September 20, 2009

i wonder what the market is for gapingvoid t-shirts…

0907bliptv.jpg

[photo cre­dit: Steve Woolf.]

[From Sep­tem­ber, 2007:]

I’ve made a lot of t-shirts in my life. The one for blip.tv is without ques­tion one of my all-time favo­ri­tes. The shirt had an inte­res­ting gene­sis. I met up with blip.tv’s Char­les Hope for lunch the last time I was in New York. While we were wai­ting for the cof­fee to arrive, I drew him the car­toon, right there at the table. Within a few weeks Char­les had taken the design and tur­ned it into a t-shirt. The rest is his­tory etc. Hmmmm… Maybe I should be doing more of these.…. [Char­les blog­ged both the lunch and the car­toon here.]

Just thin­king outloud…

AFTERTHOUGHT: I don’t think I’d want to be in the shirt busi­ness per se. That being said, a fun t-shirt now and again for my hard­core blog rea­ders wouldn’t be a bad thing. Again, just thin­king outloud…

[Backs­tory: About Hugh. E-mail Hugh. Twit­ter. News­let­ter. Book. Inter­view One. Inter­view Two. EVIL PLANS. Limi­ted Edi­tion Prints. Pri­vate Com­mis­sions. Cube Gre­na­des.]

"Hugh's Daily Cartoon" Newsletter. A new cartoon sent out every weekday morning to your inbox [RSS version here.]. A wee chuckle to start your day off right etc.

38 Responses to “i wonder what the market is for gapingvoid t-shirts…”

  1. Hey Hugh,

    Why not? Your stuff would look great on a T-shirt. If it’s not too much hassle for you in return for what you get out of it, then go for it.

  2. Amrita says:

    I’d buy one in a heart­beat! T-shirt or tank top or underwear!

  3. Constance says:

    IF you do again— remem­ber da girls! Most of us would only wear a V-neck– and in black– and comfy— but not bulky and and and — ;-)

  4. Libby says:

    Please do more! “We Need to Talk” and “Qua­lity” are two per­so­nal favo­ri­tes that would make fan­tas­tic shirts.

    BTW, my fiance told me about your blog, and I am glad he did. It makes me laugh and think. Two of my favo­rite things. It has ins­pi­red me to start taking my blog seriously and to just be myself on it. Thanks!

  5. Ross H says:

    I don’t really like this t-shirt spe­ci­fi­cally but I think you could do it with cer­tain designs/color sche­mes.. I think the sim­plis­tic design here a little bit too drab, but maybe the white busi­ness card on black or something on the back, small heart-placed gaping­void logo in the front.

  6. As long as Create or Die makes it onto a t-shirt … I’ll be happy.

  7. I love my “The mar­ket for Something to beleive in is infi­nite” t-shirt. Thanks again Hugh!

  8. I love t shirts! I love gaping­void!
    As long as it comes on a black shirt I’ll buy it.

  9. Parkylondon says:

    Black, white,
    colour of sh~*@
    I’d buy one.

  10. Berry says:

    I’d buy it– they are right– black and 100% cotton.

    And you’d have great shirts– but does it dilute the value of your art? Don’t know– just wondering.

    I like– “I’m a Social Media Spe­cia­list…” for a shirt.

  11. fernando says:

    The pro­blem with a lot of cartoon/clever t-shirts is that they are prin­ted on crap gar­ments. I won’t wear cheap, gene­ric, round collar black or white t-s, regard­less on what is on them.

    What Toffs got right, was using hea­vier mate­rials for their foot­ball repro­duc­tions. Makes all the dif­fe­rence. But, hey, you already know this from using qua­lity paper for your prints!

    If you can get some good cloth, nice cut and your stuff on it, I’d be all over it!!!

  12. I wont wear a swear word, but other then that I’m game.

  13. Helmut says:

    Agree with other com­ments. Black t-shirt would be bet­ter. We chose white print on black for our first t-shirt and it wor­ked well with our customers/readers.

    – Fabric should be at least 180g/m2 (6 oz?), now you’re doing prints t-shirt qua­lity should stand up to that.

    – Don’t think t-shirts would dilute value of your art. Actually now you’re tal­king about it: making t-shirts with gaping­void moti­ves looks far more natu­ral than doing fine art prints.

    – Then the shor­ter claims (e.g. “Reces­sion is for wimps”) might work bet­ter than the more com­plex ones (e.g. “It’s easy to spot a tourist…”)

    – Last but not least: don’t use print on demand ser­vi­ces. Qua­lity of print is not that good. And so is your margin.

    (This is the second t-shirt we’re doing:
    http://www.scribd.com/doc/19356575/Mixology-TShirt-Mixology-Airing-Final-Version)

  14. Helmut says:

    “It’s easy to spot a Purist.…”

    Sorry about the “tou­rists”… ;)

  15. Derrick says:

    Love it, would buy it — I also want lap­top skins!

  16. JP says:

    I’ve *always* thought that there’s a mar­ket for gaping­void t-shirts. You know that.

  17. Hugh MacLeod says:

    Thanks All,

    I like making t-shirts on occa­sion, but I don’t think I’d want it as part of my “core” busi­ness. You need to sell a to of them to make any money…

  18. Jo-Ann says:

    How about an artist-designed uni­sex vest? Mix of tex­tu­red mate­rials, black, white, greys, and the car­toon as a back panel, but inte­gra­ted .…… boxed?

