December 30, 2009

don’t worry if you don’t know “absolutely everything” before starting out

“DON’T WORRY IF YOU DON’T KNOW ‘ABSOLUTELY EVERYTHING’ BEFORE STARTING OUT.”

That’s pro­bably the last thing you need…

A lot of peo­ple mas­si­vely post­pone their EVIL PLANS, for the sim­ple rea­son that they don’t have an ans­wer for every pos­si­ble contingency.

They don’t know enough about the industry. They don’t know enough peo­ple in the industry– espe­cially the A-Listers. They don’t know enough about where the mar­ket is going to be in five years. They don’t know enough about what could pos­sibly go wrong. They don’t know where EVERY SINGLE LAST POSSIBLE LANDMINE is buried.

So ins­tead of get­ting on with it, they spend the next few years kee­ping their Nowhe­res­vi­lle day job, whilst spen­ding their eve­nings sur­fing the web, scou­ring the trade maga­zi­nes, researching everything like crazy, trying to get a tho­rough, small-time Outsider’s view about what the big-time Insi­ders are currently up to.

And then they often com­pound this by also trying to get a handle on the even big­ger stuff. What will hap­pen to the American/Asian/European/Brazilian/Whatever eco­nomy in the next 2/5/10/25/Whatever years, and how will these BIG things affect their tiny, obs­cure niche.

They want to have ALL the ans­wers, before ever ris­king get­ting their feet wet. Hell, before even get­ting their little toe wet…

Agreed, a wee bit of pru­dence and infor­med cir­cums­pec­tion are lovely vir­tues to have, but over­doing it can be ulti­ma­tely unpro­duc­tive, for a variety of rea­sons. Here are my four favo­rite ones:

i. Being an Outsi­der with too much Insi­der Know­ledge, makes it even more likely that you’ll make the same mis­ta­kes as every­body else.

When Goo­gle– the most suc­cess­ful adver­ti­sing busi­ness in the his­tory of the world– star­ted their com­pany, their foun­ders knew prac­ti­cally nothing about the inside wor­kings of Madi­son Ave­nue. Ser­gey Brin and Larry Page most likely had zero inside know­ledge about famous adver­ti­sing titans like Leo Bur­nett, David Ogilvy, Lee Clo­wes, John Hegarty or Claude Hop­kins. They were just a cou­ple of twenty-something Stan­ford PhD stu­dents, who were far more inte­res­ted in Inter­net search engi­nes than they ever were in Niel­sen Ratings, Proc­tor & Gam­ble or The Clio Awards. Which helps explain why, when the nor­mal, mains­tream, industry-obsessed kids of around the same age were just lan­ding their first East Coast internships or junior exe­cu­tive posi­tions at adver­ti­sing blue-chips like McCann’s, Lin­tas, DDB or Saatchi’s, Ser­gey and Larry were already well on their way to beco­ming billionaires.

When I star­ted my fine-art print busi­ness in late 2008, I didn’t wait for the acc­laim of the big-city gallery scene, or a favo­ra­ble review from the New York Times art cri­tics before I took the plunge. [A] Those elite votes of appro­val were VERY unli­kely to hap­pen any­way, and [B] Even if did hap­pen, it would have taken years and years. I just rec­ko­ned ins­tead that [A] my blog rea­ders already knew and liked my work, [B] a lot of them had dis­po­sa­ble inco­mes and [C] a lot of them had a lot of wall space that nee­ded filling. That was all the incen­tive I nee­ded to get the ball rolling.

So I just put the idea out there on my blog to see if any fish would bite. And they did. A lot of them even liked the idea enough to put up money in advance, before I had spent a sin­gle penny. As a result, the busi­ness has been pro­fi­ta­ble since Day One, without me having to gain an encyc­lo­pe­dic know­ledge of the big New York, Lon­don and Shanghai art galle­ries, the current career tra­jec­to­ries of all the artists they repre­sent, or the recent auc­tion pri­ces at Sotheby’s and Christie’s. Too much of that stuff would’ve just slo­wed me down, big time.

[Other, Far Bet­ter Exam­ples Than My Own:] Before they launched their car com­pa­nies, Henry Ford and Karl Benz didn’t decide to first spend a decade trying to win the appro­val of pro­mi­nent horse bree­ders or rail­way mag­na­tes. Same goes for the Wright Brothers.

I love this story about Bill Gates: Some years ago, when the com­pany he foun­ded, Mic­ro­soft was at the height of its powers, he was giving a lec­ture to some college stu­dents. When the the Ques­tion & Ans­wers came along, a keen under­gra­duate asked the ques­tion, “What advice would you give to a young per­son like me who wants to make a lot of money some day?”

