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January 27, 2010

global microbrand case study: the lights jerky company

12 Comments

I’m happy to report that The Lights Jerky Com­pany, based in my home­town of Alpine, Texas, has finally got­ten their new web­site up.

What can I say? It’s the best store-bought jerky I’ve ever had. Locally, it’s really popular. Glenn Short, the owner, sells it in all the bars, con­ve­nience sto­res and super­mar­kets in the Far West Texas area.  He’s a great guy and he really puts his heart and soul into it. And peo­ple can tell…

Glenn and I meet up about once a week or so for beers…

All you jerkyheads can order it here in one, three and five pound boxes.

Seriously, Guys, this stuff is the bomb. A glo­bal mic­ro­brand in the making? I hope so.

[Disc­lo­sure:] The new web­site was desig­ned by Outhink, the same folk who rede­sig­ned gapingvoid.com a few months ago.  I recom­men­ded them to Glenn etc.

Tags: Outhink, Texas, The Lights Jerky Company

12 Responses to “global microbrand case study: the lights jerky company”

1. david helmreich says:

   January 27, 2010 at 11:13 AM

   Hugh — 

   I’m a huge fan of beef jerky — just bought a pound of the Smoky Chipotle.

   Thanks!

   Reply
2. Tyler Tervooren says:

   January 27, 2010 at 12:38 PM

   This is why I love gaping void. Because, once in awhile, bet­ween all the hila­rious car­toons, comes a blog post about beef jerky.

   Reply
3. tom dinning says:

   January 27, 2010 at 4:03 PM

   I think I’m star­ting to dis­like it for the same rea­son. I’m afraid if I fill my lke with this crap, I won’t have room for impor­tant things. Then again, they might be the impor­tant things and the other stuff is crap. Oh how I hate dichotomy.

   Reply
4. Faith says:

   January 27, 2010 at 7:12 PM

   Love jerky, love the idea of UFO’s+jerky. Don’t love the typo on the top of their home­page. “savor steak?”

   Reply
5. Erica Douglass says:

   January 27, 2010 at 8:08 PM

   Would be great to see them list ingre­dients and aller­gen infor­ma­tion. I can’t eat wheat, and it seems like most jerky has it. I can’t tell from their web­site what’s in their jerky and whether it would make me sick.

   –Erica

   Reply
6. Tim Grahl - Out:think says:

   January 28, 2010 at 8:49 AM

   Hey Faith, thanks for the typo catch… fixed!

   Reply
7. Fresh Drink Wizard says:

   February 1, 2010 at 4:50 AM

   At first i thought “this must be some kind of rock or mine­ral or something”, i mean yeah, it looks like one at first glance right? In my opi­nion though, micro-businesses work best. Espe­cially if you choose your pro­duct well. And nowa­days there are so many easy way to mar­ket almost any idea, cheap and effec­tive ones too. Who says mar­ke­ting MUST be expen­sive? So long as you make it look like it’s a high qua­lity pro­duct that’s all that counts right?

   Reply
8. Matt says:

   February 10, 2010 at 10:52 PM

   What, no jerky blog? Every brand should have a voice.

   Reply
9. Global microbrands, free stuff, and a new idea | Stronico - Steroids for Networking says:

   February 11, 2010 at 1:02 PM

   […] night I read Hugh Mac­Leod of GapingVoid.com on Glo­bal Mic­ro­Brands.  Today I had the thought that I need to esta­blish a non-denominational […]

   Reply
10. Derek H says:

    February 18, 2010 at 8:33 PM

    Just have to say that I orde­red a pound of the ori­gi­nal beef jerky. And damn! It’s deli­cious. Thanks for the recom­men­da­tion Hugh.

    Reply
    • Hugh MacLeod says:

      February 18, 2010 at 11:30 PM

      Thanks, Derek I wasn’t lying when I said it was good

      Reply
11. Global microbrands, free stuff, and a new idea « « Digital Tool Factory blog says:

    February 21, 2012 at 11:52 AM

    […] night I read Hugh Mac­Leod of GapingVoid.com on Glo­bal Mic­ro­Brands.  Today I had the thought that I need to esta­blish a non-denominational […]

    Reply