cube grenade case study: gabba

Paul Fabretti, an old social-media PR buddy from my UK days, asked me to draw him a “cube grenade” for his Manchester-based PR 2.0 company, Gabba. Rock on.

[The Cube Gre­nade blog archive. Com­mis­sion your own Cube Gre­nade.]


  1. Wowsers Hugh! Thanks so much. Fabulous piece of work.

  2. This is a thing of beauty!

  3. It’s lovely!!

  4. I like that you’ve framed the “gabba” within a comma. True conversation occurs in the pauses.

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Hugh MacLeod is a genius.  Genius.

Seth Godin
Best Selling Author

His work acknowledges the absurdity of workaday life, while also encouraging employees to respond with passion, creativity, and non-conformity...   MacLeod’s work is undeniably an improvement over the office schlock of yore. At its best, it’s more honest, and more cognizant of the entrepreneurial psyche, while still retaining some idealism.

The New Republic
Lydia Depillis

Last year my State of the College address was 76 slides loaded with data. This year it was 14 cartoons that were substantially more memorable.

Len Schlesinger
Former President, Babson College

"There are only two daily newsletters that I look forward to opening and reading every time they show up to my inbox: Seth Godin's and gapingvoid."

Tony Hsieh
CEO, Zappos

In moments of indecision I glance at the wall [to Hugh's work] for guidance.

Brian Clark
  • Seth Godin
  • The New Republic
  • Len Schlesinger
  • Tony Hsieh
  • Brian Clark