December 10, 2009
cube grenade case study: kula marketing
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[The “Cube Grenade” that Kula Partners commissioned me to draw for them. You can download it here and print it out etc.]
Social Marketing Whizz, Carman Pirie and his colleagues just launched a new company, Kula Partners.
As the idea behind their company was partially inspired by my writings on Kula and Social Objects, they commissioned me to design a special Cube Grenade for them, which I gladly did.
I’m very happy with how the piece turned out. It illustrates nicely a point I’ve been harping on for a while now– “People Matter, Objects Don’t”- i.e. what makes a product or brand interesting is not thing itself, but the human conversations that happen around it.
Congrats to Kula Partners on their launch, and Big Thanks for being such great clients! Rock on.
[Yeah, I’m still taking on new commissions like this one. Feel free to ping me if you’re interested etc. Thanks.]
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Tags: Buy cartoon Prints, Buy Hugh's Art, Carman Pirie, Corporate Commissions, Cube Grenades, Kula Partners, Social Marketing, social Objects
Cool! Finding out what matters to real people is the really interesting part to business marketing… There are always nuggets of golden information waiting to be uncovered as long as we have the time to build relationships with our customers.
Good Luck!!
MAS
Digging the cube grenade. Carman’s a smart lad, I’m sure they’ll do well.
This was really interesting post with quite an important message.
It’s vital you become a living breathing brand, one that people can relate too.
TheInfoPreneur