January 13, 2010
‘cube grenade’ case study: the monster inside your head
Then he decided he wanted out of the business. He had made his money, he now wanted to give back. He wanted to teach.
After teaching business classes at CUNY in New York for a little while, he set himself up as a business coach. A damn good one.
“A bit like being a shrink,” he told me, “but more business-focused.”
A big part of his modus operandi is not telling people what to do with their businesses, but trying to get them over their fears of achieving that which they MUST do, if they want to become the people they one day hope to be.
“The issues my clients fear the most tend not to be the actual stuff out there– competition, cashflow, marketing,” he says, “but the worst-case imaginary scenarios. ‘The Monster Inside Their Heads’, as it were. So a central tenet to what I do is helping them to get over The Monster.”
So he commissioned me to draw a Monster-themed “Cube Grenade”, as a signed, fine-art print to give away as presents to his best customers and allies. Something to keep on the office wall as a constant reminder.
I was glad to do it. I’ve always got my fair share of Monsters, myself. Rock on.
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