January 6, 2010

“people are using social media to make money? shock! horror!”

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I drew the car­toon above over five years ago. It still applies.

Brian Clark and I were chat­ting on the phone yes­ter­day about the end of the “Uto­pian” phase of blog­ging and social media.

Yes, all that talk about “Con­ver­sa­tion”, “The Social Graph”, “End of Mar­ke­ting”, “Adver­ti­sing Is Dead”, “Authen­ti­city”, “Trans­pa­rency” and “Bypas­sing The Gate­kee­pers” had its place.

At the same time, I think we all collec­ti­vely was­ted a lot of time by end­lessly yak­king on about it. “Buil­ding Brand Advo­ca­tes through Influen­cer Enga­ge­ment” and simi­lar cor­po­rate drivel.

I think 2010 will the year we all start actually being more TRANSPARENT about why we’re really here in the first place: To make money.

Spea­king of which, anyone here fancy buying a gaping­void fine art print? Rock on.

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11 Responses to ““people are using social media to make money? shock! horror!””

  1. Mark Essel says:

    Making money is not enough Hugh. Would you really quit blog­ging if you had all the cash you would ever need?

    I want to influence folks and get a helluva lot smar­ter from get­ting input from diverse pers­pec­ti­ves. What the he’ll do I know about adver­ti­sing, design, enthu­siasm? The ans­wer, not enough!

    Maybe blog­ging isn’t the per­fect chan­nel for fin­ding a bunch of far out folks that jive with my mojo, but it sure feels right.

    I want to

  2. Margie Mintz says:

    I love this! Straight to the point.
    I also love your name — gaping void.
    Hope your get­ting over your depres­sion, (the map!) and when you do, come see the world outside of Texas. Minus the snow, New England is a whole dif­fe­rent world, and pretty inte­res­ting.
    Thanks!
    Margie

  3. Dave Doolin says:

    Yeah, what Leah said. Texas can be cool. Go dig up some fos­sils on King Moun­tain or something. World class stuff there, if you can get per­mis­sion to get on the land.

    About that money making thing: I don’t pay much atten­tion to peo­ple with issues about making money. Some­body else must be paying their rent.

  4. i was pre­viously fami­liar with social media. actually its still a power­ful method and that is why face­book is at the top posi­tion on alexa rank. i have inc­rease the limit of my know­ledge from this post. carry on.

  5. brad says:

    great post! thanks for sha­ring this bri­lliant stuff.

    :)

  6. tiffany says:

    great! love this!

  7. suba says:

    How do I send this blog­post to Dan Pink of ‘Drive’ fame …?

  8. Mark Clayson says:

    Great!. I really impress on it

  9. […] “peo­ple are using social media to make money? shock! horror!” Published: January 6, 2010 Source: Gaping­void I drew the car­toon above over five years ago. It still applies. Brian Clark and I were chat­ting on the phone yes­ter­day about the end of the “Uto­pian” phase of blog­ging and social media. Yes, all that talk… […]

  10. Jose says:

    Hey I feel the same way I cant find a damn web­site that give up money. well now I found a web­site that give out more that .001 cents per email or ad clic­ked. this one pays 25$ per email. and 25 dollars for add clicks. Pay­pal is also inc­lu­ded in this money they can get you your money via pay­pal. I had 700$ in two days and they give you 300$ for just sig­ning up.

  11. It’s been about a year since you pos­ted this, but I think that it really hasn’t chan­ged. Crude but funny dra­wing. Thanks

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