December 23, 2009

the revolution is now here, and it’s permanent

“So for­get about blogs and blog­gers and blog­ging and focus on this — the cost and dif­fi­culty of publishing abso­lu­tely anything, by anyone, into a glo­bal medium, just got a whole lot lower. And the effects of that inc­rea­sed pool of poten­tial pro­du­cers is going to be vast.” -CLAY SHIRKY, 2004.

For a car­too­nist, I got into blog­ging rela­ti­vely early, in May, 2001.

It was a for­mat I “got” right away, for no other rea­son that com­pa­red to buil­ding regu­lar web­si­tes back then, it was cheap and easy. And I was REALLY broke at the time, so for someone wan­ting to get their work online and seen by peo­ple, it was a godsend.

Around 2005, back when blogs became the hot news story for jour­na­lists everywhere, Clay Shirky’s words above came in handy. It kept things in pers­pec­tive during Blogging’s short-lived media frenzy.

But things chan­ged soon enough, of course. The Blogger’s reign at the top of the new media foodchain soon came to an end. At time of wri­ting this, Twit­ter is the hot new web­site that everyone’s tal­king about inces­santly. A year or two ago it was Face­book. The year before that it was MyS­pace. Doubt­less something else will come along next year– it always does.

But what blog­ging repre­sen­ted back in 2004 is never going away, save for the total extinc­tion of the human race: Cheap, Easy, Glo­bal Media.

It’s here fore­ver. It’s not a fad. That’s what Shirky was tal­king about.

Get used to living with it. Get used to wor­king with it. Avoid it at your peril. Exactly.

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3 Responses to “the revolution is now here, and it’s permanent”

  1. Well-said Hugh.

    The revo­lu­tion might be broa­der than “just” publishing at zero cost, at least for me.

    Blogs ena­ble anyone to create their own mic­ro­brands world-wide. Face­book and Twit­ter ena­ble peo­ple to “size one another up” without phy­si­cal mee­tings and give peo­ple the cou­rage to create busi­ness rela­tionships across borders.

    Anyone who is pro­du­cing anything digi­tal can now con­si­der the world as its mar­ket place. And the world is slightly big­ger than Tel Aviv.

  2. Good News since it is a fabu­lous way to con­nect with a com­mu­nity. Seems that like min­ded com­mu­ni­tues are geo­graphi­cally cha­llen­ged the broa­der our mind’s get.

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