December 28, 2009

gapingvoid prints: the new marketing campaign

[Rough ban­ner ad ideas I wrote ear­lier today etc.]

Things here at gaping­void Cen­tral have been busy. In order to spread the word on our fine art prints, we’re tal­king to a few peo­ple about some pos­si­ble adver­ti­sing and affi­liate mar­ke­ting deals.

It’s fairly vir­gin terri­tory for gaping­void, cer­tainly, but I’m fin­ding it an inte­res­ting expe­ri­ment so far…

So the first thing on the list was to design some new ban­ner ads. Ear­lier today I mes­sed around with a few rough ideas, pic­tu­red above.

It’s not a bad start. I’ve writ­ten a  cou­ple of dozen already, and I can see run­ning a lot of them in all sorts of web­si­tes out there. I’m so far having a lot of fun wri­ting them, that’s for sure. The head­li­nes above are kinda punchy, in-your-face, quite unlike most fine art adver­ti­sing you see these days, which IMHO is a good thing. Art mar­ke­ting is tra­di­tio­nally a pretty staid affair; I’d like to ratchet it up a bit… of course I would!

So natu­rally I’m thin­king, what else could I do to make this more inte­res­ting, both for me and the Internet-munching public?

Sud­denly I get the idea, hey, wouldn’t it be cool if other folk desig­ned and wrote some of these ads as well? A “gapingvoid-community-open-source” kinda thing. How cool would that be?!!

So I’ll tell you what. Feel free to send in any ideas you may have via my usual email below. You can use words, graphics, wha­te­ver suits you. Or if you just have an idea off the top of your head, feel free to leave a com­ment below.

Don’t feel you have to imi­tate my for­mat or shtick above– if you have another angle, I’d love to see it. If we end up using any of them, we’ll send you a free gaping­void “cube gre­nade” print of your choice and also give you a men­tion & some lin­klove on this blog. Just remem­ber they’ll be used in con­ven­tio­nal sized ban­ner ad for­mat (at least for now), so please don’t stray to far from that for the time being.

This could be A LOT of fun. I’m loo­king for­ward to seeing what y’all will come up with. Thanks! Very cool…

[UPDATE:] The very first idea to be sub­mit­ted came from Melle in the com­ments: “gaping­void– Clas­sier than a vel­vet Elvis.” HA! Thanks, Melle!

[UPDATE:] Within an hour or two of pos­ting this, about 20 peo­ple have mai­led in ideas, plus there’s all the com­ments below. Wow. Thanks, Guys! Now I’ve got to figure out how to sort through it all… Heh.

[About Hugh. Car­toon Archive. “Daily Car­toon” News­let­ter.]

"Hugh's Daily Cartoon" Newsletter. A new cartoon sent out every weekday morning to your inbox [RSS version here.]. A wee chuckle to start your day off right etc.

64 Responses to “gapingvoid prints: the new marketing campaign”

  1. gaping­void art — clas­sier than a vel­vet Elvis.

    :)

  2. “Because you still haven’t repla­ced last year’s calendar”

    “When your own mother tells you you’re boring, it’s time for gapingvoid.”

    Surroun­ded by idiots all day? That must suck. Maybe these will help.”

    This is kind of fun.

  3. gaping­void art prints: if Hun­ter S. Thomp­son and Scott Adams had a brain baby together.

  4. Bet says:

    1. Stay out of the rain– manure stinks when it gets wet.

    2. Not to the right, Not to the Left, Dead on the brown spot — Kiss It!

    3. Cau­tion — dum­bass hill­billy neigh­bors can read blogs too!!

    4. Ever pee on an elec­tric fence — try it some­time — for the thrill of it.

    5. 10 million law­yer jokes and they’re still funny as shit.

    6. If my exes lived in Texas it would ruin the sta­tes good name!

  5. Artists: Wai­ting for the hand of God?
    Not a good plan.

  6. chris says:

    Fancy, irre­ve­rent scrib­bles, trea­ding a fine line bet­ween ‘NSFW’ and ‘essential’

  7. a.m.p says:

    “If you’re not totally fuc­king ama­zing, don’t bother clicking.”

  8. felix says:

    “You’re not foo­ling anyone with that post-ironic art, you know”

  9. Matthew says:

    Kids giving you the shits?
    Follow the advice on your pills:
    “Keep away from chil­dren“
    & then check out some gaping­void art

    The dog shit in the back­yard is slowly being carried away by flies — if you spend enough time loo­king at gaping­void art you won’t have to clean it up …

  10. DoreenatDMS says:

    gaping­void art: the gift of hallelujah

  11. “Mama said there’d be days like this — gaping­void makes sure I don’t forget”

    “Cube Gre­na­des: Hugh made me do it”

  12. Todd Schnick says:

    Gaping­Void.

