under­sup­plied. Over­supply is the kiss of death.
20. I per­so­nally know a for­mer CEO who, once he attai­ned con­trol of the com­pany, ran an EXTREMELY pro­fi­ta­ble busi­ness into the ground in less than two years. From a mar­ket cap of $100 million to ZERO, just like that. Why? Short ans­wer: He loved being “The” CEO, but he didn’t much care for being “a” CEO.
21. In terms of beco­ming an entre­pre­neur, pro­bably the most use­ful thing I lear­ned in the last twenty years was how to enjoy my own com­pany for long stretches of time.
22. One suc­cess­ful entre­pre­neur I know well has a won­der­ful qua­lity, namely that he never, ever com­pa­res him­self to other peo­ple. He just does his own thing, which actually ser­ves him rather well. Just because his com­pe­ti­tor has bought him­self a big­ger motor boat, doesn’t mean he feels the need have a big­ger motor boat. This qua­lity helps him to build his busi­ness the way he sees fit, not the way the motor boat peo­ple see fit.
23. Run­ning a star­tup is full of extreme ups and downs. Which is why so many suc­cess­ful and happy entre­pre­neurs I know lead such nor­mal, sta­ble, ungla­mo­rous, “boring”, family-centered lives. Somehow they need the lat­ter in order to balance out the for­mer. Extra-curricular drama looks great in the tabloids, but that’s all it’s ulti­ma­tely good for.
24. MBAs are con­di­tio­ned to use their brains in much the same way as sex wor­kers are con­di­tio­ned to use their geni­tals. Nice work if you can get it.
25. Bill Gates may have a million times more money than me, but he isn’t going to live a million times lon­ger than me, watch a million times more sun­sets than me, make love to a million times more women than me, drink a million times more fine wines than me, lis­ten to a million times more Beetho­ven String Quar­tets than me, nor sire a million times more chil­dren than me. Human beings don’t scale.
26. F. Scott Fitz­ge­rald once wrote, “There are no second acts in Ame­ri­can lives.” F. Scott was a drun­kard and a fool.

the next generation of “blogging about blogging”?

[The “CFA” print. One of my favo­rite all-time car­toons. For sale here etc.]

“Blog­ging about Blog­ging” was an early phe­no­me­non in the early Blogosphere.

It was such a new medium for us early-adopters, it was very exci­ting to us.  The pos­si­bi­li­ties it offe­red us see­med almost end­less, and we wan­ted to explore those pos­si­bi­li­ties, and share what we lear­ned with our fellow blog­gers. So a huge per­cen­tage of our blog posts ended up being just about blog­ging– at the expense of other stuff– art, poli­tics, lite­ra­ture, science etc.

But we all know what hap­pe­ned– after a while we got sick of hea­ring about it. We’d been doing it for a while, a lot of these “blog­ging about blog­ging” posts star­ted soun­ding like old news, star­ted soun­ding the same.

So a lot of us early blog­gers pretty much stop­ped tal­king about it a cou­ple of years ago. We had moved on to new adven­tu­res, as one does.

But recently the sub­ject has got­ten inte­res­ting to me again.

Why?

I’m begin­ning to notice a lot more new blogs online– a next gene­ra­tion, as it were. More spe­ci­fi­cally, I’m noti­cing a lot of artists and entre­pre­neurs sud­denly get­ting the blog­ging bug. Highly-driven, smart peo­ple trying to sell their work online, as oppo­sed to more tra­di­tio­nal ave­nues. Pain­tings, soft­ware, free­lance gigs or bath­room tiles, who cares? It’s the world­view that matters.

Like I said in my pre­vious post, blogs are old news in Social Media circ­les, but that doesn’t mean that they’re still not an extre­mely inte­res­ting, power­ful medium, that millions of artists and entre­pre­neurs could do very well by figu­ring out how to use them pro­perly, even if they weren’t “early-adoptors”.

I’ve been blog­ging a long time, I know a lot about it– what works, and what doesn’t. Goo­gle my ass if you don’t believe me.

i.e. I’m in a per­fect posi­tion to help these artists and entre­pre­neurs with their blogs– “Share what I love” etc. Why not? It would be an inte­res­ting con­ver­sa­tion, at least.

Thoughts?

“boring” is underrated

[“George”, which I sent out in the news­let­ter recently. You can get the sig­ned print here etc.]

