“people are using social media to make money? shock! horror!”


I drew the cartoon above over five years ago. It still applies.

Brian Clark and I were chatting on the phone yesterday about the end of the “Utopian” phase of blogging and social media.

Yes, all that talk about “Conversation”, “The Social Graph”, “End of Marketing”, “Advertising Is Dead”, “Authenticity”, “Transparency” and “Bypassing The Gatekeepers” had its place.

At the same time, I think we all collectively wasted a lot of time by endlessly yakking on about it. “Building Brand Advocates through Influencer Engagement” and similar corporate drivel.

I think 2010 will the year we all start actually being more TRANSPARENT about why we’re really here in the first place: To make money.

Speaking of which, anyone here fancy buying a gapingvoid fine art print? Rock on.

[About Hugh. Car­toon Archive. Com­mis­sion Hugh. Sign up for Hugh’s “Daily Car­toon” News­let­ter.]

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Hugh MacLeod is a genius.  Genius.

Seth Godin
Best Selling Author

His work acknowledges the absurdity of workaday life, while also encouraging employees to respond with passion, creativity, and non-conformity...   MacLeod’s work is undeniably an improvement over the office schlock of yore. At its best, it’s more honest, and more cognizant of the entrepreneurial psyche, while still retaining some idealism.

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Brian Clark
  • Seth Godin
  • The New Republic
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