In a rather random moment of clarity, I wrote this line on Twitter a couple of weeks ago:
“A good customer base is the best marketing department there is.”
One thing I remember fondly about my college buddies, back in the day: Not only did they all spend a lot of time and energy listening to Grateful Dead records and attending Grateful Dead concerts, they also spent a lot of time and energy trying to get me to do the same.
Though I never became much of a Dead fan in the end, it sure wasn’t for my friends’ lack of trying. Their mojo may not have worked on me, but hey, it worked on plenty other impressionable young people, so it’s all good.
My college buddies were self-appointed team members of one of the greatest marketing departments in history: The Deadheads.
So who are your customers? Are they your marketing department? If they’re not, they should be, yes?
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