I was thin­king back to “The Gol­den Age of Blog­ging”, whe­ne­ver that was. Say, six or seven years ago… when it hit that sweet spot bet­ween still fee­ling like vir­gin terri­tory, yet just on the verge of reaching cri­ti­cal mass.

Back then the Blo­gosphere was TINY. We blog nerds were a mino­rity. We were cul­tu­ral weir­dos. But we knew we were on to something, even if the rest of the world didn’t see it yet.

And we were loo­king VERY HARD for busi­ness models to sup­port our new, belo­ved medium…

I remem­ber when a guy lan­ding a well-paying job just on the merits of his blog, was con­si­de­red big news.

I remem­ber when a girl lan­ding a book deal just from her blog, was con­si­de­red big news.

I remem­ber when Robert Sco­ble blog­ging on behalf of Mic­ro­soft was con­si­de­red big news.

I remem­ber when Gaw­ker or Techc­runch making $10K a month on adver­ti­sing, was con­si­de­red big news.

A blog­ger making good money selling art– Well, that’s what I do now for a living- back then that would have been con­si­de­red HUGE. Now we take that kind of thing for gran­ted. Book deals, $10K monthly adver­ti­sing reve­nues, dream jobs, cele­brity Mic­ro­soft blog­gers, nowa­days that’s no big deal, either.

I remem­ber when blogs first became “News”, when that Busi­ness­week story hit in early 2005. It was a very exci­ting, vali­da­ting, heady time for us early-adoptors.

Even­tually the buzz and the hype died down, of course. Along came Twit­ter, Face­book, MyS­pace and wha­te­ver; the story moved on. “Blog­ging” got boring.…

But to paraph­rase Clay Shirky, a tech­no­logy doesn’t become truly use­ful until it beco­mes boring, until it’s no lon­ger “News”.

We may miss those early days, when blog­ging was new, exci­ting and “Hot”.

But for me and a lot of my early-adoptor friends, our blogs are making us A LOT more money now, than they ever did then.

“Boring” is underrated…

February 26, 2010

yes, virginia, your newsletter is competing with starbuck’s

[The “Glob” car­toon that went out on the news­let­ter recently. You can buy the print here.]

People’s mor­ning cof­fee is damn impor­tant to them. And your news­let­ter is com­pe­ting with that. Never for­get it. Ever.

Ear­lier today, Nikki Gore kindly remar­ked that my daily news­let­ter to her was “as impor­tant as my mor­ning coffee”.

Heh. Thanks, Nikki, that’s a lovely compliment.

Her remark got me thinking…

It seems to me, most peo­ple read the news­let­ters they subsc­ribe to first thing in the office. Sure, a lot of it is for the “Use­ful Con­tent” itself, but a big part of the equa­tion is, it’s part of their “Daily Sac­red Begin-Work Ritual”.

That thing we do every mor­ning, that gets our head in the right frame of mind, so we can begin get­ting down to the stuff we actually get paid for. It can inc­lude things like chec­king your emails, drin­king your cof­fee, exchan­ging gos­sip with the guy in the next cube, chec­king your diary, chec­king your phone mes­sa­ges… and rea­ding your favo­rite blogs and newsletters.

The thing is, it’s a very impor­tant part of the day for most peo­ple. It’s “Sac­red Time”. And if your news­let­ter is part of some­body else’s Sac­red Time, you should damn well treat it as sac­red, too.

I never had this atti­tude when I was just blog­ging; it never quite felt so time-sensitive. It didn’t feel like my work was cut­ting into such an impor­tant part of the day as much, even if it was. But since I star­ted the news­let­ter, I’ve become more aware of it. Live and learn…


February 23, 2010

off to st. louis…

Today I’m flying to St. Louis, to give a talk at Purina, the giant pet food com­pany that’s owned by Nestle. It’s their big, annual digi­tal sum­mit. All their top digi­tal mar­ke­ting folk (and their top ad agency digi­tal folk) will be there.

I’ll be tal­king about “Social Objects”, and how I believe they are the future of mar­ke­ting.

Above is the “Cube Gre­nade” they com­mis­sio­ned me to draw for them. I like how it tur­ned out. “All pro­ducts are infor­ma­tion” refers back to something I wrote a few years ago, “The Kine­tic Quality”.

How often do large, well-known com­pa­nies call you up and ask you to draw a car­toon for them? Exactly. I’ve wor­ked in the tech world for big clients before– Sun, Dell, Mic­ro­soft etc– but this is my first “Cube Gre­nade” with a large, FMCG brand (Fast-Moving Con­su­mer Goods). Not to men­tion, I’ve always held Nestle and Purina in very high regard. So natu­rally, I’m pretty exci­ted. Rock on.

