July 27, 2009

the web 2.0 conference

web20conf.jpg
From the “Social Mar­ker” blog post:

When I visit San Fran­cisco I am always sur­pri­sed how often the name of my friend, Robert Sco­ble comes up in ran­dom con­ver­sa­tion, unpromp­ted by myself. Why is that? Why is he so well known? Is his blog REALLY that good? Is he REALLY that smart and inte­res­ting?
Well, I could give a whole stack of rea­sons to explain why I think Robert’s suc­cess is well-deserved. But one major rea­son that his blog’s traf­fic is so high, and his name so well-known, is that his per­so­nal brand has somehow mana­ged to become a Social Mar­ker inside the Sili­con Valley ecosys­tem. The same could also be said for Mike Arring­ton, Loic Le Meur or Mark Zuc­ker­berg. Drop­ping their names into ran­dom con­ver­sa­tions allows peo­ple to quickly and effi­ciently con­tex­tua­lize themselves.

[Thanks to @scobleizer and @arrington etc.]

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3 Responses to “the web 2.0 conference”

  1. Tyler Hurst says:

    The more I hear about these con­fe­ren­ces and the more I attend, the more I think they are the same peo­ple tal­king about the same things.
    We all thought the flat­te­ning of the world would allow for ever­yone to get invol­ved, but now we just have another ruling class who pre­tends to be nice to each other.

  2. Mark Essel says:

    Suc­cinct­ness is a vir­tue many strive for, but you have mas­te­red Mr. Macleod.

  3. hugh macleod says:

    Tyler, you’re not saying anything new, either ;-)

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