    The kind of art you deserve to gaze upon when you are shag­ging in a motel…

  13. Kathleen Overby says:

    Art~make it, buy it, hang it, enjoy it~to help fill the gaping void

  14. Matt says:

    GapingVoid.com is like fuc­king bleach for the soul!

  15. Darlene says:

    gaping­void
    i want to wear you
    put you on
    get into you
    like a warm swea­ter
    by an open win­dow
    in february rain
    where icy wind whist­les
    through naked trees
    but you’re all over me

  16. Bet says:

    “We used to wish upon a star,
    now its pro­bably a damn satelite”

    “When live gets com­for­ta­ble Watch Out”

    “I got one nerve left and its stretched to the max– be afraid”

    “When God han­ded out Mouth, some peo­ple thought he said Money, and got inline twice.”

    The youth of today will be loo­king after yous some­day– scary huh?

    How bad do I want a gap­void print “Pretty Damn Bad”!

  17. Bet says:

    “When I ima­gine Hazel Doo­ney really old my mind quits working”

    Loo­ked up gaping­void in dic­tio­nary and it said

  18. .
    .
    .
    .
    .
    .
    .
    .
    .
    .
    .
    .
    .
    .
    .
    .
    .
    See that space above? It’s a gaping void. Fill it with something better.

  19. “gaping­void prints: For when the world bends you over and f*cks you sideways.”

    “gaping­void art: It’s like sex, only more intense, and more passionate.”

    “If I was a per­son, I’d scream in your face, in an echo of silence. gaping­void art.”

  20. Bet says:

    OMG Tur­ning into a Twit­ter Whore

    Smart Ass One liners are Trea­su­res savor them with wine.

    Never wink at a bull, he may get the wrong idea.

  21. sunil says:

    “does not have to be this way. But you made the choice”

  22. in refe­rence to Tiger Woods woman he had an affair with

    ‘oh… didn’t rea­lize you meant “that kinda ugly”

    but this obviously has a lot of late­ral mea­nings too… screenw­ri­ter friend loved the quote.

  23. Hugh MacLeod says:

    Wow. 23 com­ments already. Intense. Thanks, Guys! :)

  24. Bet says:

    What does an artist have to do to get famous — paint great & die!

    Vegas odds on Gaping­void today 100,000 to 1 ( put in any #‘s you want.

    If we could make a wrong right the Indians would own seve­ral states!

    Pray the­res another Ronald Rea­gan out there somewhere wai­ting in the wings.

  25. Bet says:

    Email me — I want to work for you. One line smart ass remarks is my lifes blood or so I’ve been told by ever­body I ever wor­ked with.

    Want to be able to send them to you when they pop in my head.

  26. Venn dia­gram

    x-art
    y-great art
    z-great fuc­king art

    *Z=gapingvoid

    or

    Let’s get it on…your wall.

    –gaping­void art

    or

    Cubicle sur­vi­val 101…gapingvoid prints

  27. My life with his words… gaping­void art

  28. Mike says:

    “I ate the shit but I never died, asshole.”

    “Art for those who ate the shit but didn’t die, asshole.” (etc)

    “I got lost in the art right before I found myself in the zone.”

    “Yeah, I never thought I’d ever buy art, either.”

    “Step 1: buy art. Step 2: get girl. In that order.”

  29. John Rutter says:

    Tacky ins­pi­ra­tio­nal art prints. Vote No.
    Pithy Gaping Void ins­pi­ra­tion. Vote Yes.

  30. Tyler Hurst says:

    Cool, but I’ve been trying to buy a print for five days now and I still can’t hand over my money. I know it’s the holi­days and all, but I’m wor­king and want to hand over my money, why won’t anyone let me?

  31. Deloro says:

    Gaping­void art:
    Too pithy for words…
    or is it too wordy for pith?

  32. Martha Hart says:

    Ens­la­ved by gad­gets? Put 1 of these on your wall. Gaze often.

    Ignore your screens! Pay atten­tion to your walls!

  33. It’s not that Art is Humor, it’s that my Humor is Art

    Art for Geeks

    I’ve made all this money in Goo­gle stock, now what do I do with it?

    Pic­tu­res you could draw, but with my sense of humor.

    Serious Art that’s Funny and For Sale

    Why not add art collec­tor to your resume?

  34. Classy art? I’ve graduated.

  35. Hilly Jacklin says:

    I could handle it all, if everything were different.

  36. Paul says:

    Gaping­void Art: Just like por­no­graphy, you’ll know it when you see it.

    Gaping­void Art: It gets the crea­tive jui­ces flo­wing, with a splash of vodka.

    Art: it’s in the eye of the behol­der. Click here if your vision sucks.

    Thanks that was fun!