[Com­mis­sion your own Cube Gre­nade. The Cube Gre­nade archive is here.]

February 22, 2010

one of my favorite recent drawings is now for sale on the gallery site

Very cool. “Tried Life”, one of my favo­ri­tes from the “Moles­kine” series, is now for sale over on the gallery. You can see the enlar­ged image here.

“linchpin” $65 intro price ends friday, 5pm

We launched the “Linch­pin” Series on February 8th. I wrote about it here.

Just to have a little fun, we launched it with a $65 intro price– roughly half of what we nor­mally charge for an 11“x“14 “Cube Grenade”.

That deal ends this Fri­day, the 26th, at 5pm, New York time. After that the price goes up to the regu­lar $125.00.

Subsc­ri­bers to the news­let­ter will have a little bit extra time, though. One of the perks etc.

Thanks to every­body who bought one so far. Your sup­port has been fan­tas­tic! Rock on.

February 17, 2010

cube grenade case study: rockstar group

Mike Walsh com­mis­sio­ned me to draw a “Cube Gre­nade” for his con­sul­tancy, Rocks­tar Group.

Mike’s com­pany is basi­cally in the busi­ness of hel­ping small star­tups either make or find more money, by wha­te­ver means neces­sary. His web­site explains all…

Why do peo­ple do star­tups? Because they want to be “rock stars”, or something like that. They have that cer­tain drive– or if they don’t have it, they’re in big trou­ble. So I tried to create something that empathi­zed with that.

Because  the world is theirs’. At least, it’s cer­tainly more “theirs’” than for the peo­ple who just turn up every day at the office, with no other rea­son than the steady paycheck.

Mike was a great client, and fun to work for. He tells me his cube gre­nade (which he put on the back of his busi­ness cards) was a big hit at the recent TED con­fe­rence. That made my day.

No, it really did…

[Com­mis­sion your own Cube Gre­nade. The Cube Gre­nade archive is here.]

February 15, 2010

a new direction for gapingvoid…

[The “Wolf vs Sheep” print. One of my favorites…]

I’m wor­king on a new series of car­toons; ear­lier today I made a list of the desi­red adjec­ti­ves to desc­ribe it:

Smart. Bright. Explo­sive. Witty. Acer­bic. Color­ful. Aspi­ra­tio­nal. Ins­pi­ra­tio­nal. Spi­ri­tual. Entre­pre­neu­rial. Fun.

i.e. Not too unlike the “Wolf vs Sheep” print. Or “We Need To Talk”.

I think spen­ding all this time in the sunny West Texas desert has had an effect on me. I’m not sure all this dark, Northern doom & gloom I spent arti­cu­la­ting rather well in my early Lon­don and New York days, is as inte­res­ting to me as it once was. Things change.

Expect to see a new direc­tion hap­pe­ning over the next few months. I can already feel it gro­wing inside me.

No going back…

[N.B.  As of January, 2010, I am no lon­ger publishing new car­toons on gaping­void. From now on, “Hugh’s Daily Fric­kin’ Car­toon” is the place to see them, Thanks!]

the ‘die trying’ print

[The “Die Trying” print. Sent out on the news­let­ter Jan. 20, 2010…]

Of course, once peo­ple saw this car­toon, I got a lot of peo­ple saying, “Hugh, you should make that into a t-shirt. I’d wear one!”

Eh. I don’t do t-shirts. Too much hassle. Lear­ned that a long time ago…

Still, it’s a nice idea. One thing I know about me and my audience, is that we’re not inte­res­ted in doing stuff just for the paycheck. We’re trying to do stuff that mat­ters, even if it kills us…

“Anything that doesn’t take years of your life and drive you to sui­cide hardly seems worth doing” -Cor­mac McCarthy

February 14, 2010

the three keys to social media marketing

[The “Life Is Too Short” print. The image was the first one I sent out on “Hugh’s Daily Fric­kin’ Car­toon”. UPDATE: As of January, 2010, I am no lon­ger publishing new car­toons on gaping­void. From now on, “Hugh’s Daily Fric­kin’ Car­toon” is the place to see them, Thanks!]

1. Figure out what your gift is, and give it to them on a regu­lar basis. 2. Make sure it’s recei­ved as a real gift, not as an adver­ti­sing mes­sage 3. Then figure out exactly what it is that your trail of breadc­rumbs leads back to.

