September 27, 2009

we should be dead: what’s your commitment level?

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[Untit­led. Ink on card­board, business-card size etc.]

Alpine, Texas.

I’m always on the loo­kout for new things that ins­pire me; it’s part of my job. Here’s one to add to the list:

It was last March or so, just after I had got­ten back home from SXSW Inte­rac­tive ’09 in Austin.

I was drin­king a beer at The Rail­road Blues, like I often do. Ins­tead of the usual Blues, Country and “Ame­ri­can Roots” bands they were used to having, the band pla­ying that night was a young Indie/Powerpop/Alternative group from Lime­rick, Ire­land, called “We Should Be Dead”. Female lead sin­ger, female lead gui­tar, male drum­mer and bass. Ave­rage age, I’d say, was around 24.

Now, Cel­tic Indie/Powerpop/Alternative is not exactly the kind of music I’m into (Ima­gine “The Cran­be­rries meet The Go-Go’s” etc). But man, I was so impres­sed with these kids. They sang and pla­yed their hearts out. Not to men­tion, there were a lot of cow­boys and shit­kic­kers in the crowd that eve­ning– not a crowd you want to piss off. Ever­yone– inc­lu­ding the cow­boys and shit­kic­kers– were impres­sed by how gutsy and fear­less these kids were.

The lead sin­ger, a tiny, skinny girl around five-foot-two, would get off the stage in the middle of a num­ber and walk around the crowd, sin­ging into her mike, with these broad-shouldered cow­boys, wea­ring hand­le­bar mus­taches, ten gallon hats and boots, TOWERING above her. Like I said, fear­less. So even if the music was a bit alien to what peo­ple were nor­mally used to, they still got a lot of peo­ple whoo­pin’ and a’hollerin’ that night. It was a great show. Months later and peo­ple are still tal­king about it.

I got tal­king to their mana­ger– a stocky, Irish dude in his for­ties. It turns out, though they were now on tour, they hadn’t plan­ned it that way. They had only come over for SXSW ori­gi­nally, and were plan­ning to return to Ire­land right after.

Then somehow while in Aus­tin, the mana­ger made some con­nec­tions, and the next thing you know, the band were hea­ded West to Cali­for­nia, ready and willing to play in every dive bar and dance hall along the way that would let them. Hiring a van, thro­wing their ins­tru­ments and ampli­fiers in the back, living on a few bucks a day plus gas money, slee­ping rough if they had to.

And they were going to keep on doing it, till they had spent their last nic­kel, till they had bur­ned their last drop of gas. Only then, and not before,  would they fly back home.

Sure, they could have gone back to Ire­land ins­tead, and con­ti­nue being a fix­ture around the local pub n’ club cir­cuit. No, they wan­ted to bust out of that rou­tine– and here was their chance. Not a huge chance, but a chance nonethe­less. And they were going for it, no ques­tions asked. Like the equally tiny-skinny lead gui­ta­rist told me in her cute little Lime­rick accent, “We don’t want to go home. We want to keep doing this forever.”

Would you be willing to put in that kind of effort and com­mit­ment, to make your busi­ness a suc­cess? How willing to “sleep rough” are you? Are you that brave? Am I?

God Bless ‘em…

[UPDATE: You can follow the kids over on Twit­ter at @weshouldbedead. Looks like they’re now based in L.A. Looks like their EVIL PLAN wor­ked! Rock on…]

[BONUS LINK: Video Diary– We Should Be Dead in L.A.]

[Backs­tory: About Hugh. E-mail Hugh. Work with Hugh. Twit­ter. Car­toon Archive. News­let­ter. Book. Inter­view One. Inter­view Two. EVIL PLANS. Limi­ted Edi­tion Prints. Essen­tial Rea­ding:Everything You Always Wan­ted To Know About ‘Cube Gre­na­des’ But Were Afraid To Ask.”]

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15 Responses to “we should be dead: what’s your commitment level?”

  1. Ian Healy says:

    Ire­land mis­ses them :(

  2. Thomas says:

    hugh,
    They sound rather good, me being a fan of Indie/Powerpop/Alternative…

  3. eliane says:

    Most peo­ple aren’t that com­mit­ted. I’m around them all the time and frankly, it’s making me ill. I like what I do but I am wor­king on chan­ging things in my own life that will hope­fully coun­ter the nega­tive, mediocre exis­tence these folks try to rub off on me.

  4. Kait says:

    It’s so inc­re­dibly true though, isn’t it? Indeed, I’d much rather look back on life and go “Hmm, I pro­bably shouldn’t have done that.” than look back and go, “I wish I’d at least tried.”

  5. Abso­lu­tely!! (and like Tho­mas I like Indie/Powerpop/Alt…)

    Those kids can be fear­less because they are abso­lu­tely clear about what they feel from the soul level. Musi­cians pro­bably have to be, to be the artists they are.

    Most of us are not and get insa­nely dis­trac­ted by all the noise and expec­ta­tion around us.

    Great Post — Thanks!

  6. blueskypoint says:

    Still cele­bra­ting a cou­ple of this year’s ‘Hmm I pro­bably shouldn’t have done that’ moments. Which means I should be loo­king for more …

  7. Jenny says:

    This gave me goo­se­bumps. Awe­some. I did pay $11 to write a post at the FedEx store last night because my com­pu­ter is currently being reformatted.

  8. We aren’t going anywhere as a spe­cies. As Kurt Von­ne­gut said, “We are the new coc­kroaches of the uni­verse.” That said, mas­sive casual­ties are ine­vi­ta­ble and there’s nothing we can do about it. Those who wake to the rea­li­ties of acce­le­ra­ting change and make plans to address them, will likely sur­vive. Those who don’t will be fer­ti­li­zer. http://www.realisticsanctuary.com

  9. I fric­ken love this story. I wrote a simi­lar story about the emer­gence of Nerd­core hip-hop genre with MC Fron­ta­lot. I will not put the link in here because I feel like a cheese dick when I do.

    I love sto­ries of roughing it.

    I was a para­troo­per cap­tain in the 82nd Air­borne Divi­sion and I always tell peo­ple that the big­gest les­son I lear­ned was how to handle misery.

    It has ser­ved me well in business.

    Love the story, went visual on the Irish chick-I’m a fan and I res­pect them for “pushing through the dip” as Uncle Seth would say.

  10. eliane says:

    And then there are those folks who reach their goal and then that’s it. No thoughts as to what to do after.

    Go to college, get a job, have a family. Done by 30.

    So then they live through their kids sho­wing up at my kids’ teams wrec­king havoc on the rest of us

    Most peo­ple in my family think there’s not much point to doing what you’re pas­sio­nate about (I define that as something crea­tive because that’s where I’m at). Because the first ques­tion they always have is “can you make any money doing that?” and if it’s not rea­dily appa­rent that you can then why bother? But to me (and this took awhile for me to admit) there’s not much point in doing something you not pas­sio­nate about. Any­body can do that.

  11. James Kerry says:

    Hey there!
    My band just recor­ded our own song!!!

    Check it out, we’ve learnt a lot from your blog! :)
    xxx

  12. @Jeff Sch­wartz

    Have you ever read Frac­tal Time by Greg Bra­den? It seems like you hit the nail on the head there with what you were tal­king about. If not, I think you should check it out some­time. It’s a great read.

    Great post by the way. Chilling!

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