Gates’ ans­wer was as won­der­ful as it was short: “For Good­ness’ sake, don’t do what I did. That money’s already been made by me.”

ii.“Events, Dear Boy, Events.” –Harold Mac­mi­llan, Bri­tish Prime Minis­ter 1957 – 1963, after being asked by a young jour­na­list, what is the most likely sin­gle fac­tor to blow any govern­ment off-course.

If it’s pretty much impos­si­ble for the smar­test peo­ple in Washing­ton, Wall Street and Sili­con Valley to pre­dict what the big, bad world is going to do next, what chance does a guy wan­ting to open a small, highly-specialized, hand-built EVIL PLAN bicycle ope­ra­tion have, from his small sto­re­front in Brooklyn?

Trying to mic­ro­ma­nage the Macro, from the com­fort of your wee bike shop… Seriously, your time is bet­ter spent trying to manage what you CAN con­trol. Like being nice to cus­to­mers, kee­ping your word, sta­ying cheer­ful, posi­tive and focu­sed, com­ple­ting a task chea­per, fas­ter and bet­ter than you had ori­gi­nally pro­mi­sed, wor­king har­der and smar­ter than the next guy, figh­ting hard to keep your ideas fresh i.e. all those good, small moves that Grandma told you about deca­des ago.

To get some very lucid, hard­core pers­pec­tive on this, I recom­mend that you read Nas­sim Taleb’s exce­llent and highly rea­da­ble “Foo­led By Ran­dom­ness” (W. W. Nor­ton & Co., 2001). Nassim’s the­sis is chil­dishly sim­ple: That the big­ger the his­to­ri­cal event, the more ran­dom and unpre­dic­ta­ble the event was to begin with. Nobody saw 9/11, Pearl Har­bor, the assas­si­na­tions of JFK, Lin­coln or Arch­duke Franz Fer­di­nand (and the sub­se­quent out­break of a four-year World War), the Ato­mic Bombs being drop­ped on Japan, the 1923 collapse of the Ger­man Deutch­mark, the Bar­ba­rians sac­king Rome in 410 A.D., The Bubo­nic Pla­gue of the 1300’s, or Hitler’s 1941 inva­sion of the Soviet Union coming down the pike. Ditto with Detroit not seeing the threat of Japa­nese cars coming after 1945, or IBM not seeing the  threat posed in the 1970s by Mic­ro­soft and Apple. Everything just hap­pe­ned when it did, every­body was shoc­ked com­ple­tely, and every­body just had to deal with the MASSIVE AND UNPREDICTABLE con­se­quen­ces after­ward. Not too much fun at the time, but there was no other choice. Nas­sim makes a damn good case.

So if your EVIL PLAN is to open up a two-person inter­net soft­ware com­pany, or a mom n’ pop fancy cheese shop in North Chi­cago, there’s little point in first wai­ting to see if, some­time in the next two deca­des, whether or not India and Pakis­tan decide to launch nuc­lear mis­si­les against each other.

iii. Inte­res­ting des­ti­nies rarely come from just rea­ding the ins­truc­tions manual.

Yes, Louis Pas­teur did say, “For­tune favors the pre­pa­red mind.” On one level, he was right. That being said, the stuff you learn befo­rehand will never be one-tenth as use­ful as the stuff you learn the hard way, on the job. All the for­mer can do is help train you to deal with the rea­lity of the lat­ter. The real truth is always found in the moment, never in the future. Sadly, not every­body is cut out for thri­ving in the pre­sent tense. Life is unfair.

iv. “Some­ti­mes Paranoia’s just having all the facts.” –William S. Burroughs.

I’ve been in a few busi­nes­ses in my time: adver­ti­sing, mar­ke­ting, fine art prints, gree­ting cards, phone sales, ani­ma­tion, maga­zi­nes, wine, cor­po­rate con­sul­ting, English tai­lo­ring, and now, book wri­ting. Take it from me– if I had known ONE HALF about these busi­nes­ses that I know now, I doubt I would’ve bothe­red in the first place. Ins­tead, I would’ve just got­ten an MBA or law degree somewhere and lan­ded a mid-level posi­tion in a bank, law firm, cor­po­ra­tion or wha­te­ver. Maybe joi­ned the local country club while I was at it. Lucky Me.

