May 1, 2009
social proof: “where the molecules are”
I took this picture when I was in Miami, while the “Wolf vs Sheep” prints were being packed and shipped. A customer asked me on Twitter for a progress report. So I showed her [and all my other Twitter followers] this photo– the print mounted on shipping cardboard, as “Social Proof”.
When you’re running an online business, where everything is articulated via digital, it’s good to offer your customers a real-time glimpse into the real world, “Where The Molecules Are”.
This is why I ask all my customers to please send me photos. It offers ME social proof, that all this is real, that yes, my idea went all the way from concept, to design, to printing, to shipping, to customers’ walls. It’s a wonderful feeling. These are my “babies”, after all– I love seeing where they end up!
This is also why I set up a Flickr photostream for the prints i.e to offer more “Proof”.
Proof is a good thing. Proof is my friend. The more “Proof” that is freely available out there, the more easy it is for somebody to trust my name, my brand and my product.
And this, of course, is also true with your business…
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