April 10, 2009

gapingvoid’s secret, evil plan finally goes public…

hampster444.jpg
[“Hams­ter Wheel”. Click on image to enlarge etc.]
I’ve sold or given away a lot of car­toons to my peer group over the years.
And given the choice bet­ween the two, I have gene­rally pre­fe­rred it when they hung it in their office, as oppo­sed to in their homes.
Not that I have the sligh­test objec­tion to peo­ple han­ging it in their homes, of course. But ever since I was a kid, I’ve wan­ted my place of work to be a crea­tive envi­ron­ment, not an envi­ron­ment of slow, lin­ge­ring, death-by-endless-drudgery. And when I think of my peer group, they always FELT STRONGLY the same way as well, regard­less of what they actually did for a living.
Idea­lis­tic? Sure. Unrea­lis­tic? Often. But we never had a pro­blem with that. We knew it was the price we paid for trying to be true to our guts.
And yes, I always liked making car­toons that reflec­ted this “crea­tive” streak we all aspi­red to pro­fes­sio­nally. And my peer group liked it, too. And this is basi­cally where my office-centric car­toon shtick came from.
One of the buzz­words you hear a lot in the busi­ness world these days, is “Inno­va­tion”. Yes, it’s a genui­nely worthy thing to aspire to. Genuine inno­va­tion crea­tes lots of genuine value, every young intern knows this. Which is why peo­ple like to throw it around like con­fetti. It’s one of those words that sound good in mee­tings, regard­less of how serious one is about ACTUALLY inno­va­ting ANYTHING.
Here’s some friendly advice for all you Innovation-buzzword fan­boys: You don’t get to be more inno­va­tive, until you make your­self more crea­tive FIRST.
“Inno­va­tive” is an “exter­nal” word. It can be mea­su­red. It gene­rally talks about things that have been tes­ted pro­perly and found to have wor­ked in the real world.
“Crea­tive”, howe­ver, is more of an “inter­nal” word. It’s sub­jec­tive, it’s mur­kier. It’s far har­der to mea­sure, it’s far har­der to define. It’s an inward jour­ney, not out­ward. Which is why a lot of peo­ple in busi­ness try to keep the word out of their offi­cial lexi­con, pre­fe­rring ins­tead more neu­tral, more externally-focused lan­guage like “Value”, “Exce­llence”, “Qua­lity” and yes, “Inno­va­tion”.
The trou­ble is, of course, that approach doesn’t work as well any more. In this glo­ba­li­zed, hyper-linked, internet-enabled world, “Boring” has sud­denly become a very expen­sive luxury.
Do you REALLY think Apple is afraid to use the word, “Crea­tive”? Do you REALLY think Steve Jobs goes around his office yak­king on end­lessly about “Value, Exce­llence, Qua­lity and Inno­va­tion”? No, of course he doesn’t. Apple’s UTTERLY AMAZING design, busi­ness and mar­ke­ting pro­wess comes from the UTTERLY AMAZING crea­tive fire in their collec­tive belly, not the other way around.
I want to make limited-edition prints that somehow, even in a small, indi­rect way, helps make com­pa­nies and indi­vi­duals less afraid, and more willing to be CREATIVE, more willing to embrace the CREATIVITY that they already have. Because eco­no­mi­cally and spi­ri­tually, that is ulti­ma­tely where our future lies, even if that idea some­ti­mes terri­fies us.
There. So now you know my sec­ret, evil plan. You have been warned. 

17 Responses to “gapingvoid’s secret, evil plan finally goes public…”

  1. Elijah says:

    ah thank fuck for that !
    back to black and white…like Guinness

  2. juliejulie says:

    No lon­ger sec­ret, no lon­ger evil, yet still a good plan.

  3. If there was ever a time when those words need to be glo­ba­li­zed is now…“your prints”.…What a great object/tool to do that with!
    Gods­peed Hugh:)

  4. Hanna Back says:

    …i was expec­ting a truly evil plan…as for exam­ple intro­du­cing brands as friends in social net­works and spam­ming end­lessly…
    Well..but what you lack on evil, you have on nerve =) talent and good humor.
    Your “Qua­lity isn’t job one, being fuc­king ama­zing is job one” has been on my lap­top screen for a long time, i show it every time someone wants to deli­ver me something less than “INCREDIBLE, I LOVE IT, CAN I SHOW IT TO MY MOTHER?” job.
    Kis­ses.
    Hanna Back.

  5. ain’t that the truth…
    Our own crea­ti­vity is seriously scary — from day one we are offe­red refuge in school, college, work-places and then we can say, ‘Great, now I don’t need to put­ting myself out there…’
    That’s why I love your prints — they say it’s OK to be sca­red wit­less!
    Keep ‘em coming — we all need the remin­der.
    SteveM

  6. Bruce Lynn says:

    There are two ways to get something of value in the world — create it or take it. Unfor­tu­na­tely, it is often quite a bit easier to take something than to create something. The world would be a much bet­ter place if there was more crea­ting and less taking.

  7. aaron says:

    You should pass this post along to the folks at Best­Buy, who’s UNCREATIVE web adver­tis­ment is dis­rup­ting the asthe­tics of your page.

  8. AainaA says:

    Ah.. fina­le­ment ! All the best to you Hugh, and may the Tango bet­ween ‘crea­tive’ and ‘inno­va­tion’ spark a ‘Joget’ soon to be revelled.

  9. That’s a great plan!

  10. Mark says:

    Dude. Keep going. We all need the encou­ra­ge­ment. Me as much as anyone.
    Oh, yes and can you do another edi­tion of the “mar­ket for things to believe in” one?
    Sea­so­nal stuff
    M

  11. As Eddie Izzard remarks, “I’m not a capi­ta­list, I am a crea­ti­vist. I want to make money so that I can create things. Sud­denly all these peo­ple have come along who want to create things so they can make money.”

  12. Alvin says:

    Just curious Hugh, does being a full-time car­too­nist now change your Sex & Cash theory any?

  13. Mira says:

    Crea­ti­vity is also a lot of FUN… ergo
    the Soul and Spi­rit are happy and allow
    even more crea­ti­vity… under one con­di­tion:
    One needs to be f… truth­ful!!!
    But then again also truth­ful­ness can be a lot of fun
    in a world of lies which obs­cure the way to a
    bright future.… because it allows the cou­ra­geous
    to find enligh­te­ned ‘unthin­ka­ble’ solutions…

  14. Frank says:

    The Sac­red Dance and White Peb­ble beau­ti­fully encap­su­late what has been coming to me recently. Great to have them so well expres­sed — thanks.
    BTW — your plan rates really low on the evil-ometer. I look for­ward to seeing your car­toons replace the ‘moti­va­tio­nal’ posters.

  15. Brian G. says:

    Inno­va­tion is not the pro­duct of logi­cal thought, even though the final pro­duct is tied to a logi­cal struc­ture. –Albert Einstein