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68 Responses to “don’t worry if you don’t know “absolutely everything” before starting out”

  1. Exce­llent again!;-)
    Yeah, the grea­test mis­take we do is that we want to con­trol things, know the out­come, have safety, know it all.
    We are taught these insane prin­ci­ples since childhood:
    “when you will have college edu­ca­tion, you will have safe life. when you will do your mas­ters degree you are secu­red for life…” non­sense…
    It is just not pos­si­ble in this world to ever know what is gonna hap­pen, whole uni­verse is just one big chaos, which order we can­not figure out.
    All we need to do is to find our own flow, and flow along with the uni­verse.
    The only res­pon­si­bi­lity we have is to know our­sel­ves and then we can share our talents with the world.
    If we let others to tell us what are we good at and we will wait for their appro­vals of something only we can know and feel, we can waste plenty of pre­cious time…;-)
    Hugh, is cer­tainly great exam­ple of mas­te­ring own talents and living in flow with his gifts.
    ;-)
    Have a super cool uncer­tain day, folks.
    cheers from Slo­va­kia
    i.

  2. Nice one Hugh. Insight­ful as always. Part of the rea­son I like being over 40 is now I sort of ‘get it’. I can see the big­ger pic­ture. And I take the ‘tra­des’ always with a heavy grain of salt. Don’t pay too much atten­tion to those other things defi­ni­tely being made. Half of them never get made and half of the half never get dis­tri­bu­tion. Ploughing on regard­less is always a good idea. Hor­ses wear blin­kers in races for a reason.

  3. Joe Cascio says:

    This advice, although ins­pi­red by an artist’s expe­rience, is very much in the same spi­rit as “Get­ting Real”, which deals with soft­ware deve­lop­ment. If I had to boil that com­mon notion down to to one catchph­rase, it would be Nike’s “Just Do It.”

  4. Seth Godin says:

    Not insight­ful as always.

    AMAZING.

    Your best post of the year, Hugh.

    Peo­ple need to rea­lize that until they actually do something, nothing much is going to happen.

    WOW.

  5. Phil says:

    what an ama­zing post. b-school nyu coi­ned it ‘analy­sis paralysis’

    love all except the idea that some of these mas­sive events were ran­dom and unpredictable.

    Perhaps to the peasants…but if anyone thinks Buil­ding 7 was anything but a Con­tro­lled Demo­li­tion, they need to get their reti­nas chec­ked. Please find me a plane in Shan­kes­vi­lle. The WOT is a fraud. Buil­dings don’t pow­de­rize when aflame. Totally absurd. Yet we buy everything the MSM spits out.

    That aside, go for it. Like the first time you went BIG. Just gotta do it : )

  6. Yinka says:

    For any idea, I always ask 2 questions :

    [1] will the product/service meet a need or solve a pro­blem?
    [2] what nega­tive circumstance/s will inc­rease the pro­ba­bi­lity of failure.

    Nor­mally, I’ll focus on the 2nd ques­tion while lear­ning all there is to know about the idea/product/service.

    Usually, either of these 2 things will happen:

    [1] a smar­ter guy beats me to it while I was still ‘researching’.
    [2] I ‘dis­co­ver’ too many rea­sons while it will fail and I give up.

    I know bet­ter now though.

  7. c.a. Marks says:

    WOOT and amen brother! This article is just in time for the BEST article of 2009!

  8. Erin Golding says:

    Wow. Just wow. This is a blog post I’ve been wai­ting to read all year. What a way to start off an ama­zing 2010. I think I’ve done enough stud­ying. Now onto DOING! Thanks Hugh.

  9. Mabel says:

    I love this post!

  10. Hugh –

    This is an ama­zing post. It is very timely, and I appre­ciate you taking the time to write it and then share it with us.

    I am really loo­king for­ward to Evil Plans. I would love to sche­dule a mee­tup in Raleigh, NC if you are inte­res­ted once things start to line up.

  11. Fan­tas­tic post Hugh! Really rele­vant and insightful!

  12. Very timely!!!! I have batt­led this very topic all my life and now I’m in the pro­cess of taking action!!! Thank you for sha­ring the great sto­ries and insight!!

  13. Tyler Tervooren says:

    Ha! Spot on. Research is exactly the rea­son I don’t start at least half the pro­jects I dream up.

    2010 = less thin­king and more doing.

  14. Gregg Fraley says:

    Right on Hugh. I wrote a simi­lar piece awhile back tit­led “Shut Up an Start a Revo­lu­tion” and the basic pre­mise was those who are bold and jump in tend to create momen­tum, learn, and succeed.

    I wor­ked for a guy back in the early 90’s that crea­ted a 15 Mil com­pany in two years on the sim­ple pre­mise that “peo­ple need help with com­pu­ter net­works”. He didn’t know that much about it, didn’t have a college degree, but he hired smart and boom, he did it.

  15. Randy says:

    Bravo, Hugh!
    Fits right in with,
    “Do not con­fuse ‘corre­la­tion’
    with ‘cau­sa­lity’– EVER!“
    Sta­ted by NNTa­leb & perhaps others.
    Embrace Chaos!

