cube grenade case study: kula marketing

[The "Cube Grenade" that Kula Partners commissioned me to draw for them. You can download it here and print it out etc.]

Social Marketing Whizz, Carman Pirie and his colleagues just launched a new company, Kula Partners.

As the idea behind their company was partially inspired by my writings on Kula and Social Objects, they commissioned me to design a special Cube Grenade for them, which I gladly did.

I’m very happy with how the piece turned out. It illustrates nicely a point I’ve been harping on for a while now- “People Matter, Objects Don’t”- i.e. what makes a product or brand interesting is not thing itself, but the human conversations that happen around it.

Congrats to Kula Partners on their launch, and Big Thanks for being such great clients! Rock on.

[Yeah, I'm still taking on new commissions like this one. Feel free to ping me if you're interested etc. Thanks.]

[About Hugh. E-mail Hugh. Hire Hugh. Buy Hugh’s Art. Car­toon Archive.]

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Hugh MacLeod is a genius.  Genius.

Seth Godin
Best Selling Author

His work acknowledges the absurdity of workaday life, while also encouraging employees to respond with passion, creativity, and non-conformity...   MacLeod’s work is undeniably an improvement over the office schlock of yore. At its best, it’s more honest, and more cognizant of the entrepreneurial psyche, while still retaining some idealism.

The New Republic
Lydia Depillis

Last year my State of the College address was 76 slides loaded with data. This year it was 14 cartoons that were substantially more memorable.

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Former President, Babson College

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Tony Hsieh
CEO, Zappos

In moments of indecision I glance at the wall [to Hugh's work] for guidance.

Brian Clark
  • Seth Godin
  • The New Republic
  • Len Schlesinger
  • Tony Hsieh
  • Brian Clark