Every week­day mor­ning I send out out a new car­toon to my e-mail list.

My daily “gift” to the world, as it were…

One gift per day, that’s my quota. Anything more and I get too swam­ped. I also work hard to make sure that it feels like a gift on the recei­ving end. I try to put some heart and soul into the exer­cise, other­wise peo­ple would unsubsc­ribe in droves.

If enough peo­ple like the gift, it’ll build up good­will, they’ll tell their friends, and the list will grow. The more the list grows, the more peo­ple dis­co­ver the trail of breadc­rumbs that leads back to the work I actually get paid for.

And even if peo­ple don’t follow the breadc­rumbs the vast majo­rity of the time, that’s OK, too. I’m happy if peo­ple just dig my work, just value the gift. Not everybody’s in the mar­ket for what I do for money– I’m not in the mar­ket for everything my friends do, either. That doesn’t mean I don’t value them or their gifts highly. It cuts both ways.

It can’t be sel­fish. It can’t expect something back in return. It can’t hucks­ter. Peo­ple can tell, you see…

Everything I do now pro­fes­sio­nally begins with the act of gift-giving. You?

1. Figure out what your gift is, and give it to them on a regu­lar basis. 2. Make sure it’s recei­ved as a real gift, not as an adver­ti­sing mes­sage. 3. Then figure out exactly what it is that your trail of breadc­rumbs leads back to.

Just do these three things, and all your social media mar­ke­ting dreams will come true, I promise.


February 13, 2010

we like doing stuff that connects with people. we’re “connectors”.

[“Love Begets Love”.]

Erin sent me this photo, the day after the piece arri­ved at her home. It’s now han­ging in her bedroom, so I’m told. Thanks, Erin!

I don’t know why exactly, but I really like this photo. Maybe because of the gentle way the per­son is hol­ding it– crad­ling it like a baby, almost.

As an artist, you often think about your work being out there in all these people’s homes, all over the world, inte­rac­ting with them. It’s a lovely feeling.

There’s a ton of art out there. For a piece of art to make it into someone else’s home and onto their walls, is actually pretty impos­si­ble unless you’ve already made a pretty sig­ni­fi­cant con­nec­tion with them, somehow. Again, it’s a lovely fee­ling when it happens.

The work peo­ple do is all dri­ven by dif­fe­rent things– money, ambi­tion, inte­llect, sex, wha­te­ver. The work I do, and the work for a lot of peo­ple who read my blog and buy my car­toons, seems to be lar­gely dri­ven by the need to “connect”.

We like doing stuff that con­nects with peo­ple. We’re “Connectors”.

We’re wired that way. We can’t help it. We’re like those little hearts in the car­toon above…

February 12, 2010

the valentine’s day schmaltz ended today

[“Almost As Good As Cho­co­late”. Buy the print here etc.]

With Valentine’s Day being on Sun­day, and my next “Hugh’s Daily Fric­kin’ Car­toon” not being sent out till Mon­day mor­ning, I’m happy to report that the run of Valentine-inspired sch­maltz that I’ve been bom­bar­ding my e-mail list with these last two weeks, is now over. Mon­day mor­ning I’m going back to “Edgy”. You have been warned.

February 10, 2010

if in doubt

[“If In Doubt”. Buy the print here etc.]

This is the car­toon that was sent out with today’s “Daily Fric­kin’ Car­toon” News­let­ter. Here’s the blurb that went with it.

Love is the easiest thing in the world to do, until it isn’t. Until we get overwhel­med by “Stuff”. The black lines in the car­toon repre­sent overwhel­ming “Stuff”. The red lines repre­sent “Love”, figh­ting like hell to keep alive, in spite of overwhel­ming odds. We’ve all been there.…

I don’t know why, but I really like this one. Maybe because I iden­tify ALL TOO WELL with the wee red bit, trap­ped there in the corner.

February 9, 2010

“remember who you are”: the high-res download

Peo­ple liked the new “Remem­ber Who You Are” idea so much, what the hell, I deci­ded to go ahead and make it into high-rez prin­tout. You can down­load it directly from here, or from the main “Remem­ber” mani­festo page. Feel free to print it out and stick it on your wall i.e. use it as a “Cube Gre­nade”.

Even bet­ter, once it’s hung, feel free to send me a photo. I’d love to see them. Thanks! Rock on.