  16. Erina Czinner says:

    Dec 31 @ 6.18am

  17. Okay, this is pure power. Requi­red rea­ding for every­body who is still wai­ting to get moving. (Although I’d REALLY like to be sure about that Pakis­tan question…)

  18. alan p says:

    At the risk of great oppro­brium, I have lin­ked to a post I wrote in res­ponse to this one here (its a bit long for a comment:

    http://bit.ly/7Srmdd

    In it I have sug­ges­ted a few addenda to the above under the guise of “Cun­ning Plans”.

    In essence I agree with Yinka above that one has to be a tad more thought­ful with one’s evil plans rather than just jum­ping right in, ie try to inc­rease the pro­ba­bi­lity of suc­cee­ding and I have tried to think about what one may do to add “cun­ning” to the above points

  19. Exce­llent piece!

    Plan­ning to plan usually results in no results.

  20. […] Some words of wis­dom from Hugh Mac­Leod about why clo­sing your eyes and making the leap can some­ti­mes be bet­ter than thin­king too much. A little know­ledge is a good thing, too much can result in paraly­sis. Having been vic­tims of over-thinking our­sel­ves, this post was a timely remin­der of why some­ti­mes you’ve just got to take chance and trust your ins­tincts for survival. […]

  21. Thanks, Hugh! I abso­lu­tely nee­ded to hear this. Happy new year!

  22. Well said, Hugh.

    Reminds me of a line from Sha­kes­peare, “Our doubts are trai­tors, and make us lose the good we oft might win by fea­ring to attempt.”

  23. […] having the cou­rage and faith to do so in the middle of reces­sion was as Hugh Mac­Leod would say my #Evil Plan;-) I have sea­led my last day at work by lea­ving a live mes­sage on You­tube for all the peo­ple, as I […]

  24. Hugh,

    Very good post, I love your honesty and can­dor. Your not trying to impress anyone just telling it like it is. You have ins­pi­red me, I am soooo guilty of over analy­zing and rea­ding way to much on a given topic and then doing nothing becuase I research my way into a hole! I am going to start small this year with some things I love doing and learn along the way. Thanks and Bles­sings to you this New Year!

  25. ThoughtFuser says:

    I am get­ting ready to open a cof­fee shop with my wife and wow, I don’t know how peo­ple get anything done!

    Its so damn anno­ying to lis­ten to peo­ple tell me what I need to know, yet, not one of these peo­ple ope­rate a cof­fee shop or any biz for that mat­ter. Great post!

  26. Shawn Collie says:

    Thanks, Hugh! This is just what I nee­ded to hear before the start of the New Year!

  27. kadavy says:

    Very well said. You shouldn’t think too much about the end result because 1) you likely aren’t equip­ped to get there any­time soon, and thus 2) by the time you get there, the rules have changed.

    I have been thin­king and wri­ting about this a lot lately. By the time advice is dished out, it is usually obso­lete. The only way to have a chance at being rele­vant is to obey your own pas­sions and curiosity.

  28. “He who has begun has half done. Dare to be wise; begin!” –Horace

  29. Philip Bundnan says:

    This is a nice, happy thought. Stu­pid, though.

    Many, many who’ve follo­wed this advice have fai­led. Far fewer have suc­cee­ded. Many, many who’ve plan­ned and thought before acting have suc­cee­ded. Far more have fai­led. So this advice is use­less — it teaches nothing about what allows for success.

    Its a nice, happy thought. And I’m all for nice, happy thoughts at the New Year, but lets not con­fuse this with wisdom.

    • Hugh MacLeod says:

      Phi­lip Bundman,

      I’m sorry, but I really don’t think you read the post correctly…

      Also, the ungra­cious and badly-written com­ment that you left, felt to me like it wasn’t writ­ten by someone who has expe­rien­ced a lot of suc­cess him­self so far… A per­son who has spent a lot of time rea­ding the maps, but never actually visi­ted the place for real, as it were.

      I could be wrong, of course. Not that I actually care one way or the other.

      The world is full of “map rea­ders”. See Point Num­ber One…

      • @Philip: Fai­lu­res are bles­sing and no one can ever achieve anything when there are no fai­lu­res, it means he has never lived…and that ans­wers your doubt, why there are far many more don’t achieve much.
        Because they gave up, lost faith in them­sel­ves and got dis­trac­ted by “well-wishers” who has never had guts to do anything out of their com­fort zone..

        Impor­tant is what one learns from fai­lure, which is great gift if one can seize if downturns.

