April 13, 2009

“ignore everybody” launches June 11th, 2009

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bookjacket777.jpg
[The book jac­ket– click on image to enlarge etc.]

It’s less than 2 months till my book, “Ignore Every­body” comes out. June 11th it hits the bookstores.

[You can down­load two PDF sam­ple chap­ters here etc.]

[Pre-order Here:]

Ama­zon. Bar­nes & Noble. Bor­ders. 800-CEO-READ. Indie­Bound.

To keep up-to-date with it all, please subsc­ribe to my “Crazy, Deran­ged Fools” news­let­ter. I send something out about once a month. Thanks.

[UPDATE: The Offi­cial Publisher’s Blurb for the book:]

When Hugh Mac­Leod was a strug­gling young copyw­ri­ter, living in a YMCA, he star­ted to doodle on the backs of busi­ness cards while sit­ting at a bar. Those car­toons even­tually led to a popu­lar blog – gapingvoid.com – and a repu­ta­tion for pithy insight and humor, in both words and pic­tu­res.
Mac­Leod has opi­nions on everything from mar­ke­ting to the mea­ning of life, but one of his main sub­jects is crea­ti­vity. How do new ideas emerge in a cyni­cal, risk-averse world? Where does ins­pi­ra­tion come from? What does it take to make a living as a crea­tive per­son?
Now his first book, Ignore Ever­yone, expands on his shar­pest insights, wit­tiest car­toons, and most use­ful advice. A sam­ple:

* Selling out is har­der than it looks. Dilu­ting your pro­duct to make it more com­mer­cial will just make peo­ple like it less.
* If your plan depends on you sud­denly being “dis­co­ve­red” by some big shot, your plan will pro­bably fail. Nobody sud­denly dis­co­vers anything. Things are made slowly and in pain.
* Don’t try to stand out from the crowd; avoid crowds alto­gether. There’s no point trying to do the same thing as 250,000 other young hope­fuls, wai­ting for a miracle. All exis­ting busi­ness models are wrong. Find a new one.
* The idea doesn’t have to be big. It just has to be yours. The sove­reignty you have over your work will ins­pire far more peo­ple than the actual con­tent ever will.
After lear­ning MacLeod’s 40 keys to crea­ti­vity, you will be ready to unlock your own bri­lliance and unleash it on the world.
About the Author
Hugh Mac­Leod wor­ked as an adver­ti­sing copyw­ri­ter for more than a decade, while deve­lo­ping his skills as a car­too­nist and pun­dit. His blog is Gaping Void, and more than a million peo­ple have down­loa­ded the ori­gi­nal post that ins­pi­red this book, “How To Be Crea­tive.” He also lec­tu­res and con­sults on Web 2.0 and its impact on business.

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4 Responses to ““ignore everybody” launches June 11th, 2009”

  1. Marshall Kirkpatrick says:
    April 13, 2009 at 10:32 AM

    Looks like a good read. Con­grats Hugh.

  2. Jim says:
    April 13, 2009 at 8:52 PM

    So, you men­tion nume­rous dis­tri­bu­tors (Ama­zon, B&N, etc.) but I am inte­res­ted — which method maxi­mi­zes YOUR pro­fit? That way, I know which place to order from.

  3. hugh macleod says:
    April 13, 2009 at 11:38 PM

    Jim, they all are very help­ful for me, in dif­fe­rent ways, so… I’ll let you choose ;-)

  4. Blue Gal says:
    April 18, 2009 at 12:58 AM

    I’ve been ins­pi­red by your “ignore every­body” article for some time now. Loo­king for­ward to the book! Thanks for being a source of aha’s on Twit­ter, too.