February 8, 2010

the new seth godin “linchpin” prints: available at the gapingvoid gallery

[The “Linch­pin” Series– avai­la­ble over on the gaping­void Gallery etc.]

Last month my friend and men­tor, Seth Godin relea­sed his lon­gest and pro­bably most impor­tant book, “Linch­pin”. I inter­vie­wed him about it here.

To cele­brate the book, Seth let me design a port­fo­lio of four fine art prints, ins­pi­red by the book, entit­led “The Linch­pin Series”. You can go check out over on the gaping­void Gallery here.

What else is there to say? Seth wrote a great book. Like I said in my review on Ama­zon,

And Seth then cha­llen­ges us, the rea­ders, to become linch­pins our­sel­ves. To make the leap. To become artists. To do emo­tio­nal work, wha­te­ver the sac­ri­fice may be. It’s our choice, and it’s our bur­den. Seth won’t be there to catch us if we fall, but to become the peo­ple we need to be even­tually, well, we pro­bably wouldn’t want him to, anyway.

Con­gra­tu­la­tions, Seth. You have pen­ned a real gem of a book here. Rock on.”

I basi­cally wan­ted to create a set of prints– “Cube Gre­na­des” — to go on the office wall, as Linch­pin “Idea-Souvenirs” to kick the vie­wer in the pants. “Remem­ber Who You Are” and all that.

I hope you’ll pay the gallery a visit. Meanwhile, you can check them out below as well.

Thanks, Seth! I had a lot of fun dra­wing these. Rock on.

LIFE IS TOO SHORT (Linch­pin 1)

Life is too short not to do something that mat­ters, not to become a “Linch­pin”. I know it, you know it, we all know it, so let’s stop futzin’ around at get on with it. Like Seth says, “Decide”.

INSANE ASYLUM (Linch­pin 2)

Why do peo­ple become what Seth Godin calls “Linch­pins”? Beca­sue to not do so would drive us crazy. Even­tually we have no choice. And we’ve all been in worse pla­ces– when you know you’re capa­ble of doing great things, being in “The Zone”, but every exter­nal mar­ker out there indi­ca­tes other­wise– that you’ll never get to do the “life’s best work” that you’re capa­ble of. That your career will be nothing but drud­gery and abuse, in exchange for what seems an inc­rea­singly mea­ger paycheck.

And after being there long enough, the deci­sion to become a Linch­pin even­tually beco­mes an easy one. But it can take time.

ALL ARTISTS ARE ENTREPRENEURS (Linch­pin 3)

By Seth’s defi­ni­tion, an artist is not just some per­son who mes­ses around with paint and brushes, an artist is some­body who does (and I LOVE this term) “emo­tio­nal work.”

Work that you put your heart and soul into. Work that mat­ters. Work that you gladly sac­ri­fice all other alter­na­ti­ves for. As a wor­king artist and car­too­nist myself, I know exactly what he means. It’s not what you do, it’s the way that you do it.

THIS IS IT (Linch­pin 4)

It’s easy to tell some­body to get into The “Linch­pin” Zone. Much har­der to live it. But fight like hell to get there, regard­less, every frig­gin’ day, or else you’ll never make it.

You know you’re capa­ble of doing great things, being in “The Zone”, but every exter­nal mar­ker out there indi­ca­tes other­wise– that you’ll never get to do the “life’s best work” that you’re capa­ble of. That your career will be nothing but drud­gery and abuse, in exchange for what seems an inc­rea­singly mea­ger paycheck.

Yeah, it’s a pain­ful place to be. But it doesn’t last fore­ver, not if you don’t give up. Not if you don’t suc­cumb to all the over­pri­ced, “treadmill-enabling”, exter­nal mar­kers of suc­cess– fancy hou­ses, cars, schools, vaca­tions and “stuff” that you can’t really afford, that you don’t really need nearly as much as the guy in the next cubicle says that you do.

THE LINCHPIN PORTFOLIO: ALL FOUR FOR $200.

What a deal, what a steal etc. All four, 11“x14” each, pro­per archi­val paper, inks and prin­ting tech, all hand-signed by me, for the price of a moderately-OK-but-not-great meal for two in Manhat­tan. And of course, for hard­core Seth fan­boys, there’s the “Pur­ple Cow” print from early 2009.

women are now calling the shots at gapingvoid

I remem­ber rea­ding one of Tom Peter’s books about five years ago, when this sen­tence pop­ped right out at me:

“Make appea­ling to women your Mar­ke­ting No. 1 priority.”