  37. JoAnn says:

    See it. Say it. Live it. Gapingvoid

    I toyed with embrace it, but it was overreaching

  38. Gaping­void art. Seeing it on the net is like loo­king at a pic­ture of a steak. Having a real print will satisfy that hunger.

  39. Lorraine says:

    Trying again…

    Finally. The social object you can hang on your wall: Gaping­Void art.

    Want to know if she’s “the one?” Ask her to name her favo­rite Gaping­Void print.

  40. “100% Saccharine-Free Inspiration!”

    “Art Without Bullshit”

    “Gaping Void Art: You know those moti­va­tio­nal pos­ters they put up in the brea­kroom of that crappy job you never liked? Yeah, these are nothing like those.”

  41. Brian says:

    Gaping­void

    “Already mis­sed the star­ting gun? Time to run your own race.”

    “They don’t have to agree with you for you to be free.”

    “Lis­ten clo­sely to the inside and you can still hear it.”

    “Stop was­ting time and do it now.”

    Gaping­void

  42. andrew says:

    Seriously, where *exactly* did it go wrong?

  43. A series:

    Here it’s just a pretty pic­ture. Once acqui­red, it beco­mes art.

    Art for sale is not nearly so valua­ble as art that is owned.

    It’s like an ani­mal shel­ter for ideas. The Gaping­void Gallery. Adopt your favorite.

    It’s not art until some­body loves it.

  44. herb says:

    i like mike’s above the best — 

    “Step 1: buy art. Step 2: get girl. In that order.”

    but for world wide mar­ke­ting i would change it to:

    “Step 1: buy art. Step 2: get lucky. In that order.”

    wow — cool process!!

  45. Bet says:

    No amount of duct tape can fix a bro­ken heart!

    Being mediocre at everything Sucks.

  46. it’s time to stop caring and start living

    not as good as sex, but more accessible

    {cynical,jaded} vs. wise, eye of the beholder

    do not doubt this man­tra: ques­tion everything

    yes, i moved to alpine, tx.

    not your ave­rage self help

  47. Obviously, the font here sucks for this, but why not a dra­wing with a sin­gle sty­li­zed word that explains what you offer?

    cAR­Toons

  48. 1) Art. It will mess with your head
    2) Don’t click here
    3) Art that doesn’t suck
    4) Nerds Only
    5) Geeks Only
    6) Your Art Sucks
    7) Lonely? Get Art
    8) Ins­pi­ra­tion Inside
    9) Art Inside [loo­king like the INTEL logo of course]

  49. Ric says:

    gaping art: laxa­tive for the brain

    gaping­void: open mind surgery

    gaping­void: lose your illusion

    gaping­void: art for the disillusioned

    gaping­void: evo­lu­tion you can see

  50. Skygrazer says:

    gaping void — art that smacks you upside the head

    Get a cube gre­nade — blow up the sta­tus quo

  51. AndyT13 says:

    Gaping­Void Art:
    Just Buy It!

  52. Jon Howard says:

    [IMAGE] of an art gallery wall — lot’s of pic­tu­res of clas­sics, Rem­brants, Van Gough’s, The Mona Lisa, etc etc, in the middle is a large frame that’s empty except for a large ques­tion mark done in Hugh’s type style.

    The tag line would read…

    “Is there a Gaping­Void in your life?”

    Job done! 8-)

    Jon…

  53. Wendy Jones says:

    Because you can’t lean a guy with no arms and no legs against your wall.

  54. Wendy Jones says:

    Good art is like a colo­nic – it makes you uncom­for­ta­ble at first but as it cuts through all the crap, it lea­ves you with a smile.

  55. Wendy Jones says:

    Because ever­yone needs a good hang.

  56. Wendy Jones says:

    Eye candy that doesn’t talk back.

  57. gaping­void prints are like orgasms; you want multiple.

  58. Brian Killian says:

    Ins­pi­ra­tion be hanged.

    Art so social, it will shake your hand.

    Car­toons for the connected.

    Ignore these prints.

    For something to believe in.

    Social art for the masses.

    It’s what you were thinking!

    Art 2.0

  59. Gary L. says:

    Being dif­fe­rent is not the pro­blem. Being the same is.

  60. art that makes you really wish there was a red pill.

  61. How about … Stop shrie­king rea­son at me because I’m not going to lis­ten anyway.

    Or, Maybe…If you can’t take it, then fuck off.

    Goood luck, Hugh!! You have some inte­res­ting and bri­lliant fans. I enjoy rea­ding their comments!!

  62. ewdove says:

    like moti­va­tio­nal pos­ters for the crea­tive mind.

  63. Sor­ting through the entries: maybe you can have a vote of from your ‘fans’? There’s a cou­ple here in the com­ments that I would vote for.

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