        Hugh’s achie­ve­ment is remar­ka­ble and I am truly gra­te­ful that even before kno­wing him, I have pur­sued my own evil plan and 2009 has been the best year of my life.

        Peace out.
        cheers,
        i.

      • Tara says:

        Hugh,
        One thing my boss always says is that when he wrote the books he’s published, he didn’t fully rea­lize until after­ward exactly what the core con­cept was. He knew enough to get the book done, but by the time it was finished, he’d lived with it long enough to have a much richer unders­tan­ding. But without star­ting when he did, he’d have never reached that unders­tan­ding. Seems like as good a rea­son as any to get moving.

        And nice way to deal with such a sour com­ment, too.

      • Philip Bundman says:

        Hi Hugh–
        Well, I have to agree with some of what you said above. Thanks for saying it. I apo­lo­gize for the con­tent of the post, and would not say those things today. As you say, I did not read you correctly, and was ungra­cious in my reply. I must have been in some-kind-of-mood that day! This does not excuse the boo­rish words, howe­ver, as I know bet­ter. I’m sorry.

        For those who com­men­ted below: I’m sorry to have been a dis­trac­tion. I apologize.

        • Hugh MacLeod says:

          No worries, Phil, I’ve been there, many times before…

          Man, if I had a dollar for every time I left a com­ment I regret­ted later, hell, it would pay for a wee­kend in Vegas :D

    • I have done my maths and I rec­kon that you have fai­lure loa­ded as the most likely out­come whether you plan or not. That seems rather pes­si­mis­tic and highly unlikely.

      I am in Hugh’s camp. After seve­ral suc­cess­ful ven­tu­res over a period of about 30 years I have rea­li­sed that the only rea­son to plan is so that you know what to throw out when it doesn’t go accor­ding to plan — which is never does. Oh — the other rea­son to plan is to keep the risk averse ban­kers happy that you have a plan (risk averse only when it comes to small amounts of money of course). Then you throw it out!

      It is wis­dom because it comes from inten­tion, action and reflec­tion on what worked.

      Happy New Year ever­yone and may it be as chao­tic as you can bear!

    • This is a very unhappy com­ment. I have now read the com­ment six times in an effort to deter­mine if there is grea­ter mea­ning, or some dor­mant ecs­tasy. But I see none. And I hate you. I hate you with all the vicious vitriol that can be loca­ted in the dic­tio­nary. If you were a woman, I would not impreg­nate you. For I could not count upon you to imbue our love child with joy. If you were a frog, and I were enlis­ted in a jum­ping con­test, I would pro­bably have to zap you with a trans­for­mer. And I would lose. Just spe­cu­la­ting upon this makes me hate, hate, hate you more. The issue is not mine. It is yours. You have fai­led, Mr. Bund­man, if that is indeed your real name. Just to be sure, I have can­ce­led the cum­mer­bund with my ren­ted tuxedo tonight. For if I were aware of it, I would asso­ciate with my cum­mer­bund with your name and might acci­den­tally stab myself during the New Year’s Eve din­ner. The fact that I would likely unleash phy­si­cal harm upon myself makes me hate you more. You have a use­less name, a use­less array of thoughts, and it teaches nothing for my New Year’s Eve plans tonight. For this, I hate you more. In fact, just thin­king about how much I hate you, I have grown to hate you even more. You can now be suf­fi­ciently com­pa­red with a Nazi. It is YOU, Mr. Bund­man, who has taken this to a God­wi­nian level. It is YOU, Mr. Bund­man, who has pro­vo­ked me and cau­sed me to live up to every cliche in a com­ment thread.

      I can­not take stock in a man who limits his use of many to two in a sequence. There are now many, many, many, many, many, many, many, many, many, many, many, many, many, many, many, many, many, many rea­sons behind my claims, but I won’t trou­ble you with them. For I only deli­ver my logic to those who live a bona-fide life of suc­cess. I look to Phi­lip Bund­man and I see a leper, a pla­na­rian worm, a mouse twitching in a glue trap. None of this is MY fault. It is YOUR fault, Mr. Bund­man. Stu­pid, really. It could have been so easily avoided.

  30. What an exce­llent post, Hugh, a terri­fic way to conc­lude this decade.

    I rec­kon it’s the best I’ve read of you, of any words you’ve published.

    Thanks.

  31. Hey Hugh, I love your reply! And…
    If Seth gives you the thumbs up on this one, that says it all… this post is amazing!

    More suc­cess to you in the coming year and thanks for sha­ring it with us all.

  32. pjhodges says:

    Here’s to us nice, happy and stu­pid peo­ple get­ting things done, lear­ning from actual mis­ta­kes, and sen­ding the map rea­ders a post­card as we exe­cute our evil plans in 2010.