It see­med like a very bold sta­te­ment to me at the time, though Tom’s ratio­nale was rock-solid. Not only do women account for over half of the nation’s GDP, their power over what is spent in the hou­sehold is vastly grea­ter than their menfolk’s.

Sure, it’s a no-brainer. Did I pay any atten­tion at the time? Of course not. I’m a Man. And men are stupid.

Fast-forward half a decade and slowly I’m wising up, for three main reasons:

1. My women print cus­to­mers skew just under 50%.

2. Though the remai­ning small majo­rity of my print cus­to­mers are male, before they buy from me, it seems 90% have to get their wives’ or girl­friends’ per­mis­sion first. Espe­cially for the large, more expen­sive prints to be hung in the home.

3. The online con­ver­sa­tion I’m having– in the blog com­ments, Twit­ter, Face­book etc, is ske­wing inc­rea­singly female, espe­cially on Face­book. I’d say 60% ove­rall, maybe more.

In short, women are now calling the shots on gaping­void. All in all, I think it’s a VERY posi­tive deve­lop­ment. What about your gig?

[UPDATE:] Eli­za­beth made a great com­ment below:

Not sur­pri­sed – there’s a bunch of us women who love smart, moving, funny, irre­ve­rent stuff about chan­ging the world while making money, that’s romantic-yet-realistic.

And the thing is, we women talk. We con­nect. We nur­ture rela­tionships. We are awe­some at social media b/c it is exten­sion of what we natu­ral do IRL.

Yes, Eli­za­beth, and those are EXACTLY the kinds of cus­to­mers I want and need. Like I said, it’s a no-brainer. Rock on.

front & back

zzzzzz7645front.jpg

zzzzzz7645back.jpg

[Another early one: sho­wing the front & back of the same dra­wing. Lami­na­ted. New York, 14 January, ‘98]

This was drawn in a very crow­ded bar, very late at night. I think it shows.

February 7, 2010

the new official gapingvoid logo: “remember who you are”

[UPDATE: Down­load the high-res pos­ter ver­sion here.]

This image to the left you should be seeing a lot of from now on, scat­te­red around the gaping­void empire. It’s now our offi­cial logo.

OK, so why “Remem­ber Who You Are”?

Because it ties up everything I’ve been wor­king on these last few years. First with the car­toons, the prints and the “Cube Gre­nade” pri­vate com­mis­sions.

Like I said earlier:

I’m inte­res­ted in how art affects “The Real World”- the work­place, the world of work, the world of busi­ness. That’s what the Cube Gre­nade idea is all about.

My adver­ti­sing buddy, Vinny Warren, grew up in a Roman Catho­lic hou­sehold in Ire­land. He was telling me that his parents would always have a few reli­gious icons han­ging on the wall somewhere. Pic­tu­res of Saints, Mary & Baby Jesus, that kind of thing.

Why? Says Vinny, “To remind us who we were.”

My work has never been about get­ting the appro­val of the New York art gallery mafia. My work has always been about “What Really Mat­ters” to peo­ple, espe­cially to my peers.

Art that reminds you who you are. Exactly. What applies in Catho­lic hou­seholds also applies in pla­ces of busi­ness. Sha­red Mea­ning. Sha­red Pur­pose. Exactly. Social Objects. Exactly.

Secondly, I think there’s an insa­tia­ble hun­ger for it. Not to lose our­sel­ves in the hope­less muddle we call Life, but ins­tead, doing something that mat­ters, making a dif­fe­rence, crea­ting good in the world, crea­ting value. Remem­be­ring what’s really impor­tant, remem­be­ring who we are.

This is not just about Art and car­toons, this is about EVERYTHING we do.

I’ve been saying this to my clients for years– to have a suc­cess­ful brand, per­so­nal or other­wise, it can’t just be about you, or even your cus­to­mers, it has to be about something HIGHER than all of us. A “Purpose-Idea” .

gaping­void is no excep­tion; neither is your work.

“Remem­ber who you are.” I’ll try to live up to it; I hope TO GOD that you will, too. Amen.

[UPDATE:] Yes, feel free to down­load it, print it out and stick it on your wall i.e. use it as a “Cube Gre­nade”. Even bet­ter, once it’s han­ging somewhere, feel free to send me a photo. I’d love to see them. Thanks! Rock on.

“commitment”, revisited

commitment.jpg

Within 1 week of mee­ting this per­son you rea­lize that not only have you found your soul­mate, but you’ve found your soul­mate who likes to have sex 4 times a day in the bed, on the dining table, on the kitchen floor, in the chan­ging rooms at Bloomingdale’s etc.

