stormhoek, terlingua

[Never a dull moment in West Texas etc. A video of me telling some local people down in Terlingua all about Stormhoek.]
I recently made the acquaintance of the proprietors of both The Starlight Theater and La Kiva, two prominent bars down in Terlingua. The meetings went well- I liked them both, they seemed to like me. So it looks like we might be selling down there, fingers crossed. Hurrah!
Terlingua, 100 miles South of Alpine, Texas, right on the Mexican border, is probably the strangest place I’ve ever visited in my life- it has an unreality to it quite unlike anything else I’ve ever seen. But there’s a wonderful appeal to it, that’s for sure. If you ever wanted to know what it was like to be living in the old Wild West, this is probably as close as you’re going to get, first hand. The people, architecture and landscape seem right out of a Sam Peckinpah movie.
So why try selling South African wine in Terlingua? “Futile Marketing”, of course…

[Backstory: About Hugh. Twitter. Newsletter. Book. Interview One. Interview Two. Limited Edition Prints. Private Commissions. Cube Grenades.“EVIL PLANS”.]


  1. Enjoyed the video. I have done a few tastings and in my old software days a few demos that went like that.

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Hugh MacLeod is a genius.  Genius.

Seth Godin
Best Selling Author

His work acknowledges the absurdity of workaday life, while also encouraging employees to respond with passion, creativity, and non-conformity...   MacLeod’s work is undeniably an improvement over the office schlock of yore. At its best, it’s more honest, and more cognizant of the entrepreneurial psyche, while still retaining some idealism.

The New Republic
Lydia Depillis

Last year my State of the College address was 76 slides loaded with data. This year it was 14 cartoons that were substantially more memorable.

Len Schlesinger
Former President, Babson College

"There are only two daily newsletters that I look forward to opening and reading every time they show up to my inbox: Seth Godin's and gapingvoid."

Tony Hsieh
CEO, Zappos

In moments of indecision I glance at the wall [to Hugh's work] for guidance.

Brian Clark
  • Seth Godin
  • The New Republic
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  • Tony Hsieh
  • Brian Clark