  33. Beth Andrus says:

    Great post. I could not agree more. You don’t have to know everything, and don’t be inti­mi­da­ted by peo­ple who act like they have all the ans­wers. Just do YOUR thing. Thanks for sha­ring your insight.

  34. Dave says:

    Thanks, Hugh. I nee­ded that. I have a sec­ret evil plan of my own and for the past seve­ral months have been saying, “I want to wait just two more months to get a sense of what (fill in the blank) is going to do ( or be )”

    I have a cou­ple of your prints on the wall. Maybe I should add this post.

    Thanks again for the kick in the ass.

  35. I like it. Last year, we bought a house to open a BnB. It took awhile just to find the right house and loca­tion, but, we were moving for­ward. We stu­died what others had done while loo­king for the house, but, used only infor­ma­tion that we felt fit with us. We have had a pretty good first year, but, are still strug­gling somewhat, due to “events” not rela­ted to star­ting the busi­ness. We would have strug­gles even had we not star­ted. I would not have been able to live in such a nice house and met a lot of really neat peo­ple who have been our guests if we had not jum­ped in the deep water. Will we suc­ceed? We have a chance,but, if we didn’t start, we would have none. Rock on Hugh!

  36. Mark Lee says:

    This is SO true. Thanks for the remin­der Hugh.

    True story (in brief). 3 years ago I star­ted to talk about a new busi­ness idea I had for a web based approach to an offline busi­ness I had pre­viously been emplo­yed to run. I star­ted researching what was requi­red to start the new busi­ness and drew up busi­ness plans which i kept twea­king whilst see­king seed corn finance.

    Over din­ner one night in sum­mer 2006 a busi­ness asso­ciate cha­llen­ged me. He said I’d been tal­king about this new busi­ness for 9 months and he doub­ted it would ever hap­pen. I sat back and rea­li­sed I was trying to find out “abso­lu­tely everything” before star­ting out. Sod it. I deci­ded I had to start the new busi­ness regard­less. And I did.

    The Tax Advice Net­work is now in its third year and is going from strength to strength. I still don’t know “abso­lu­tely everything” and never will!

  37. michael says:

    again this guy philip’s nega­tive com­ment ends up having a very, very defen­sive feel to it! i always found that strange, when i would point peo­ple to hugh and say, ‘holy crap, this guy is dead on.’ and peo­ple would be very dis­mis­sive and defen­sive about wha­te­ver topic hugh addressed/soothsayed.

    phil sounds not even like a armchair entre­pre­neur. not entre­pre­neu­rial at all, but he’s defi­ni­tely in the armchair.…

    i have a new term for him and his ilk. perhaps hugh will see fit to adopt it.

    he’s an armchairier.

    avoid them at all costs.

  38. A peach of a post. Just finished your book for the 3rd time this after­noon.
    Loo­king for­ward to the next “Evil Plan”.
    Have fun seeing in the bells.
    The tar­tan trews are on. A 4 pack of Stormhoek and we’re ready to roll.
    Keep up the great work squire.
    Col

  39. John Minni says:

    Great post Hugh. It is sad that the nega­tive ones get the atten­tion. It seems like we gra­vi­tate to the folks spe­wing the cri­ti­cal com­ments. I am all for a cri­ti­que. Howe­ver why not focus on a posi­tive aspect. I don’t know perhaps the guy out there that was hesi­ta­ting and nee­ded a little push. Tell me that this post didn’t cause him to get off his ass and launch the busi­ness. You don’t know. That is just it. So unless you are ope­ning a pro­fes­sio­nal cri­tic busi­ness or you have a valid objec­tion that requi­res cla­ri­fi­ca­tion, take that nega­tive energy and use it to knock down a wall that stands bet­ween a poten­tial small busi­ness owner and a suc­cess­ful launch.

  40. […] Mac­Leod (Blog, Twit­ter) in his post, “Don’t Worry if You Don’t Know ‘Abso­lu­tely Everything’ Before Star­ting Out” desc­ri­bes the end result of a con­tent based approach and how it nega­ti­vely effects our […]

  41. Do not lis­ten to the nay­sa­yer, Mr. Bund­man. In fact, please ignore him com­ple­tely. I love your post, Hugh, and I have lived it.

    This year, con­trary to all for­ces of nature, I have been able to do some ama­zing things. When I star­ted out in January of 2009 I did not know how I would accom­plish these things. But I felt with a little forethought and a whole lotta elbow grease I just might be able to accom­plish my goal: edu­cate the every day per­son on the impor­tance of being a part of and hel­ping the community.

