Comments on: global microbrand: best made axes

By: Niche Marketing That Isn’t Freaking Cheesy | Talmadge Boyd

Niche Marketing That Isn’t Freaking Cheesy | Talmadge Boyd — Wed, 05 May 2010 10:33:41 +0000

[…] Hugh MacLeod coined the term Global Microbrand. […]

By: Sean Wanamaker

Sean Wanamaker — Thu, 04 Mar 2010 15:01:48 +0000

Just what exactly does everybody in this article say when they call at the door?

By: The $350 Axe : Idea Drunk

The $350 Axe : Idea Drunk — Wed, 16 Sep 2009 13:40:37 +0000

[…] Made makes customized axes. I found out about them from reading Hugh’s site. They’ve created a niche. A micromarket. And a successful one. They sell $350 […]

By: Mark

Mark — Mon, 14 Sep 2009 12:07:31 +0000

As a woodsman who spends quite a bit of time with an axe in his hand have a look at this Swedish Supplier. I think they are probably the best Axe makers around.

http://www.gransfors.com

By: Ms Constantine

Ms Constantine — Mon, 14 Sep 2009 01:21:19 +0000

That spiel makes me think I need an axe even though I have never used an axe in my life!

By: Nick

Nick — Sun, 13 Sep 2009 22:32:28 +0000

As a proud Best Made axe owner I will say that these axes are very much a tool to be used. I’ve used mine to great lengths. As was said above to can’t fake a good axe. It’s a beautiful tool!

By: Berry

Berry — Sun, 13 Sep 2009 19:08:35 +0000

I always wonder how ventures like this do. You cannot fake a good axe…but can you charge enough and sell enough to make a living?
Often people who love what they make do not care.
Also– many times I am shocked at how much a niche, premium business rakes in.
I think these axes are much more art than tool…but maybe not.

By: Daniel Edlen

Daniel Edlen — Sun, 13 Sep 2009 16:17:23 +0000

That statement is excellent. Bourne from true passion, a way to make everyone feel like how could they live without one? how HAVE they lived without one?

That’s the way a lot of things are sold to people.

Peace,
@vinylart