if i only had a brain

[Jef­fro, don­ning a Black Flagg t-shirt, sin­ging at Harrys Tinaja, Alpine, Texas. Note the bottle of Stormhoek by his side etc.]
So this is what’s been hap­pe­ning with Stormhoek wine on my end lately…
1. We currently have Stormhoek selling in six pla­ces in town (Alpine, Texas), inc­lu­ding Harry’s Tinaja, Porter’s Super­mar­ket and Twin Peaks Liquor Store. We’re hoping to dou­ble that num­ber. We’re also star­ting to sell it in other neigh­bo­ring towns like Marfa and Ter­lin­gua.
2. The “Dream Big” bum­per stic­kers are a big hit. I’ve just orde­red another thou­sand of them. Thin­king of lea­ving them in hotel lob­bies, for the tou­rists to take away en masse.
3. Re. Jef­fro. Sure, I think a former-punk-rocker, ukelele-playing Texan is the PERFECT spo­kes­man for a bottle of South Afri­can wine, don’t you? It screams “QUALITY & VALUE!” from across the room etc.
4. Peo­ple from outside the State always ask me why I like Texas so much. Well, there are many rea­sons, but the one I cite the most is, “Here in Texas, you don’t have to be a billio­naire, but if you have a cool, little busi­ness that adds something posi­tive to the com­mu­nity, YOU ARE GIVEN RESPECT”. I’m a small busi­ness­man, after all, so this qua­lity would be impor­tant to me. Sure, you can find this qua­lity elsewhere, but I’ve never seen it MORE TRUE than it is in Texas.
5. I’m exci­ted by the pros­pect of reaching cri­ti­cal mas here in West Texas, then sprea­ding the good word throughout the rest of the State. As I’ve said ear­lier, I’m just focu­sing on Texas for the time being. That’s plenty of busi­ness for me…
6. With my book coming out in three days and my print busi­ness doing well, I actually don’t really have to be doing this for career rea­sons; I’m just doing it because I want to. Stormhoek and I have been through a lot these last four years, it’s already doing great in Europe, I think I owe it to both myself and to the brand to get it going over on this side of the pond. Besi­des, I’m a suc­ker for “Futile Mar­ke­ting”. Rock on.

[etc: About Hugh. Inter­view. News­let­ter. Book. Limi­ted Edi­tion Prints. Pri­vate Com­mis­sions. Cube Gre­na­des. Hugh­train.]