    I tra­ve­led to the Yuca­tan Penin­sula in Mexico to tour the jun­gles, spe­lun­ked in caves, dived in the oceans and learn about the pro­blems the peo­ple of the penin­sula are having due to the U.S.‘s dum­ping of fer­ti­li­zers and che­mi­cals in the Gulf of Mexico. Chiefly, a lot of the coral is dying there. I eco-blogged the entire way and spent months teaching others about how to keep our waters safer.

    To con­ti­nue the water con­ser­va­tion mes­sage, I ins­ta­lled five rain barrels on my home, then video­ta­ped ins­truc­tions and blog­ged about it. I also inven­ted an inex­pen­sive way of con­tai­ner plan­ting to eli­mi­nate the need for daily wate­ring of plants.

    I built and main­tai­ned a 200′ com­mu­nity gar­den for my neigh­borhood. It was not about gar­de­ning — the mes­sage is totally about eco­no­mic reju­ve­na­tion and the impor­tance each per­son holds in making that happen.

    Then, in an effort to help my com­mu­nity learn more about fee­ding them­sel­ves in an eco­no­mic down time, I deci­ded to rip out my entire front lawn and plant a vege­ta­ble gar­den. I was able to donate over 100 lbs of fresh vege­ta­bles to the local food pantry’s.

    I held e-waste recyc­ling extravaganza’s in my front dri­ve­way because my city was not inte­res­ted in doing it. I was able to gather thou­sands of pounds of elec­tro­nic waste to be recyc­led for our com­mu­nity so it did not go in the landfill.

    Finally, after all that, my blog has been pic­ked up by ChicagoNow.com, a divi­sion of Chi­cago Tri­bune Com­pany. (You can see my year in pics there today — my first day of launch — http://www.gardeningnude.com).

    And here’s the rub — I did not know how or if I would be able to do any of these things before I began. I jum­ped in with my clothes on and JUST DID IT. When I saw a pro­blem, I did not bell­yache and whine around — ins­tead, I wor­ked to solve it. Don’t let me fool you — none of this came easy and I had lots of fai­lu­res even in this one year.

    Next year my goal is to open an online maga­zine and retail site. My very first start-up com­pany. And guess what? It’s peo­ple like Hugh here who know the truth — excu­ses get us no where. Action equals success.

    I might not have as much money as others to get star­ted, but I know I have more than enough deter­mi­na­tion and experience.

    In my heart I was put here to make a dif­fe­rence for peo­ple. If I can accom­plish what I did in a sin­gle year, ima­gine what I can accom­plish next year?

    Believe in your­self. You can make your dreams come true — no one else will for you. Work your fanny off and make it happen.

    Best of luck in 2010 all!

    Shawna

  42. Bet says:

    As 2010 nears us now I raise a glass to Hugh
    For he tells it like it is each day for me and for you!

    And reminds us how bles­sed we are to be alive in this day,
    Where we can paint, write or dream so free along our way.

    He shows us Love, Hope and Evil Plan,
    On a card drawn with his wit and hand.

    Best to you in the New Year Hugh!!

  43. Erica says:

    this is exactly why great lea­ders surround them­sel­ves with a cabi­net, if you will, of com­ple­men­tary experts… there isn’t enough time in the uni­verse for one per­son to know it all (let alone know it all before star­ting out)… the key is having a mecha­nism in place for fin­ding the ans­wers. for some that’s twit­ter or goo­gle. for those who are really hard up for an advice net­work it might be family :p any­way, the para­dox is that great leaders/great idea peo­ple recog­nize their limi­ta­tions… but they still find a way to move forward.

  44. Every semes­ter, I have a hand­ful of interns who receive requi­red cre­dit at uni­ver­sity for wor­king with me for at least 3 – 6 months.

    I take these internships seriously…as a for­mer TA and curri­cu­lum deve­lo­per —  pro­vi­ding a lear­ning envi­ron­ment is as impor­tant to me as is acqui­ring awe­some (unpaid) help in the studio.

    Since star­ting my busi­ness a few years back, I found I some­ti­mes had trou­ble arti­cu­la­ting what I’ve done to get where I am, why what I do works for me, how to explain exe­cu­tion of your vision or what I just see­med to know in my gut — because there was no road­map for what I wan­ted to achieve — I’ve just had to learn as I go.

    Now, in addi­tion to trying to decons­truct my own experience…I will always send every one of my interns here to read this post.

    It desc­ri­bes everything I’ve ever belie­ved about belie­ving in your­self. BRAVO!! You are AMAZING!

    Loo­king for­ward to lunch in Aus­tin soon.

    Happy New Year Hugh.

