Comments on: “a good customer base is the best marketing department there is” http://gapingvoid.com/2009/10/01/a-good-customer-base-is-the-best-marketing-department-there-is/ "cartoons drawn on the back of business cards" Wed, 23 May 2012 20:07:07 +0000 hourly 1 http://wordpress.org/?v= By: Lindsay Price http://gapingvoid.com/2009/10/01/a-good-customer-base-is-the-best-marketing-department-there-is/#comment-26470 Lindsay Price Mon, 12 Oct 2009 17:37:55 +0000 http://gapingvoid.com/?p=5693#comment-26470 Agreed Evan, I love when companies talk about how they're going to 'go viral' as if it's something they can manufacture like ad copy. You can't manufacture relationships with your customers. You actually have to, you know, have a relationship. You have to like your customers and want to talk to them... Agreed Evan,

I love when companies talk about how they’re going to ‘go viral’ as if it’s something they can manufacture like ad copy. You can’t manufacture relationships with your customers. You actually have to, you know, have a relationship. You have to like your customers and want to talk to them…

]]> By: Evan Donn http://gapingvoid.com/2009/10/01/a-good-customer-base-is-the-best-marketing-department-there-is/#comment-26334 Evan Donn Sat, 03 Oct 2009 17:31:23 +0000 http://gapingvoid.com/?p=5693#comment-26334 I think an important aspect of this idea is that this isn't something you can't create or manage directly. So many companies are out trying to use social marketing or creating 'street teams' or whatever in order to turn their customers into their marketing department. The Dead never did that - they just kept producing a product that made their customers want to tell everyone about it. It's sort of turning marketing inside out - the focus of your marketing effort becomes the product, not the market. Social objects, etc. I think an important aspect of this idea is that this isn’t something you can’t create or manage directly. So many companies are out trying to use social marketing or creating ‘street teams’ or whatever in order to turn their customers into their marketing department. The Dead never did that — they just kept producing a product that made their customers want to tell everyone about it. It’s sort of turning marketing inside out — the focus of your marketing effort becomes the product, not the market. Social objects, etc.

]]> By: AtlantaRealEstate http://gapingvoid.com/2009/10/01/a-good-customer-base-is-the-best-marketing-department-there-is/#comment-26313 AtlantaRealEstate Fri, 02 Oct 2009 20:14:22 +0000 http://gapingvoid.com/?p=5693#comment-26313 Hugh, Well said. reminds me of all the real estate agents putting all their time and efforts into social networking so they can generate clients. Why not identify where your clients ARE coming from and put all your efforts into THAT? Rob in Atlanta Hugh,

Well said.

reminds me of all the real estate agents putting all their time and efforts into social networking so they can generate clients.

Why not identify where your clients ARE coming from and put all your efforts into THAT?

Rob in Atlanta

]]> By: smarty http://gapingvoid.com/2009/10/01/a-good-customer-base-is-the-best-marketing-department-there-is/#comment-26312 smarty Fri, 02 Oct 2009 15:35:39 +0000 http://gapingvoid.com/?p=5693#comment-26312 I can say it in 7 words. Good customers are the best marketing department. I can say it in 7 words.

Good customers are the best marketing department.

]]> By: Dennis Howlett http://gapingvoid.com/2009/10/01/a-good-customer-base-is-the-best-marketing-department-there-is/#comment-26308 Dennis Howlett Thu, 01 Oct 2009 22:39:36 +0000 http://gapingvoid.com/?p=5693#comment-26308 I stand corrected...I couldn't imagine you'd not seen that one. Ho hum. I stand corrected…I couldn’t imagine you’d not seen that one. Ho hum.

]]> By: Hugh MacLeod http://gapingvoid.com/2009/10/01/a-good-customer-base-is-the-best-marketing-department-there-is/#comment-26306 Hugh MacLeod Thu, 01 Oct 2009 22:11:13 +0000 http://gapingvoid.com/?p=5693#comment-26306 @Dennis I've known it instinctively for a long time; I just never got it down succinctly in eleven words before. Live and learn... @Dennis I’ve known it instinctively for a long time; I just never got it down succinctly in eleven words before. Live and learn…

]]> By: Might social networks be bad for your fees? | AccMan http://gapingvoid.com/2009/10/01/a-good-customer-base-is-the-best-marketing-department-there-is/#comment-26305 Might social networks be bad for your fees? | AccMan Thu, 01 Oct 2009 22:06:13 +0000 http://gapingvoid.com/?p=5693#comment-26305 [...] that depends on who and what we’re talking about. Hugh MacLeod is alluding to that here but viewed through the marketing lens. Hugh has gone from zero to hundreds or even thousands of dollars in a few years because he has [...] […] that depends on who and what we’re talking about. Hugh MacLeod is alluding to that here but viewed through the marketing lens. Hugh has gone from zero to hundreds or even thousands of dollars in a few years because he has […]

]]> By: Dennis Howlett http://gapingvoid.com/2009/10/01/a-good-customer-base-is-the-best-marketing-department-there-is/#comment-26304 Dennis Howlett Thu, 01 Oct 2009 21:55:14 +0000 http://gapingvoid.com/?p=5693#comment-26304 Blimey - I didn't realize you'd not seen that one before. Guess what? SAP knows this...hence some of its recent small (and I mean tiny) company customers go to them because of other customers. Customer quote: "I want my large customers to know that I use SAP products as well." Like me - I want people to know I have Cube Grenades (on order at least) and a couple of limited prints... Blimey — I didn’t realize you’d not seen that one before. Guess what? SAP knows this…hence some of its recent small (and I mean tiny) company customers go to them because of other customers. Customer quote: “I want my large customers to know that I use SAP products as well.” Like me — I want people to know I have Cube Grenades (on order at least) and a couple of limited prints…

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