June 5, 2009

social object: the “dream big” bumper stcker

3 Comments

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[Click on image to enlarge etc.]
If you walk around Alpine, Texas (my current home), you might start seeing the “Dream Big” bum­per stic­kers everywhere, the ones I made for Stormhoek.
Alpine only has about 6,000 peo­ple. We’ve dis­tri­bu­ted around 1,000 bum­per stic­kers so far. Plan to do many more. Do the math.
Why can’t a small town in west Texas “Dream Big”? Ditto for a small winery in South Africa.
“Dream Big, Alpine, Texas” isn’t roc­ket science. But it seems to reso­nate with folk.
Yes, the bum­per stic­ker is a “social object”.
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3 Responses to “social object: the “dream big” bumper stcker”

  1. Anita Coberly says:
    June 8, 2009 at 12:05 PM

    I would like to have one of those bum­per stic­kers. Where might a girl from Mid­land get one?

  2. Alex says:
    June 8, 2009 at 1:02 PM

    Is it pos­si­ble to get a bum­per stic­ker outside of Alpine? (via mail)

  3. LQ says:
    June 12, 2009 at 9:32 PM

    Third. I’d to get that won­der­ful stic­ker too.