  45. Jennifer DeVos says:

    Happy New Year! MwaHahahaha *evil plan hatching*

  46. Bob says:

    Hugh,
    Ignore Phi­lip, a great man once said Ignore Every­body.….…
    Um never mind please con­ti­nue on with your Evil Plans!

    Happy New year Hugh

  47. […] Don’t worry if you don’t know “abso­lu­tely everything” before star­ting out by Hugh Mac­Leod at Gaping Void might be the kick in the pants you need to get star­ted on your big idea.  So many times we get paraly­zed by the idea of per­fec­tion that we never get star­ted on the one thing that could bring us hap­pi­ness, pros­pe­rity, and a never-ending stream of clients.  Remem­ber: Done is Bet­ter than Per­fect.  Write that down.  Read it often. […]

  48. Sam Abrams says:

    In my limi­ted expe­rience the best things have hap­pe­ned when pro­blem sol­ving and adap­ta­tion takes place rather than over­pre­pa­ring. Thanks for the great post.

    Ciao Last Decade!

  49. Another Sha­kes­peare quote comes to mind from King Lear and seems to fit, “Nothing will come of nothing”.

    Thanks for the encou­ra­ge­ment and the kick-start for 2010, great post.

  50. Yanik Silver says:

    Hugh,
    It’s defi­ni­tely that fear of not being about to see from point A to point Z that holds a lot of peo­ple back from get­ting started.

    2 things when I work with clients or speak that I mention:

    1) Your big­gest suc­cess usually comes as a by-product of moving towards your ori­gi­nal goal. But it only comes as you start moving for­ward. i.e. I have a friend who was loo­king for a way to bill his mar­tial arts clients in ’98 and ended up crea­ting an entire invoi­cing and billing solu­tion for a ton of other businesses.

    2) Think of your­self in a really thick, pea soup fog. You can only see the next 100 feet in front of you — but as you move for­ward you’ll see the next 100 yds. And then the next 100 yds, etc.

    Happy New Year and keep up the good work.

    –Yanik

  51. June Malone says:

    Thanks for the well-aimed kick up the bum Hugh.

  52. […] via don’t worry if you don’t know “abso­lu­tely everything” before star­ting out | Gapingvoid. […]

  53. […] Some words of wis­dom from Hugh Mac­Leod about why clo­sing your eyes and making the leap can some­ti­mes be bet­ter than thin­king too much. A little know­ledge is a good thing, too much can result in paraly­sis. Having been vic­tims of over-thinking our­sel­ves, this post was a timely remin­der of why some­ti­mes you’ve just got to take chance and trust your ins­tincts for sur­vi­val. Go to Source […]

  54. Great article! It is some­ti­mes best to just jump and work out the details in the pro­cess. Overthin­king usually sti­fles crea­tive thin­king. I find that when I paint, the ones I think too hard on are not the best. When I go with the flow, the results are much better.

  55. I had the same fee­ling when I wan­ted to buy my first apart­ment buil­ding. I knew sin­gle family real estate inves­ting, but the know­ledge gap bet­ween that and apartment-scale pro­jects was a big unk­nown, and I didn’t know the size of the gap.

    Only by moving INTO the gap could I dis­co­ver how small it really was. Shoc­kingly small as a mat­ter of fact.

    Den­nis Fassett

  56. […] don’t worry if you don’t know “abso­lu­tely everything” before star­ting out | Gaping­void (tags: risk gaping­void blog art busi­ness ins­pi­ra­tion entre­pre­neurship star­tup) var addthis_pub = ‘ippe’; var addthis_language = ‘en’;var addthis_options = ‘email, favo­ri­tes, digg, deli­cious, mys­pace, goo­gle, face­book, red­dit, live, more’; […]

  57. […] The key to taking risks is to keep things in balance without swin­ging too far toward either extreme. Don’t jump into something that invol­ves a serious risk without at least taking some time to do a little research and think about whether you are doing the right thing. Howe­ver, you don’t want to make the mis­take of swin­ging too far toward the other extreme of  over-analyzing every pos­si­ble out­come and mis­sing the opportunity. […]

  58. […] http://gapingvoid.com/2009/12/30/dont-worry-if-you-dont-know-absolutely-everything-before-starting-out — don’t worry if you don’t know “abso­lu­tely everything” before star­ting out | gaping­void… This calen­dar mails for one stamp without the mag­net punch out. Attach your busi­ness card to the punch out and presto, you have a busi­ness card . … Book­mar­ked and Pin­ged by http://www.imagebuilderads.com/ […]

  59. […] having the cou­rage and faith to do so in the middle of reces­sion was as Hugh Mac­Leod would say my #Evil Plan;-) I have sea­led my last day at work by lea­ving a live mes­sage on You­tube for all the peo­ple, as I […]

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