“a good customer base is the best marketing department there is”


In a rather random moment of clarity, I wrote this line on Twitter a couple of weeks ago:

“A good customer base is the best marketing department there is.”

One thing I remember fondly about my college buddies, back in the day: Not only did they all spend a lot of time and energy listening to Grateful Dead records and attending Grateful Dead concerts, they also spent a lot of time and energy trying to get me to do the same.

Though I never became much of a Dead fan in the end, it sure wasn’t for my friends’ lack of trying. Their mojo may not have worked on me, but hey, it worked on plenty other impressionable young people, so it’s all good.

My college buddies were self-appointed team members of one of the greatest marketing departments in history: The Deadheads.

So who are your customers? Are they your marketing department? If they’re not, they should be, yes?

[This reminds me: Seth Godin cited The Deadheads in his wonderful book, "Tribes". I interviewed him here about the book etc.]

[Backs­tory: About Hugh. E-mail Hugh. Work with Hugh. Twit­ter. Cartoon Archive. News­let­ter. Book. Inter­view One. Inter­view Two. EVIL PLANS. Limi­ted Edi­tion Prints. Essen­tial Rea­ding:Everything You Always Wan­ted To Know About ‘Cube Gre­na­des’ But Were Afraid To Ask.”]

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Hugh MacLeod is a genius.  Genius.

Seth Godin
Best Selling Author

His work acknowledges the absurdity of workaday life, while also encouraging employees to respond with passion, creativity, and non-conformity...   MacLeod’s work is undeniably an improvement over the office schlock of yore. At its best, it’s more honest, and more cognizant of the entrepreneurial psyche, while still retaining some idealism.

The New Republic
Lydia Depillis

Last year my State of the College address was 76 slides loaded with data. This year it was 14 cartoons that were substantially more memorable.

Len Schlesinger
Former President, Babson College

"There are only two daily newsletters that I look forward to opening and reading every time they show up to my inbox: Seth Godin's and gapingvoid."

Tony Hsieh
CEO, Zappos

In moments of indecision I glance at the wall [to Hugh's work] for guidance.

Brian Clark
  • Seth Godin
  • The New Republic
  • Len Schlesinger
  • Tony Hsieh
  • Brian Clark