March 24, 2009

“hey kids, it’s dinosaur time again!”

dinosaur001A1.jpg
When I saw this blog post by my buddy, Steve Rubel I just HAD to whip out the ol’ “Dino­saur” car­toon again…

Nat Ives reports in AdAge that a num­ber of major media com­pa­nies have asked Goo­gle to give it favo­ra­ble posi­tio­ning over blogs…
Many publishers resent the cri­te­ria Goo­gle uses to pick top results, star­ting with the ori­gi­nal Page­Rank for­mula that depen­ded on how many links a page got. But crum­bling ad reve­nue is len­ding their push more urgency; this is no time to show up on the third page of Goo­gle search results. And as publishers renew efforts to sell some con­tent online, moreo­ver, they’re newly upset that Google’s algo­rithm pena­li­zes paid con­tent.
“You should not have a sys­tem,” one con­tent exe­cu­tive said, “where those who are essen­tially para­si­tes off the true pro­du­cers of con­tent bene­fit disproportionately.”

Eh. If it were up to these losers, the inter­net would not even have been inven­ted. Or if it had, it would’ve been out­la­wed by now. Besi­des, I don’t think big media com­pa­nies are in any posi­tion to go around calling other peo­ple “para­si­tes”. Too funny…

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7 Responses to ““hey kids, it’s dinosaur time again!””

  1. That is funny… Espe­cially when the big com­pa­nies are the ones get­ting bai­led out by the para­si­tes!
    The fact that big media has to ask for ran­king favors shows their dis­con­nect to the very sys­tem they are trying to extort. You have to earn your digi­tal currency in this busi­ness…
    …so “go big or go home” –gp

  2. Scott says:

    This is a varia­tion on the old “Never try to teach a pig to sing. It was­tes your time and annoys the pig.”

  3. Ric says:

    Google’s ran­king favours con­tent which others find inte­res­ting … if these guys end up on the third page of search results, then maybe their con­tent isn’t what we want to see? And maybe they are NOT the “true pro­du­cers of con­tent”? And maybe those who show up on the first page of Goo­gle results (who we obviously pre­fer to see) should ask Goo­gle to clean up some of the com­mer­cial publisher dross?

  4. Ward Tongen says:

    Hey Hugh. Do you ever do busi­ness card art in por­trait orien­ta­tion? How about on those weird sized cards you get from vain desig­ners and ‘cutting-edge’ agencies?

  5. Bad enough we have to pay to see movies and now watch ads there. I sure hope that Goo­gle does not sell out. We do not need another Yahoo on the net.

  6. Wisit Rujira says:

    This phrase somewhat irked me …“pro­fes­sio­nal con­tent publishers”

  7. ghettomanga says:

    if they did anything good, wouldn’t blog­gers be tal­king about THEM?