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	<title>Comments on: ten qustions for chris anderson, editor-in-chief for wired magazine</title>
	<atom:link href="http://gapingvoid.com/2009/08/06/ten-qustions-for-chris-anderson-editor-in-chief-for-wired-magazine/feed/" rel="self" type="application/rss+xml" />
	<link>http://gapingvoid.com/2009/08/06/ten-qustions-for-chris-anderson-editor-in-chief-for-wired-magazine/</link>
	<description>&#34;cartoons drawn on the back of business cards&#34;</description>
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		<title>By: Tony  Heywood</title>
		<link>http://gapingvoid.com/2009/08/06/ten-qustions-for-chris-anderson-editor-in-chief-for-wired-magazine/#comment-25701</link>
		<dc:creator>Tony  Heywood</dc:creator>
		<pubDate>Mon, 10 Aug 2009 22:38:18 +0000</pubDate>
		<guid isPermaLink="false">http://gapingvoid.com/2009/08/06/ten-qustions-for-chris-anderson-editor-in-chief-for-wired-magazine/#comment-25701</guid>
		<description>Great questions, I think you have asked some important questions. There has been some debate about the death of the long tail. I think it still has it place in the way that the internet works and how searches and searchers use the net.
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		<content:encoded><![CDATA[<p>Great questions, I think you have asked some important questions. There has been some debate about the death of the long tail. I think it still has it place in the way that the internet works and how searches and searchers use the net.</p>
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		<title>By: Mariah Sinclaire</title>
		<link>http://gapingvoid.com/2009/08/06/ten-qustions-for-chris-anderson-editor-in-chief-for-wired-magazine/#comment-25700</link>
		<dc:creator>Mariah Sinclaire</dc:creator>
		<pubDate>Fri, 07 Aug 2009 05:36:34 +0000</pubDate>
		<guid isPermaLink="false">http://gapingvoid.com/2009/08/06/ten-qustions-for-chris-anderson-editor-in-chief-for-wired-magazine/#comment-25700</guid>
		<description>Thank you, Hugh, for asking questions that I love reading... especially the career-oriented questions. Really, the whole thing was great. Thank you and please do more soon!
</description>
		<content:encoded><![CDATA[<p>Thank you, Hugh, for asking questions that I love reading&#8230; especially the career-oriented questions. Really, the whole thing was great. Thank you and please do more soon!</p>
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		<title>By: J.Newton</title>
		<link>http://gapingvoid.com/2009/08/06/ten-qustions-for-chris-anderson-editor-in-chief-for-wired-magazine/#comment-25699</link>
		<dc:creator>J.Newton</dc:creator>
		<pubDate>Fri, 07 Aug 2009 02:07:31 +0000</pubDate>
		<guid isPermaLink="false">http://gapingvoid.com/2009/08/06/ten-qustions-for-chris-anderson-editor-in-chief-for-wired-magazine/#comment-25699</guid>
		<description>Great questions and equally great answers. I love to hear that the man is so extremely busy and knows that it is just the way it is. Enjoyed this line...
&quot;But these are exciting days, and if ever
these was a time to be overextended this is it.&quot;
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		<content:encoded><![CDATA[<p>Great questions and equally great answers. I love to hear that the man is so extremely busy and knows that it is just the way it is. Enjoyed this line&#8230;<br />
&#8220;But these are exciting days, and if ever<br />
these was a time to be overextended this is it.&#8221;</p>
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		<title>By: Michelle Greer</title>
		<link>http://gapingvoid.com/2009/08/06/ten-qustions-for-chris-anderson-editor-in-chief-for-wired-magazine/#comment-25698</link>
		<dc:creator>Michelle Greer</dc:creator>
		<pubDate>Thu, 06 Aug 2009 23:16:13 +0000</pubDate>
		<guid isPermaLink="false">http://gapingvoid.com/2009/08/06/ten-qustions-for-chris-anderson-editor-in-chief-for-wired-magazine/#comment-25698</guid>
		<description>I actually did a study using the Community Insights platform on Starbucks &quot;Free Pastry Campaign&quot; to actually QUANTIFY how much buzz the campaign gave Starbucks.
My thesis?  Essentially, it would cost thousands much more to hire an SEO firm to get half the buzz they achieved simply by offering a pastry with any drink.  I seriously doubt they paid that much in pastries and the result was huge.&#039;
So free works, if what you are giving away doesn&#039;t suck.
You can read about it here.  I pinged Chris on Twitter about it, but either he doesn&#039;t like me, didn&#039;t care or was busy:
&lt;a href=&quot;http://marketiq.biz360.com/2009/07/does-%E2%80%9Cfree%E2%80%9D-work-an-analysis-of-the-starbucks-free-pastry-campaign/&quot; rel=&quot;nofollow&quot;&gt;http://marketiq.biz360.com/2009/07/does-%E2%80%9Cfree%E2%80%9D-work-an-analysis-of-the-starbucks-free-pastry-campaign/&lt;/a&gt;
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		<content:encoded><![CDATA[<p>I actually did a study using the Community Insights platform on Starbucks &#8220;Free Pastry Campaign&#8221; to actually QUANTIFY how much buzz the campaign gave Starbucks.<br />
My thesis?  Essentially, it would cost thousands much more to hire an SEO firm to get half the buzz they achieved simply by offering a pastry with any drink.  I seriously doubt they paid that much in pastries and the result was huge.&#8217;<br />
So free works, if what you are giving away doesn&#8217;t suck.<br />
You can read about it here.  I pinged Chris on Twitter about it, but either he doesn&#8217;t like me, didn&#8217;t care or was busy:<br />
<a href="http://marketiq.biz360.com/2009/07/does-%E2%80%9Cfree%E2%80%9D-work-an-analysis-of-the-starbucks-free-pastry-campaign/" rel="nofollow">http://marketiq.biz360.com/2009/07/does-%E2%80%9Cfree%E2%80%9D-work-an-analysis-of-the-starbucks-free-pastry-campaign/</a></p>
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