  19. Joe says:

    Hugh,

    Beware the Tho­mas Kin­kade effect. Once you’re on a t-shirt, are cof­fee mugs, calen­dars, mouse pads, skins, etc far behind? That’s ok, if that’s what you want.

    Stay true to your core and let someone else to the busi­ness deve­lop­ment on licen­sing some ideas — within your pur­view. Cheers!

  20. michael says:

    you did them years before, and the fee­ling i always had was that the expe­rience didn’t satisfy you.

    now that you’re doing gang­bus­ters on prints, i don’t see any rea­son to return to the shirt business.

    what would be gai­ned, exactly? would it be any fun?

  21. Hugh MacLeod says:

    Michael, I don’t think I’d want to be in the shirt busi­ness per se. That being said, a fun t-shirt now and again for my hard­core blog rea­ders wouldn’t be a bad thing.

  22. Hugh,

    Most defi­ni­tely, I think your designs kick ass and they would easily work within the con­fi­nes of a T-shirt

  23. Roy Murphy says:

    Monoch­rome all the way and as many swear words as you can humanly fit on them, et voila more celeb/normal folk/indie kid/web type advo­ca­tes than you can shake a stick at (and maybe make some money too) what’s not to love? roll on the t-shirt revolution.

    I don’t think it deva­lues your brand one jot either

  24. Fraser says:

    I’ll buy one. More pro­vo­ca­tive the bet­ter. T-shirts way more viral than pos­ters and prints IMHO.

    My favs:

    Buy me or the puppy gets it
    x y z

    F.

  25. Chris says:

    I’d buy one. And I agree with the others who say they should be prin­ted on high-quality tshirts.

  26. Geoff Bannister says:

    Why not do a limi­ted run as a test? I’m sure they would be snap­ped up by the gaping­void crew and we could feed back any com­ments we get about them, which designs get the most votes etc.

  27. Jorge Fusaro says:

    Sign me up!! Maybe you can setup a ‘crowd-driven” store where FANS can VOTE for their favo­rite gaping­void cartoons/designs and only the FIVE TOP shirts will be made avai­la­ble based on vote/ranking. Fans will dig it!

  28. Jeremy Newton says:

    A CDF exc­lu­sive perhaps? I would love to see a Desert­Manhat­tan or Marfa One type design on an entire shirt… cove­ring the shirt totally in Gaping Void good­ness. Let me know when they are ready. ;)

  29. Erik says:

    I think t-shirts would push the gaping­void brand towards the more acces­si­ble and chea­per part of your whole set-up (in the way one off moles­kine com­mi­sions push it in the other direction).

    crew neck cheapo white t-shirts are death of course.

    A super high-quality shirt with a top top qua­lity print is cool. any shirt for less $100 would be a big yawn.

    but might be more hassle than it’s worth.

    I see gaping­void t-shirts as a way to fuck things up pretty badly, or might be a cool thro­wa­way gim­mick. so it depends on how much effort it’s worth

  30. emily says:

    PLEASE DO IT! ;)

  31. The one I bought some time ago was a very good qua­lity shirt. Com­for­ta­ble, and hasn’t stretched or anything. I do like the idea of a black shirt though…

  32. Paul Deegan says:

    If you do go down the T-shirt road it would be a nice touch if the fabric used was orga­nic cot­ton. Con­ven­tio­nally grown cot­ton in Cali­for­nia is dus­ted with 6.9 million pounds of che­mi­cals each year: http://tinyurl.com/patagoniaorganiccotton

    Using orga­nic cot­ton would raise the price of the gar­ment a little, but maybe that would be no bad thing. Each T-shirt could be a limi­ted edi­tion pre­mium pro­duct rather than a mass-produced item. You can always reward your loyal follo­wers with an early-bird dis­count in the same way that you have done with some of your art.

  33. Marie E Kennedy says:

    Admit­tedly, tees are an okay idea. It’d be a great social com­men­tary for a social set­ting… Dunno, though, I always enjoy gaping­void more for the office envi­ron­ment — espe­cially those of us who really do work in cubes and are always trying to “knock the cube walls down” with the “cube gre­na­des”. In such a con­si­de­ra­tion, I would *pre­fer* to make such a social com­men­tary in the work­place with something I could wear to work; i.e., not a tee. We dress pretty chi­lla­xin in Hawaii, and in DC, my office did, too. But still, no tees. I see this more as akin to an aloha shirt but with the mes­sage, whether that be full-scale pat­terns much like your pain­tings, or just a short-sleeve button-up with the biz card graphic at biz card size on the poc­ket. It would work on long sleeve button-ups, too, although bet­ter if the shirt was dark to indi­cate con­trast. More impor­tantly, uti­li­zing the whole ele­ment of con­trast across envi­ron­ments, form, etc.…

  34. daveed says:

    Hugh, aren’t there affor­da­ble options going through ven­dors such as Cafe Press? Or print-on-demand ven­dors? I don’t know much about the spe­ci­fics, but that might be worth loo­king into.

    (I say this b/c I just sent my wife “Miracle” and she loved it, and said she wan­ted it on a t-shirt… LOL)

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