Within 2 weeks you’re already tal­king about moving in together.

Within 3 weeks you’re tal­king about having babies together.

Within 4 weeks you rea­lize this per­son is a com­plete psychopath.

Within 5 weeks this per­son also thinks you’re a com­plete psychopath.

Within 6 weeks you’re sit­ting at a res­tau­rant with an old friend who is giving you the “How come you only call me when you’re sin­gle” speech.

[Ori­gi­nally published in 2001. You can go see it and more of my early per­so­nal faves on my “About” page here…]

February 4, 2010

gapingvoid’s thoughts on blogging, 2010

[“Poor Imi­ta­tion”. The car­toon I sent out to the “Hugh’s Daily Car­toon” list a day or two ago…]

It’s been a while since I last wrote about blog­ging to any great length, but here are some ran­dom thoughts, in no par­ti­cu­lar order:

1. Blogs work SUPERBLY if you have great con­tent. It’s when they don’t that peo­ple bitch & moan about the medium. That was true ten years ago, when I star­ted blog­ging, and it’s still true today.

2. Great con­tent is really, really hard to make. That’s why so few blogs have it, but that’s not the medium’s fault. The same is true for any other media.

3. It’s OK to sell something on your blog. We’ve all got a living to make. Besi­des that, your blog is your own per­so­nal pro­perty. If peo­ple don’t like your con­tent– whether it’s selling something or not– there’s no law saying they have to read it. They can go somewhere else. When peo­ple com­plain about my own blog’s long-running com­mer­cial agenda, I just think, “Dude, you’re about a decade too late. That ship sai­led A LONG time ago.” Besi­des, I LIKE selling stuff via the blog. Sure beats making cold-calls.

4. No, I’m not kee­ping up with your blog. Like a good friend said to me a cou­ple of years ago, “Man, I don’t even have time to read the blogs of my good friends any­more.” Ditto with me. Heck, it’s hard enough kee­ping up with my good friends’ Twit­ter streams.

5. Time to quote Shirky again: “So for­get about blogs and blog­gers and blog­ging and focus on this — the cost and dif­fi­culty of publishing abso­lu­tely anything, by anyone, into a glo­bal medium, just got a whole lot lower. And the effects of that inc­rea­sed pool of poten­tial pro­du­cers is going to be vast.” -CLAY SHIRKY in 2004.

6.  Face­book? Twit­ter? Who cares? The lat­ter two are easy. Like I implied ear­lier, blog­ging is hard. Wri­ting is hard. Get­ting other peo­ple to read it is the har­dest bit of all. “It’s the con­tent, Stupid.”

7. My faith in the power of blog­ging is still as strong as ever. That doesn’t mean I find it any easier.

8. Focus and Con­ti­nuity are key. I had so many pro­jects going on these last years, I always found it hard to focus. What was gaping­void really about? Car­toons? Mar­ke­ting? Self-promotion? Self-expression? It see­med to change on a daily basis. Now that, besi­des wri­ting books, my busi­ness is pretty much focu­sed on two things i.e. making art and selling it, I feel more calm about it all. And gapingvoid’s new unof­fi­cial tagline, “Remem­ber Who You Are”, helps keep me focu­sed on the kind of work I want to be making long-term, and why.

9. No, it’s not too late to start blog­ging. “But the Blo­gosphere is so crow­ded now, it’s too late to get first-mover advan­tage”, I hear you say. Perhaps. But it’s only crow­ded in the middle and the bot­tom. There’s always plenty of room at the top. People’s need to be infor­med and ins­pi­red by the good stuff is insa­tia­ble. But, as I implied, it has to be good, it has to be more than good in order to get there. Nobody has time for mediocre drek. The world is just too inte­res­ting and com­pe­ti­tive now.

10. I don’t intend to quit blog­ging any time soon. It’s become a cen­tral part to what I do, that’s just rea­lity. I’ve pretty much always done my own thing on gaping­void, making it up as I go along. Some stuff gets trac­tion, some gets igno­red, that’s just the nature of the beast. The only big change I’ve made to my shtick recently is that I no lon­ger post new car­toons on the blog, just old ones. You can find out why here.

There are 100 million blogs out there already, so a big Thank-You for rea­ding this one. Seriously. Rock on.

[About Hugh. Car­toon Archive. Com­mis­sion HughSign up for Hugh’s “Daily Car­toon” News­let­ter.]

