Comments on: global microbrand case study: the lights jerky company

By: Hugh MacLeod

Hugh MacLeod — Fri, 19 Feb 2010 05:30:45 +0000

Thanks, Derek I wasn’t lying when I said it was good

By: Derek H

Derek H — Fri, 19 Feb 2010 02:33:11 +0000

Just have to say that I ordered a pound of the original beef jerky. And damn! It’s delicious. Thanks for the recommendation Hugh.

By: Global microbrands, free stuff, and a new idea | Stronico - Steroids for Networking

Thu, 11 Feb 2010 19:02:18 +0000

[…] night I read Hugh MacLeod of GapingVoid.com on Global MicroBrands. Today I had the thought that I need to establish a non-denominational […]

By: Matt

Matt — Thu, 11 Feb 2010 04:52:36 +0000

What, no jerky blog? Every brand should have a voice.

By: Fresh Drink Wizard

Fresh Drink Wizard — Mon, 01 Feb 2010 10:50:45 +0000

At first i thought “this must be some kind of rock or mineral or something”, i mean yeah, it looks like one at first glance right? In my opinion though, micro-businesses work best. Especially if you choose your product well. And nowadays there are so many easy way to market almost any idea, cheap and effective ones too. Who says marketing MUST be expensive? So long as you make it look like it’s a high quality product that’s all that counts right?

By: Tim Grahl - Out:think

Tim Grahl - Out:think — Thu, 28 Jan 2010 14:49:11 +0000

Hey Faith, thanks for the typo catch… fixed!

By: Erica Douglass

Erica Douglass — Thu, 28 Jan 2010 02:08:25 +0000

Would be great to see them list ingredients and allergen information. I can’t eat wheat, and it seems like most jerky has it. I can’t tell from their website what’s in their jerky and whether it would make me sick.

–Erica

By: Faith

Faith — Thu, 28 Jan 2010 01:12:02 +0000

Love jerky, love the idea of UFO’s+jerky. Don’t love the typo on the top of their homepage. “savor steak?”

By: tom dinning

tom dinning — Wed, 27 Jan 2010 22:03:42 +0000

I think I’m starting to dislike it for the same reason. I’m afraid if I fill my lke with this crap, I won’t have room for important things. Then again, they might be the important things and the other stuff is crap. Oh how I hate dichotomy.

By: Tyler Tervooren

Tyler Tervooren — Wed, 27 Jan 2010 18:38:16 +0000

This is why I love gaping void. Because, once in awhile, between all the hilarious cartoons, comes a blog post about beef jerky.

By: david helmreich

david helmreich — Wed, 27 Jan 2010 17:13:36 +0000

Hugh —

I’m a huge fan of beef jerky — just bought a pound of the Smoky Chipotle.

Thanks!