“the white pebble” print?

whitepebbleJPEG2.jpg

[Click on image to enlarge etc.]

[Note To Team:] I’m thin­king this pic­ture REALLY needs to a print one day. Pre­fe­rably soon. Yes? It fits in VERY nicely with “Remem­ber Who You Are”.…

[About Hugh. Car­toon Archive. Com­mis­sion HughSign up for Hugh’s “Daily Fric­kin’ Car­toon” News­let­ter.]

February 3, 2010

cube grande case study: bantam live

From Techc­runch, ear­lier today:

Today, Ban­tam Live, is launching the com­mer­cial ver­sion of its social CRM works­pace and is rolling out pre­mium fea­tu­res of its pro­duct. Ban­tam Live pro­vi­des an online works­pace for busi­ness teams that has “social CRM” fea­tu­res, which inc­lude a real-time dash­board stream of mes­sa­ging and work­flow acti­vity along with a native CRM appli­ca­tion. Mem­bers can share infor­ma­tion, track acti­vity, and manage con­tact and com­pany rela­tionships both inside and outside the orga­ni­za­tion via a real-time acti­vity stream.

For today’s lauch, they com­mis­sio­ned me to do this “Cube Gre­nade” for the front of their home­page. As they said on their blog:

The back­ground of our rela­tionship with Hugh goes like this… Ban­tam Live launched its public-beta last sum­mer ons­tage at TechCrunch’s Real-time Stream Crunchup at the Fox Thea­tre in Red­wood City, Michael Arring­ton auc­tio­ned off copy #1 of “dream big. techc­runch 2009″ seri­graph by artist Hugh Mac­Leod. I won the auc­tion. I figu­red it was a good cause (to the Elec­tro­nic Fron­tier Foun­da­tion), would give us a pro­mo­tio­nal bump, and would com­me­mo­rate for the team an achie­ve­ment of sorts to have launched in beta as a selec­ted star­tup from the stage on that day. As Hugh explains, the seri­graph was a “social object.” It hangs in our loft today.

Thanks to John Rourke (Foun­der and CEO) for being such an awe­some client. Rock on.

[Com­mis­sion Hugh: The Cube Gre­nade home­page is here. The Cube Gre­nade archive is here.]

February 2, 2010

“remember who you are”

[“Small Pla­ces”. The car­toon I sent out to the “Hugh’s Daily Car­toon” list a day or two ago…]

The unof­fi­cial tag-line for the gaping Gallery is “Remem­ber Who You Are”. We’ve been using it inter­nally for a while now. It goes back to what I said on the Cube Gre­nade page:

I’m inte­res­ted in how art affects what some peo­ple call “The Real World”- the work­place, the world of work, the world of busi­ness. That’s what the Cube Gre­nade idea is all about.

My adver­ti­sing buddy, Vinny Warren, grew up in a Roman Catho­lic hou­sehold in Ire­land. He was telling me that his parents would always have a few reli­gious icons han­ging on the wall somewhere. Pic­tu­res of Saints, Mary & Baby Jesus, that kind of thing.

Why? Says Vinny, “To remind us who we are.”

Art that reminds you who you are. Exactly. What applies in Catho­lic hou­seholds also applies in pla­ces of busi­ness. Sha­red Mea­ning. Exactly. Social Objects. Exactly.

My work has never been about get­ting the appro­val of the New York art gallery mafia. My work has always been about “What Really Mat­ters” to peo­ple, espe­cially to my peers.

Which is is why I’ve not min­ded sen­ding out scha­maltzy, cutey-pie “Love” the­med car­toons on my email list this last week.

Valentine’s Day might be corny, it might be crassly com­mer­cial, it might be vastly overdone…

But Roman­tic Love is impor­tant. It mat­ters. And by taking the trou­ble to send your loved one a Valentine’s card or wha­te­ver, you’re remin­ding both your­self and the other per­son that yes, you haven’t for­got­ten that it matters.

Hence why it fits in nicely with “Remem­ber who you are”.

Once Valentine’s Day is over I’ll return to my usual heart­less, cyni­cal shtick, of course. Just in case y’all were worried…

[Bonus Link:] “When life gets really tough, just remem­ber the white peb­ble. Just remem­ber who you really are. Just remem­ber the per­son that only God can see.”

[P.S. Big Props to Vinny for hel­ping to move my thin­king for­ward. Din­ner is on me next time, Buddy!]